In my organisation, this software is being used by sales and marketing department. For promoting real estate project I use this software. It is being used to send various newsletters to my client to inform them about various offers.
Its campaign editor feature makes it my favourite application for email marketing. It is extremely easy to send a campaign in very less time. And the results are very satisfying. So I switched to this application.
It is very well suited for generating quality leads for real estate projects. It works well for transactional emails also. By attaching a link for landing page users can get the traffic on their websites also. It helps in brand building.