SE Ranking vs. AuthorityLabs, by Traject

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SE Ranking
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$55
per month
AuthorityLabs
Score 10.0 out of 10
N/A
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
Pricing
SE RankingAuthorityLabs, by Traject
Editions & Modules
ESSENTIAL
$55
per month
PRO
$109
per month
BUSINESS
$189
per month
No answers on this topic
Offerings
Pricing Offerings
SE RankingAuthorityLabs
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans come with generous data limits. They are also extremely flexible—users can pay for the exact amount of features and data they need. The platform’s variety of subscription options makes it easy for users to scale as their data needs grow.
More Pricing Information
Features
SE RankingAuthorityLabs, by Traject
SEO
Comparison of SEO features of Product A and Product B
SE Ranking
8.0
16 Ratings
3% above category average
AuthorityLabs, by Traject
7.3
4 Ratings
6% below category average
Keyword analysis8.09 Ratings9.04 Ratings
Backlink management7.416 Ratings00 Ratings
SERP ranking tracking8.115 Ratings10.04 Ratings
Page grader7.811 Ratings6.01 Ratings
Competitive analysis8.015 Ratings9.03 Ratings
Site audit / diagnostics8.116 Ratings5.01 Ratings
Site recommendations8.512 Ratings5.02 Ratings
Task management7.910 Ratings7.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SE Ranking
8.3
14 Ratings
9% above category average
AuthorityLabs, by Traject
7.5
3 Ratings
2% below category average
Local SEO8.311 Ratings10.03 Ratings
Mobile SEO8.312 Ratings9.03 Ratings
Global SEO8.313 Ratings5.03 Ratings
Social SEO00 Ratings6.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SE Ranking
8.5
14 Ratings
1% above category average
AuthorityLabs, by Traject
6.5
4 Ratings
26% below category average
Multi-domain support8.612 Ratings10.04 Ratings
Integration with web analytics tools8.513 Ratings3.02 Ratings
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Score 8.3 out of 10
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Score 8.3 out of 10
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User Ratings
SE RankingAuthorityLabs, by Traject
Likelihood to Recommend
8.1
(16 ratings)
9.0
(4 ratings)
Usability
7.3
(4 ratings)
-
(0 ratings)
Support Rating
7.3
(6 ratings)
10.0
(1 ratings)
User Testimonials
SE RankingAuthorityLabs, by Traject
Likelihood to Recommend
SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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Traject
It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
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Pros
SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Traject
  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
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Cons
SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Traject
  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
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Usability
SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Traject
No answers on this topic
Support Rating
SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Traject
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
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Alternatives Considered
SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
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Traject
Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
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Return on Investment
SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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Traject
  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool