Semrush vs. Ubersuggest

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Semrush
Score 8.6 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$129
per month
Ubersuggest
Score 8.5 out of 10
N/A
UberSuggest is a search engine optimization software solution offered by NP Digital.N/A
Pricing
SemrushUbersuggest
Editions & Modules
Pro
$129.95
per month
Guru
$249.95
per month
Business
$499.95
per month
No answers on this topic
Offerings
Pricing Offerings
SemrushUbersuggest
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
SemrushUbersuggest
Considered Both Products
Semrush
Chose Semrush
Semrush is full of detailed information that I haven't found on Ubersuggest, Keysearch, Google Ads or others.
When looking for keywords that are higher volume and low competition, I just haven't found anything else that does the job like Semrush.
Plus, I can save my lists of …
Chose Semrush
Overall, I preferred the structure and the completeness of the SEMRush tool over the competitors. Many competitors had multiple tools to log into and learn with different interfaces and looks. Love how SEMRush has everything in one place and is more intuitive then these other …
Chose Semrush
Semrush is an all in 1 tool for SEO and SEA, and does specific things really well even better then the competition.
The mean issue i could have with Semrush is the pricing, for $119 a month you get the full tool but with limitations of projects, users etc.
When you wanna add more …
Ubersuggest
Chose Ubersuggest
It's on the cheaper side, so for starters on a budget, you can use the free version or the cheaper paid one. Other tools offer way more functions but can also be overwhelming that way. Ubersuggest is going with the times. If you are a beginner or small company, use Ubersuggest. …
Chose Ubersuggest
UberSuggest is an excellent starter SEO tool. Though it is not as powerful as Semrush and other expensive SEO tools, it really does everything a small business or agency needs. We have been using it for 3 years and have had no complaints. It is extremely easy to use, super …
Chose Ubersuggest
Ubersuggest has the best pricing plan compared to Semrush. Compared to its competitors Ubersuggest provides a broad range of useful tools, including sophisticated visualisations to see your clicks, the age range of searchers, and the number of mobile and desktop searches. This …
Chose Ubersuggest
Very good and easy for those starting out. There are other more robust and better featured products, but they are more expensive. The others also have phone support options, which I have found very useful in the past.

For larger companies I would probably look at someting else, …
Chose Ubersuggest
Ubersuggest is much easier to use, not overly complex and much more affordable. You can get results in less than 10 minutes without much work, whereas with competitors you need to really study how to use them first.
Top Pros
Top Cons
Features
SemrushUbersuggest
SEO
Comparison of SEO features of Product A and Product B
Semrush
8.5
148 Ratings
9% above category average
Ubersuggest
7.0
8 Ratings
10% below category average
Keyword analysis9.4148 Ratings8.08 Ratings
Backlink management8.3141 Ratings5.87 Ratings
SERP ranking tracking8.3144 Ratings7.98 Ratings
Page grader8.5123 Ratings6.67 Ratings
Competitive analysis9.0143 Ratings7.27 Ratings
Site audit / diagnostics8.9144 Ratings7.38 Ratings
Site recommendations8.2133 Ratings7.57 Ratings
Task management7.188 Ratings5.75 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Semrush
7.8
135 Ratings
3% above category average
Ubersuggest
8.1
5 Ratings
6% above category average
Local SEO6.1123 Ratings8.35 Ratings
Social SEO7.7101 Ratings7.54 Ratings
Mobile SEO8.5108 Ratings8.05 Ratings
Global SEO8.8109 Ratings8.75 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Semrush
8.5
120 Ratings
1% above category average
Ubersuggest
8.5
6 Ratings
1% above category average
Multi-domain support9.0110 Ratings8.75 Ratings
Integration with web analytics tools8.0114 Ratings8.46 Ratings
Best Alternatives
SemrushUbersuggest
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SemrushUbersuggest
Likelihood to Recommend
9.4
(148 ratings)
7.9
(9 ratings)
Likelihood to Renew
9.1
(3 ratings)
-
(0 ratings)
Usability
6.9
(4 ratings)
9.0
(1 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
Support Rating
9.9
(17 ratings)
8.4
(2 ratings)
Implementation Rating
7.3
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
SemrushUbersuggest
Likelihood to Recommend
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
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NP Digital
If you're just getting started and want something simple to get a boost on your SEO, then it is a good place to start. It takes you through the initial steps and show you where you can improve. The paid versions are still pretty cheap compared to the competitors, but some of the others have more features and functional areas. However, bear in mind that the main reason this product exists is to provide leads for NPDigital marketing agency, so you'll get a fair amount of push in that direction.
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Pros
Semrush
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
NP Digital
  • Monitoring broken links - helps optimise your Google ranking
  • Researching hashtags and keywords for website and social media to keep relevant
  • Researching competitor keywords to get a competitive advantage
Read full review
Cons
Semrush
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
NP Digital
  • Some of the tool's features, including backlink tracking and competition analysis, were either lacking or more appropriate for the top-performing websites that already had a lot of traffic. So they should improve in this segment
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Likelihood to Renew
Semrush
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
NP Digital
No answers on this topic
Usability
Semrush
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
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NP Digital
It's really easy to use. The interface is nice and tidy, and the learning curve is low. So it's a tool that's accessible for everyone. If not, there are plenty of guides in the tool itself or on the website. You can easily make lists and export data for use or to share, connect Google Drive, and go work with a team.
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Reliability and Availability
Semrush
Semrush available when you need it!
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NP Digital
No answers on this topic
Performance
Semrush
SemRush performs well with few errors!
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NP Digital
No answers on this topic
Support Rating
Semrush
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
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NP Digital
They have a lot of information on their website, and also training and contact options in the tool. So you can learn on the go while trying the tool. And if you are stuck, support reacts really fast--sometimes the same day, sometimes the next day due to time zones. Payment is easy and easy to cancel.
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Implementation Rating
Semrush
I did it by myself and do not have a comment!
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NP Digital
No answers on this topic
Alternatives Considered
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
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NP Digital
We use each SEO research platform for different purposes. I believe they complement each other. Ubersuggest strengths, according to my experience, are related to content ideas, comprehensive keyword research to determine competitors' backlinks, and difficulty in achieving the desired results for any given SEO campaign. The Ubersuggest topic ideas tool gives different insights and benchmarks in relation to other similar platforms that fit our marketing needs.
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Scalability
Semrush
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
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NP Digital
No answers on this topic
Return on Investment
Semrush
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
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NP Digital
  • Has helped with keeping our blog topics fresh for clients.
  • We're able to keep track of SEO performance for clients who don't want to shell out for expensive SEO tools.
  • The site audit function has helped us to sell website redesigns as well as SEO packages.
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ScreenShots