Salesforce CRM Analytics vs. Spotfire Data Virtualization (formerly TIBCO Data Virtualization)

For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.

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TIBCO Data Virtualization is well suited for customers who are challenged to deal with extracting data from dozens of different sources and systems, and do not have the time and liberty to hire data engineers and/or ETL developers to write dozens or hundreds of complex ETLs. However, there are situations where TIBCO Data Virtualization severely underperforms, and those are where we are dealing with large volumes of data, in tera bytes or peta byte scale system. For example, a messaging queue which sends 200 million messages every hour will choke TIBCO Data Virtualization if the technology is chosen to route the data.

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• Interactive Dashboards, it [consists] of wide variety of charts
• Data from different sources can be easily integrated with it
• Security, it provides easy way to secure and share the information with the users
• Support actions like opening hyperlink etc
• Almost everything can be done from configuration
• Data can easily be managed from dataflow.

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• Connecting to different data silos and presenting the data as a singled unified layer of data.
• Exposing data to Technical and non technical users through Web UI or reporting tools
• Secured exposure of data as web services.
• Row level and column level data security
• Multi tenancy data security.
• Real time data by connecting to the operational databases
• Historical data generation

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• Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
• Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
• Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
• More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.

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• Performance of TDV Studio (its own IDE) is poor.
• Performance of TDV repository database is rather poor for larger numbers of objects .(Note: We have approx. 9tsd objects introspected in TDV and approx. 20tsd objects generated in upper DV layers.)
• Propagation of privileges to parent/child dependencies does not work when applying recursively on a folder. (It's a huge setback when working with large number of objects organized semantically into subfolders.)
• Lack of command line client interface for scripting at the time of version 8.4 (I had to write my own CLI.)
• TDV Studio does an absolutely horrible job with its own code editors when indentation is in place. Also, the editor is brutally slow and feature-poor.
• Tracking privileges on the level of table/view columns causes occasional problems when regranting.
• TDV's stored programs ("SQL scripts" in their own terminology) compiler leaves out many syntactic and semantic checks, making them hugely prone to run-time errors.
• TDV Server's REST API is a very poor (in terms of features) and flawed cousin to its SOAP API (at the time of version 8.4).

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It is useful for us to see the data and do analysis. Also we use it to generate reports and see trends or gather insights

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For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.

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TDV's interface is a bit dated and not entirely intuitive. Would recommend some UX design review as the interface leaves a bit to be better understood to be used by users without inherent knowledge of Tibco. Overall I'd suggest more improvement here to ensure usability by a lesser tech audience.

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We have never encountered issues where it was unavailable when we needed it.

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This product's performance is very consistent. It is extremely rare for templates to fail. I've been using this software for 5 years and find it to be both simple and powerful. The impact within the company has been very positive as different processes in different areas, such as data analysis, development, and integrations, have been improved, and, best of all, it has not affected the users. Various systems with which it is connected in order to obtain information.

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I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.

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On a few occasions I have asked TIBCO technical support for help because I have adapted perfectly to their tools, but in those few that I have communicated with their technical team I have received personalized, attentive, responsible attention and I am always assisted by an expert staff the topic. A TIBCO technical support technician spent more than an hour helping me to solve a problem in the initial stage of implementation in my department and this is something that I always appreciate.

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The training was helpful. I was able to understand how to use TIBCO for the data load process that we implemented and how to perform various troubleshooting steps based on the training I received. The technician was thorough and took the time to answer any questions. Once we were shown how to use TIBCO in the test environment, we were able to configure the production environment ourselves.

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An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes

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Other vendors have clearer, more visual implementation documentation. We also did not have our data architect and and server administrator available full-time for implementation. In the future, we will secure the necessary internal resources.

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Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.

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We did not need to evaluate another technology in the same category for data virtualization, since we are 100% sure of the capabilities and benefits that we would have with TIBCO Data Virtualization, both for market positioning as well as success stories from other companies. great renown worldwide. From the first day of use, it meets our needs to provide the expected solutions.

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Good scaling

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• I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.

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• We took spreadsheets that took hours a month to update and made them update automatically using TDV, saving hours a month of analyst time
• The incremental cost of TDV relative to straight spotfire licensing made it a no-brainer due to the ease of data management
• We continue to automate legacy business processes in TDV, saving time all over the organization.

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