SAP Master Data Governance is a master data management solution that helps users to implement a cohesive and harmonized master data management strategy across all master data domains. It is presented as a solution that simplifies enterprise data management, increases data accuracy, and that facilitates consolidation, central governance and data quality management. The SAP Master Data Governance, cloud edition, a…
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Twilio Segment
Score8.4 out of 10
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Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
SAP BASIS Consultant in Information Technology at Bristlecone (Information Technology & Services, 501-1000 employees)
Chose SAP Master Data Governance
SAP being a global ERP product supporting most of the business module, became one of the most popular ERP solution. The use of MDG module came in really handy as we could inter-corelate them & use easily with other SAP modules & data exchange becomes more easy and convenient
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The best use case of SAP Master Data Governance is centrally consolidating your organizational data so you can make sense of it and make business decisions using that data. We live in a world where data can be all over the place, and making sense of it is a skill of its own.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Data conversation and Data uploading into SAP S/4 HANA system using SAP Master Data Governance during SAP implementation phase.
Centrally Data governance to have visibility of data in different systems with integration to SAP Master Data Governance, including SAP S/4, SAP EWM and SAP Ariba.
Data Management and Data correction using MDM through SAP Master Data Governance for Materials, which is subjected to approval before finally using in the S/4.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've had to design our own unique or alternative solutions to satisfy our business objectives because plugins don't always perform well with the main product.
It can be sluggish at times and lacks functionality offered by rival MDM packages, as well as limited resources and documentation for certain areas such as hierarchy.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MDG has proven to work and to bring results once implemented with the right approach, right engagement and sponsorship. Given that it is a very good tool to govern and control master data. Mainly if your company runs SAP systems which there will be a very straight forward integration, not needing any additional middleware or technologies.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Upto 8 1. Powerful Features: It offers a wide range of powerful features. 2. Complex Data Management: It helps companies to comply with large and complex regulation and audit processes. Missing 2: 1. Less interactive user interface or less modern look. 2. Limited integration with other tools
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SAP provides great support for Master Data Governance (MDG). They work with us when we are faced with issues in standard solutions. SAP has a great set of Fiori tools that can be used for a better user experience. The issue with SAP is their web dynpro UI screens and they need to provide better support for performance issues that customers face.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
An environment provided by SAP Master Data Governance seamless and integration with other SAP products is very good. Also it ensures compatibility and streamlines procedures, this integration is beneficial for businesses who have already invested in SAP products.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
MDG is definitely an investment that takes a few years to recuperate. (If you are looking at pure, direct financial benefits.)
However, if you look at all the productivity gains in the business due to not having to stop the business constantly because of data issues, the payback period would be substantially shorter.
In particular, we were able to reduce master data maintenance staffing levels while increasing quality and decreasing workload for business requesters and approvers.
Not having to worry about data integrity issues has shortened the time to realize benefits for several of our major process change related projects and it has also decreased the risk of these projects running into significant delays (often at the last minute) due to master data being misjudged during the process resdesign.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
