SAP Integration Suite is an integration platform as a service (iPaaS) that connects applications, data, processes, and AI agents across SAP and non-SAP environments.
$11,199
per year
Twilio Segment
Score 8.3 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
SAP Integration Suite
Twilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
SAP Integration Suite
Twilio Segment
Free Trial
Yes
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Access to free tier services does not expire while there is an active Pay-As-You-Go or CPEA account with SAP. Once a free tier service limit has been reached users have the option to update from a free to a paid service plan in the same account.
In our case to have a such a poweful middleware in the cloud, give us a lot of benefits such as maintenance and support. In the integration part to be able to connect SAP and Non SAP applications makes SAP Integration Suite a good investment when our master data in this case is in S4HANA. Less appropriate is that sometimes the updates in production tenant failed and they have to downgrade or repair the issues. Affecting the usage of the tool. I guess SAP team have to be more aware of performing the changes and tested well on development environments and then when they know for sure that is the correct way to go with the update put it in production.
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
Provide more pre-built integrations to use within SuccessFactors or other modules instead of everything having to be custom built
Support is unable to provide advice on custom builds so you often have to engage a 3rd party partner
Works best when you have the functional and technical teams working together. Otherwise, the system is too technical for a functional user to create integration and a technical user not always understand the functional perspective
More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
It is in place, our system integrators are familiar with it, and it fits into the ecosystem. A better user interface, flow build and debugging experience would see it grow, many technical staff do not enjoy using it for this reason, however it is quite capable and powerful behind this one shortcoming.
The user interface is messy and not intuitive. It has a steep learning curve, and flows developed around are easy to make a mess with layout and can be difficult to follow. The debugging is also quite difficult, it takes some time to figure out how to follow the flow and examine data. Error handling is also difficult and not intuitive, it is better to let some errors leak and monitor through ALM.
The support for SAP Integration Suite is satisfactory. We leverage SAP support through our manage services partner. So far, we have not had many major issues. One concern, to make our rating a ten, would be turnaround time on high priority incidents. SAP Integration Suite drives our key business functions forward. Without a reasonable service level agreement on turnaround, we sometimes find us running into issues running pay, etc.
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
SAP Integration Suite was already part of our SAP stack, part of Business Technology Platform, with out-of-the-box integration with S/4 HANA transactional and ERP system that we are using as our main back-end. Thus, we are achieving significant Total Cost Optimization benefits or running both solutions on the same platform, hosted on Azure cloud.
We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
