Salestools.io (discontinued) vs. SMARTe Data Platform

Salestools.io works perfectly for companies using a CRM or whatever other CRM software involving customer data. Also, Salestools.io is perfect to deal with the creation of an outreach campaign in an automatic way. You won't need to do follow-up yourself. However, it needs some training to work with it perfectly. In general is a great outbound sales tool.

Incentivized

1. SMARTe was purchased to serve three purposes. To to act as a secondary source of enrichment to another product. Our lead qualification processes rely on accurate data being populated and enriched. SMARTe boosts our enrichment rate by 20% in some areas vs our other supplier. We performed this analysis during renewal which confirmed their complimentary functionality in this area. From this point of view it runs silently in the background without maintenance making it perfect for our needs.
2. The ability to correctly classify free Text job titles into segmentable values. Most enrichment platforms will provide values with a job title they provide which is ok, but SMARTe will categorise any title we send regardless of if they match the contact. This has a large impact to how we can successfully make use of our data from segmentation to Lead Scoring.
3. New contacts - we have two options here, download straight from their humungous dataset using the filters provided (including being able to upload accounts to match). Or, use their bespoke service which ranges from desk based research to GDPR compliant phone qualifies contacts. One area that could improve is the integration with HubSpot. A robust API means we have managed to integrate, but Native integration would be preferred.

• Generating new opportunities
• Automating our Sales process
• Accurate and up to date data!

• Unlocking Phone Number from a contact
• Unlocking Email from a contact
• Tracking the relevant role within the company
• Understanding companies organization

Incentivized

• You can't have custom fields, so forget about having customized emails other than the basic Name, Title, Company.
• Salestools is plenty of super cool features, all (at least all the ones we used) are buggy and unusable in the end.
• Can't have blacklisted addresses and domains.
• Support will take days to respond, especially if you report a bug (it seems they will work extra hard to fix the bug, and then tell you that it didn't exist in the first place)
• Virtually every other feature has bugs.

• UI could be better.
• Automate the product buying experience.

We have been trying KLENTY mainly, however, the Prospector of Salestools.io is quite superior. For both cases, the preparation of campaigns are not as easy as it sounds, but as soon as you do the first, it will be easier for your business. Salestools.io has a better and easier interface and the webpage is superb. If you are looking just for follow-up, PLENTLY with doing, but if you need to find a prospect, Salestools.io is the service you need.

Incentivized

We use them to compliment each other, there are areas that Clearbit provides matches that SMARTe does not and visa versa. This applies at both a contact and an account level. Where SMARTe really stands out (for me) is the ability to classify any provided Job Title. This really has dramatic impact to our processes. Clearbit does have a native integration that offers data refresh.

• ROI has been very high!
• Time saved
• Predictable pipeline, meaning i know what we can achieve next month!

• More contacts available
• Increased response rate thanks to more way to reach out
• Increased conversion rate

Incentivized