SAP Customer Data Solutions vs. Symantec Encrypted Traffic Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Customer Data Solutions
Score 8.3 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Symantec Encrypted Traffic Management
Score 9.0 out of 10
N/A
The Symantec Encrypted Traffic Management solution (formerly from Blue Coat Security) delivers encrypted traffic management solutions providing comprehensive, policy-based visibility and control over encrypted traffic, maximizing its benefits and minimizing its risks. According to the vendor, Blue Coat, can establish a holistic encrypted traffic management strategy that meets various business needs and addresses security, corporate and compliance mandates. Visibility and Control…N/A
Pricing
SAP Customer Data SolutionsSymantec Encrypted Traffic Management
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SAP Customer Data SolutionsSymantec Encrypted Traffic Management
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP Customer Data SolutionsSymantec Encrypted Traffic Management
Features
SAP Customer Data SolutionsSymantec Encrypted Traffic Management
Tag Management
Comparison of Tag Management features of Product A and Product B
SAP Customer Data Solutions
7.8
28 Ratings
5% below category average
Symantec Encrypted Traffic Management
-
Ratings
Tag library7.827 Ratings00 Ratings
Tag variable mapping7.725 Ratings00 Ratings
Ease of writing custom tags7.826 Ratings00 Ratings
Rules-driven tag execution7.826 Ratings00 Ratings
Tag performance monitoring7.925 Ratings00 Ratings
Page load times8.026 Ratings00 Ratings
Mobile app tagging7.625 Ratings00 Ratings
Library of JavaScript extensions7.724 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
SAP Customer Data Solutions
7.9
28 Ratings
4% below category average
Symantec Encrypted Traffic Management
-
Ratings
Standard visitor segmentation7.928 Ratings00 Ratings
Behavioral visitor segmentation7.927 Ratings00 Ratings
Traffic allocation control7.627 Ratings00 Ratings
Website personalization8.026 Ratings00 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
SAP Customer Data Solutions
7.9
29 Ratings
6% below category average
Symantec Encrypted Traffic Management
-
Ratings
Account Scoring7.527 Ratings00 Ratings
Customer Data Governance8.128 Ratings00 Ratings
Data Connectors7.829 Ratings00 Ratings
Data Enhancement7.929 Ratings00 Ratings
Data Ingestion7.729 Ratings00 Ratings
Data Storage8.129 Ratings00 Ratings
Data Visibility7.829 Ratings00 Ratings
Event Data7.727 Ratings00 Ratings
Identity Resolution8.227 Ratings00 Ratings
Best Alternatives
SAP Customer Data SolutionsSymantec Encrypted Traffic Management
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10

No answers on this topic

Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Palo Alto Networks Prisma Access
Palo Alto Networks Prisma Access
Score 8.3 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.9 out of 10
Palo Alto Networks Prisma Access
Palo Alto Networks Prisma Access
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SAP Customer Data SolutionsSymantec Encrypted Traffic Management
Likelihood to Recommend
8.5
(58 ratings)
8.0
(1 ratings)
Likelihood to Renew
9.5
(10 ratings)
-
(0 ratings)
Usability
9.1
(7 ratings)
-
(0 ratings)
Availability
8.9
(57 ratings)
-
(0 ratings)
Performance
7.3
(7 ratings)
-
(0 ratings)
Support Rating
9.1
(8 ratings)
-
(0 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
9.1
(7 ratings)
-
(0 ratings)
Implementation Rating
7.3
(7 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
4.5
(1 ratings)
-
(0 ratings)
Vendor pre-sale
4.5
(1 ratings)
-
(0 ratings)
User Testimonials
SAP Customer Data SolutionsSymantec Encrypted Traffic Management
Likelihood to Recommend
SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Broadcom
The Blue Coat encrypted traffic management system is still one of better tools to control, monitor, and secure internet use by employees on a company's network.
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Pros
SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
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Broadcom
  • It can control, monitor and secure internet use by employees
  • It can be used to provide user groups accessing necessary web resources.
  • Identify the possible violations or troubleshooting
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Cons
SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Broadcom
  • Categories changes more specified or detailing
  • Some categories are confused to cause access denies
  • Some functionalities can be simplified
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Likelihood to Renew
SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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Broadcom
No answers on this topic
Usability
SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Broadcom
No answers on this topic
Reliability and Availability
SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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Broadcom
No answers on this topic
Performance
SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Broadcom
No answers on this topic
Support Rating
SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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Broadcom
No answers on this topic
In-Person Training
SAP
because it was made directly in the company
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Broadcom
No answers on this topic
Online Training
SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Broadcom
No answers on this topic
Implementation Rating
SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Broadcom
No answers on this topic
Alternatives Considered
SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
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Broadcom
Blue Coat Encrypted Traffic Management gives you a means to layered control internet accesses to differentiate teams or groups accordingly.
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Scalability
SAP
because the platform actually allows you to scale at any time if designed following best practices
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Broadcom
No answers on this topic
Return on Investment
SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
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Broadcom
  • Definitely the tools give us a better means to manage internet usage.
  • With other network tools/appliances, it protects company's assets.
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ScreenShots

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform