Likelihood to Recommend Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
Read full review SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
Read full review Pros Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit. Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples. Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed. Read full review Rank racking. It’s really important for us that the ranks are tracked accurately. Monitoring of changes made on the website. We’ve found this feature really useful. Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month. Read full review Cons Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component. The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version. The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience. Read full review I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one. Some more video tutorials on the site on how to use some tools would be helpful. More in-system popups would be more helpful too. Read full review Likelihood to Renew The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
Read full review Usability Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means
Read full review They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
Read full review Support Rating Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
Read full review The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
Read full review Implementation Rating If the software was a little easier to use for beginners, there really wouldn't be an issue
Read full review Alternatives Considered Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
Read full review SE Ranking is better than
Serpstat or MOZ or
Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
Read full review Return on Investment Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags. Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything. True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc. Read full review The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful. It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard. Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better. Read full review ScreenShots