An end-to-end, flexible and complete Customer Identity and Access Management solution
October 23, 2023

An end-to-end, flexible and complete Customer Identity and Access Management solution

Marco Pierozzi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • SAP Customer Identity and Access Management for B2C
  • SAP Customer Identity and Access Management for B2B
  • SAP Enterprise Consent and Preference Management

Overall Satisfaction with SAP Customer Data Solutions

In our company we help our customers to adapt SAP Customer Data Solutions to their own needs. This includes setting up the solution, defining use cases (from acquiring customer data on end-user websites to communicate this informations to downstream platforms), verify legal and privacy requirements and finally deploying it. The usual systems involved are websites, marketing platforms, CDPs and CRMs.

Pros

  • The CIAM solution offers a single point of collections for registered users, streamlined on all websites configured
  • Social access is made easy since it's handled directly by the CIAM and supports more than 50 social networks
  • GDPR and similar laws are handled out-of-the-box

Cons

  • Reporting is simplified, but exporting data to more specialized systems is extremely easy
  • Advanced user queries requires knowlegde of API/SQL-like language
  • The deployment and version control for all configurations is basic, but works
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
In almost 4 years of adoption of the solution on big players worldwide, we only had one major incident (due to a facebook outage) that was promply solved by SAP. SAP also always send notifications regarding critical changes that may require your attention, usually with enough time to take any decision regarding how to approach the possible issue.
SAP Customer Data Solutions differs from many of his competitors since it's the only solution which provides an end-to-end approach that starts directly from the website integration (which is not demanded to whoever manages your website but it's integrated directly), and provides all the functionality a standard IAM/CIAM can offer.

Do you think SAP Customer Data Solutions delivers good value for the price?

Yes

Are you happy with SAP Customer Data Solutions's feature set?

Yes

Did SAP Customer Data Solutions live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of SAP Customer Data Solutions go as expected?

Yes

Would you buy SAP Customer Data Solutions again?

Yes

SAP Customer Data Solutions are perfect if you fall in any of this cases:
  1. Your company has a fragmented customer base that needs to be unified in a single database
  2. Your company manages multiple brands/website, that can or cannot be under SSO
  3. Your company is international, and so requires compliancy with many different privacy laws
  4. Your company requires advanced login methods (social, phone OTP, mail OTP, TFA, Passkeys, SAML etc)
  5. Your company has assets that require complex access mechanism, or your company needs to manage "sub account" or "sub company" owners (CIAM for B2B)

SAP Customer Data Solutions Feature Ratings

Customer Data Management
9.3
Customer Data Governance
10
Data Connectors
10
Data Enhancement
9
Data Ingestion
10
Data Storage
10
Data Visibility
6
Event Data
9
Identity Resolution
10
Audience Segmentation & Targeting
8.0
Standard visitor segmentation
7
Traffic allocation control
7
Website personalization
10
Tag Management
8.2
Tag library
9
Ease of writing custom tags
9
Rules-driven tag execution
7
Mobile app tagging
7
Library of JavaScript extensions
9

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