TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Upwork

    Score8.5 out of 10
    N/AUpwork headquartered in Mountain View, California offers their eponymous freelance management system (FMS).

    $49.99

    per month

    Pricing
    SemrushUpwork
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Plus
    $49.99
    per month
    Basic
    Free
    Offerings
    Pricing Offerings
    SemrushUpwork
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details17% discount for annual pricing.—
    More Pricing Information
    Features
    SemrushUpwork
    SEO
    Comparison of SEO features of Semrush and Upwork
    Feature
    Semrush
    8.0
    154 Ratings
    4% above category average
    Upwork
    -
    Ratings
    Keyword analysis8.6154 Ratings00 Ratings
    Backlink management8.4147 Ratings00 Ratings
    SERP ranking tracking8.4150 Ratings00 Ratings
    Page grader7.9129 Ratings00 Ratings
    Competitive analysis8.5149 Ratings00 Ratings
    Site audit / diagnostics8.0150 Ratings00 Ratings
    Site recommendations7.7139 Ratings00 Ratings
    Task management6.491 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Upwork
    Feature
    Semrush
    8.2
    140 Ratings
    8% above category average
    Upwork
    -
    Ratings
    Local SEO8.1128 Ratings00 Ratings
    Social SEO8.0106 Ratings00 Ratings
    Mobile SEO8.5113 Ratings00 Ratings
    Global SEO8.1114 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Upwork
    Feature
    Semrush
    8.4
    125 Ratings
    0% below category average
    Upwork
    -
    Ratings
    Multi-domain support8.1115 Ratings00 Ratings
    Integration with web analytics tools8.7119 Ratings00 Ratings
    Best Alternatives
    SemrushUpwork
    Small Businesses
    Serpstat
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    No answers on this topic
    Enterprises
    Google Trends
    Score8.6 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SemrushUpwork
    Likelihood to Recommend
    8.2
    (154 ratings)
    9.1
    (26 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    -
    (0 ratings)
    Usability
    8.2
    (10 ratings)
    9.0
    (1 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (17 ratings)
    9.1
    (5 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SemrushUpwork
    Likelihood to Recommend
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Upwork
    I would recommend Upwork to a colleague as a solution to workplace issues. Our company has utilized Upwork to vet out potential competitors as well as partners in a lengthy data analysis project, as well as given our engineering team extra hands when implementing new products, projects, and features. This has allowed our company to stay on track with projects without in-house manpower.
    Incentivized
    Read full review
    Pros
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Upwork
    • Allows us to filter freelancers by location. This is especially important when working across time zones.
    • Upwork is one of the only freelancing websites that actually provides a filter for US based contractors; and they rigorously verify this.
    • Huge candidate pool. You're almost guaranteed to find a few individuals who specialize in whatever you're looking for.
    • Allows both fixed bid and hourly. Each one is useful for different kinds of projects.
    Incentivized
    Read full review
    Cons
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Upwork
    • In my opinion the worst customer service. It is impossible to contact them via phone, and they are not transparent about their decisions.
    • I feel they don't have the freelance community's best interest in mind. Their focus is on the companies that pay. Freelancers are disposable.
    • They charge ridiculous fees to the freelancers that are the ones that need the money the most because they are the ones starting their businesses. It is like if your employer charges you for coming to work.
    Incentivized
    Read full review
    Likelihood to Renew
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Upwork
    No answers on this topic
    Usability
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Upwork
    I have earned a lot on Upwork and I would always recommend it to my fellow peers and people who have skills and are looking independently and remotely from the comfort of their home. Once you get successful in developing a good profile on Upwork revenue target are more easier to achieve.
    Incentivized
    Read full review
    Reliability and Availability
    Semrush
    Semrush available when you need it!
    Read full review
    Upwork
    No answers on this topic
    Performance
    Semrush
    SemRush performs well with few errors!
    Read full review
    Upwork
    No answers on this topic
    Support Rating
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Upwork
    Support has been great. Rarely have I ever had an issue that has required support but when I have they have been great. I did have to interact with support to confirm my identity and the process was easy and quick and support was helpful to know what I needed to do to accomplish that task.
    Incentivized
    Read full review
    Implementation Rating
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Upwork
    No answers on this topic
    Alternatives Considered
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Upwork
    Upwork is better suited for finding contractors that you can have ongoing relationships. Compared to Fiverr, it's a much easier process to find qualified designers rather than one-time contractors to design simple things for you. The interface is easier to use as well and the billing management makes it so much cleaner and easier to know how much we're spending and how contractors are logging work hours.
    Incentivized
    Read full review
    Scalability
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Upwork
    No answers on this topic
    Return on Investment
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    Upwork
    • We have gotten close to 50% of all of our clients through the platform.
    • Upwork backs the work done through the platform, so no matter what the client or person you are working with does, you get paid for the work that you do. You aren't left hanging after doing hours of work for a client and then never getting paid for it.
    • Made it easy to communicate with clients from different parts of the world and set up partnerships and agreements in an easier fashion. I would highly recommend it to anyone with a unique skill set.
    Incentivized
    Read full review
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