What users are saying about
23 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.1 out of 100
Based on 23 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 2 reviews and ratings
Feature Set Ratings
Email & Online Marketing
8.4
SendPulse
84%
ShopperTrak
Feature Set Not Supported
N/A
SendPulse ranks higher in 8/8 features
SendPulse ranks higher in 8/8 features
WYSIWYG email editor
6.5
65%
13 Ratings
N/A
0 Ratings
Dynamic content
7.0
70%
13 Ratings
N/A
0 Ratings
Ability to test dynamic content
10.0
100%
11 Ratings
N/A
0 Ratings
A/B testing
10.0
100%
10 Ratings
N/A
0 Ratings
Mobile optimization
7.5
75%
13 Ratings
N/A
0 Ratings
Email deliverability reporting
8.5
85%
24 Ratings
N/A
0 Ratings
List management
8.0
80%
13 Ratings
N/A
0 Ratings
Triggered drip sequences
10.0
100%
10 Ratings
N/A
0 Ratings
Reporting & Analytics
8.5
SendPulse
85%
ShopperTrak
Feature Set Not Supported
N/A
SendPulse ranks higher in 3/3 features
SendPulse ranks higher in 3/3 features
Dashboards
10.0
100%
12 Ratings
N/A
0 Ratings
Standard reports
8.5
85%
13 Ratings
N/A
0 Ratings
Custom reports
7.0
70%
10 Ratings
N/A
0 Ratings
Attribute Ratings
- SendPulse is rated higher in 1 area: Support Rating
- ShopperTrak is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
7.0
SendPulse
70%
13 Ratings
9.0
ShopperTrak
90%
1 Rating
Likelihood to Renew
9.1
SendPulse
91%
1 Rating
ShopperTrak
N/A
0 Ratings
Usability
8.2
SendPulse
82%
1 Rating
ShopperTrak
N/A
0 Ratings
Support Rating
9.1
SendPulse
91%
2 Ratings
8.0
ShopperTrak
80%
1 Rating
Implementation Rating
8.2
SendPulse
82%
2 Ratings
ShopperTrak
N/A
0 Ratings
Likelihood to Recommend
SendPulse
If you have to send several thousand emails to a bunch of different people on your mailing list (and want to customise fields from your database like: Hi 'Mr X' or 'Hi Jane') and want to do it quickly then SendPulse can help.If you are not fantastic with coming up with fresh looks and layout for mailers and want a program that makes suggestions to make life easier, then SendPulse can help.If you want to send an email campaign that is very similar to your last one but just want to tweak one or two things then SendPulse can help.If you want to send reminder emails or emails to segments of your mailing list who did or did not open your email or click on links in your email then SendPulse can help.
Editor
Debtfree MagazineFinancial Services, 1-10 employees
ShopperTrak
ShopperTrak is excellent at measuring inbound and outbound traffic. Their technology works well and is very accurate. Comparing this data to sales allows our team to see conversion and shopper to associate ratios, which help us make educated business decisions.

Verified User
Director in Customer Service
Retail Company, 10,001+ employeesPros
SendPulse
- SendPulse allows to connect with subscribers at the best time for each subscriber, which I haven't found anywhere else. What I mean is that if one of your subscribers reads emails at 8am, and another one at 2pm, SendPulse will automatically sends emails at that time when you subscriber reads emails. This is fantastic to increase your open rate!
- It is easy to use, create a template for a newsletter, create auto-responders, create different unsubscribe pages.
- It is easy to add any field you need to your CRM in SendPulse, so that you can target the people in your list more effectively.
- Customer support is very fast and friendly (always a plus :-) ). I usually get an answer within 10 minutes to an hour to any question I have.
- SendPulse allows to create a win-win situation when an email goes out, and avoid "spammy" situations with subscribers.
- SendPulse has a great quality-price (have a look for yourself, but it's one of the cheapest on the market right now, and with the many features that are included, I personally find it's a steal)
Founder, Speaker, Trainer, Facilitator
Lotus Power HealthHealth, Wellness and Fitness, 1-10 employees
ShopperTrak
- Count inbound and outbound traffic
- Compare traffic to location specific sales.
- Detailed dashboards with at a glance actionable content.

Verified User
Director in Customer Service
Retail Company, 10,001+ employeesCons
SendPulse
- In the email editor they should include text separator. I can not put any separator between two lines in the same box. And sometimes the unavailabilty of this feature make my e-mails slightly less attractive.
- They should include image editor in Drag & Drop Edition option so that users can edit their images there itself.
- Campaign approvals take long time.

Verified User
Manager in Sales
11-50 employeesShopperTrak
- Updated end users when enhancements are implemented.
- User specific reporting.

Verified User
Director in Customer Service
Retail Company, 10,001+ employeesPricing Details
SendPulse
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—ShopperTrak
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Likelihood to Renew
SendPulse
SendPulse 9.1
Based on 1 answer
Because I love how easy and intuitive SendPulse is.
Founder, Speaker, Trainer, Facilitator
Lotus Power HealthHealth, Wellness and Fitness, 1-10 employees
ShopperTrak
No score
No answers yet
No answers on this topic
Usability
SendPulse
SendPulse 8.2
Based on 1 answer
I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
Founder, Speaker, Trainer, Facilitator
Lotus Power HealthHealth, Wellness and Fitness, 1-10 employees
ShopperTrak
No score
No answers yet
No answers on this topic
Support Rating
SendPulse
SendPulse 9.1
Based on 2 answers
Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
Founder, Speaker, Trainer, Facilitator
Lotus Power HealthHealth, Wellness and Fitness, 1-10 employees
ShopperTrak
ShopperTrak 8.0
Based on 1 answer
Our ShopperTrak dedicated customer success manager is great to work with. The Technical Support team is responsive and always willing to help.

Verified User
Director in Customer Service
Retail Company, 10,001+ employeesImplementation Rating
SendPulse
SendPulse 8.2
Based on 2 answers
When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
Founder, Speaker, Trainer, Facilitator
Lotus Power HealthHealth, Wellness and Fitness, 1-10 employees
ShopperTrak
No score
No answers yet
No answers on this topic
Alternatives Considered
SendPulse
For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
Creative Director
Carlson CommunicationsMarketing & Advertising, 11-50 employees
ShopperTrak
No answers on this topic
Return on Investment
SendPulse
- Tapping NRI clients with this software helps me in generating good revenue in last financial year.
- I grow my NRI database by 60 in last year. And this software played a major role in doing so.
- It made brand building very easy among my clients.

Verified User
Manager in Sales
Real Estate Company, 11-50 employeesShopperTrak
- We now better manage our labor to meet customer traffic.
- We can better measure the impact of promotions we offer.
- At a glance, I can identify stores with the biggest opportunities.

Verified User
Director in Customer Service
Retail Company, 10,001+ employees