SEO PowerSuite vs. Topic

After starting your online business, you have to use SEO PowerSuite to start up. You want to know where you have to go in terms of SEO journey, what keywords you need to use, who your competition is and which locations are the most important to you. Also, you need to know the power of your website, how well it performs now and how it can be improved. If you just want to start blogging for fun, about stuff that interests you and only you, you might find this program a bit over the top. It has way too many features to "just" see how many visitors you get on your website. A simple plugin will probably do the job.

Great at providing content briefs as well as for seeing the types of topics that rank well competitively. It's also good with finding content that needs to be refreshed which is a super easy way to drive near term SEO results.

• Finds keyword opportunities with the best chance to rank
• Finds your most ominous competitors
• Finds the opportunities for content changes that make a difference in ranking
• Checks your site for technical issues and suggest fixes for them
• Finds backlinks for your site and opportunities to go for
• Helps you with all four areas of SEO: On-page, Off-Page, Technical and Experiential
• Helps your organize project data and tasks in easy to use columns and filters
• Helps you setup automatic checks on all aspects of your SEO campaigns to stay up to date

Incentivized

• Content Brief
• Competitive SERP ranking analysis
• Grouping content topics together to see related keywords/ content clusters easily
• Analyzing Google Search Console data for content refresh opportunities

• The software is not strong with processing large amounts of data. So, it is really good for small and medium size businesses, but can be cumbersome for large projects.
• Due to large number of settings it takes time to learn it.
• Need to purchase proxies or captcha solution. I think those can be provides as part of the package already.

• Using the GSC data to find new, adjacent content opportunities.
• They are using GPT-3 for title generation and would love to see it used to provide more content suggestions beyond the titles/descriptions
• Sometimes it doesn't surface 'questions' that people are asking related to lower volume terms but not sure of a way to solve that

I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.

I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.

Incentivized

SEO Powersuite has a lot of training videos online, combined with some live streaming tutorials. Also, they have a guide that comes with their software to outline the basics of your SEO workflow. This will get you on the right track right from the start. Their guides and tutorials are easy to follow and detail every possible option you have when doing work with SEO Powersuite. Even if you want to switch to different software, the courses are easy to implement in all other tools too! Very recommended if you want to get started in the SEO world, or want to expand your knowledge.

It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get this right, you can show your client how much money they would need to spend on PPC to get the same 'value' of traffic. This changes the way they look at optimization, now the cost of a term in PPC is also used as a reason to optimize the customer journey.

Topic was way less costly than MarketMuse with similar functionality. It was agnostic to CMS (WordLift is designed for Wordpress only). So it was priced well with all the functionality we needed.

• SEO PowerSuite is a one-time payment SEO software which shortens the time it takes for you to optimize websites in terms of SEO, content, visibility and conversions which can improve your ROI if used wisely.
• Can be used on multiple platforms and scales nicely. An Enterprise license allows multiple people to run the software, and it's easy to set up. It's updated regularly which means zero maintenance.
• BuzzBundle and LinkAssistant can increase your brands reach, potentially increasing the number of prospects and leads.

Incentivized

• It has greatly reduced the number of hours our SEO team has to review content
• Has sped up our content briefs by hours per brief
• Great for helping us to see what content is performing well / needs help via the Google Search Console integration