ScheduGram is a social media management solution built as a tool to manage Instagram. It includes features such as web uploading, post scheduling, and multiple account support.
$21
per month
Tailwind
Score 6.6 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
When we have to maintain a consistent social media presence where posts are up on time, even if the day's community manager is unavailable, ScheduGram has made it efficient with the plans that we can create and schedule ahead. Our posts are also made available on Twitter, and we have to use other apps, or if you are not into posting across multiple platforms this is not for you.
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
The Tailwind Create is fun and helpful but still hard to use.
Social Media Tracking: Data scraping via social listening tools, codes, trackers, and manual methods. Data Pre-processing: Data screening, filtering, classification, and categorization as per analysis objectives. Analysis: Enrichment, calculation, and derivation of metrics' to benchmark and rank influencers. Data Visualization: Monthly, quarterly and annual reports with key observations, trends, and insights presented via Power BI dashboards.
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
We are always on the lookout for applications that make it easier to use social media and ensure a consistent presence. ScheduGram definitely fulfills that need for us, as it allows for content planning, overview, and most importantly scheduling it. Changing content plans is also very convenient across Instagram and Facebook. It serves our purpose for these two apps very well.
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
