TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Supermetrics

    Score9.7 out of 10
    N/ASupermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

    $29

    per month

    Pricing
    SemrushSupermetrics
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Essential
    $29
    per month per user
    Core
    $159
    per month per user
    Offerings
    Pricing Offerings
    SemrushSupermetrics
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
    More Pricing Information
    Community Pulse
    SemrushSupermetrics
    Considered Both Products
    Semrush
    No answer on this topic
    Supermetrics
    Chose Supermetrics
    Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    107 Answers
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    95 Answers
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    106 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    97 Answers
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    95 Answers
    100%
    Implementation went as expected
    10 Answers
    Features
    SemrushSupermetrics
    SEO
    Comparison of SEO features of Semrush and Supermetrics
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Supermetrics
    -
    Ratings
    Keyword analysis8.6154 Ratings00 Ratings
    Backlink management8.4147 Ratings00 Ratings
    SERP ranking tracking8.4150 Ratings00 Ratings
    Page grader7.9129 Ratings00 Ratings
    Competitive analysis8.5149 Ratings00 Ratings
    Site audit / diagnostics8.0150 Ratings00 Ratings
    Site recommendations7.7139 Ratings00 Ratings
    Task management6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Supermetrics
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Supermetrics
    -
    Ratings
    Local SEO8.1128 Ratings00 Ratings
    Social SEO8.0106 Ratings00 Ratings
    Mobile SEO8.5113 Ratings00 Ratings
    Global SEO8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Supermetrics
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Supermetrics
    -
    Ratings
    Multi-domain support8.1115 Ratings00 Ratings
    Integration with web analytics tools8.7119 Ratings00 Ratings
    Best Alternatives
    SemrushSupermetrics
    Small Businesses
    Serpstat
    Score10 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    TrackMaven
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushSupermetrics
    Likelihood to Recommend
    8.2
    (154 ratings)
    10.0
    (12 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (10 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SemrushSupermetrics
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Supermetrics
    If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
    Incentivized
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Supermetrics
    • Supermetrics is easy to use, the ui is helpful for creating queries.
    • Supermetrics allows to run the created queries on triggers.
    • Supermetrics allows to connect with different data sources like Google analytics etc .,
    • Supermetrics sends alert on the failure of queries to the desired email address
    Incentivized
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Supermetrics
    • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
    • No public data for LinkedIn.
    • Definitely requires knowledge on how to use Google Data Studio.
    Incentivized
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Supermetrics
    No answers on this topic
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Supermetrics
    No answers on this topic
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Supermetrics
    No answers on this topic
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Supermetrics
    No answers on this topic
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Supermetrics
    Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
    Incentivized
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Supermetrics
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Supermetrics
    • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
    • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
    • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
    Incentivized
    Read full review
    ScreenShots

    Supermetrics Screenshots

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