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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Shopify

    Score8.7 out of 10
    N/AShopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

    $39

    per month

    Umbraco CMS

    Score7 out of 10
    N/AUmbraco is an open-source .NET Core CMS with over 700,000 active installs worldwide and with more than 200,000 active community members. It was first released on February 16th, 2005, and is still to this day an open-source project backed by a commercial company. To ensure Umbraco is always running the latest technology, the company has aligned with Microsoft's .NET release schedule to always have the Umbraco CMS…

    $0

    Pricing
    ShopifyUmbraco CMS
    Editions & Modules
    Basic Shopify
    $39
    per month
    Grow
    $105
    per month
    Advanced
    $399
    per month
    Shopify Plus
    2,000
    per month
    Shopify Plus
    2,300
    per month
    Umbraco Free
    $0
    Umbraco Starter
    $53
    per month
    Umbraco Standard
    $320
    per month
    Umbraco Professional
    $860
    per month
    Umbraco Cloud Enterprise
    Custom Pricing
    per month
    Offerings
    Pricing Offerings
    ShopifyUmbraco CMS
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsA 25% discount is offered for annual billing.The Umbraco CMS and all of its core features are the same across all plans.
    More Pricing Information
    Community Pulse
    ShopifyUmbraco CMS
    Considered Both Products
    Shopify
    No answer on this topic
    Umbraco
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    80 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    77 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    76 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    68 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    No answers on this topic
    Features
    ShopifyUmbraco CMS
    Online Storefront
    Comparison of Online Storefront features of Shopify and Umbraco CMS
    Feature
    Shopify
    8.4
    149 Ratings
    7% above category average
    Umbraco CMS
    -
    Ratings
    Product catalog & listings8.7149 Ratings00 Ratings
    Product management8.2147 Ratings00 Ratings
    Bulk product upload8.3125 Ratings00 Ratings
    Branding8.6146 Ratings00 Ratings
    Mobile storefront9.1142 Ratings00 Ratings
    Product variations7.9139 Ratings00 Ratings
    Website integration8.7140 Ratings00 Ratings
    Visual customization8.7146 Ratings00 Ratings
    CMS7.6118 Ratings00 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Shopify and Umbraco CMS
    Feature
    Shopify
    8.5
    141 Ratings
    10% above category average
    Umbraco CMS
    -
    Ratings
    Abandoned cart recovery8.2131 Ratings00 Ratings
    Checkout user experience8.8139 Ratings00 Ratings
    Online Payment System
    Comparison of Online Payment System features of Shopify and Umbraco CMS
    Feature
    Shopify
    9.4
    143 Ratings
    12% above category average
    Umbraco CMS
    -
    Ratings
    eCommerce security9.4143 Ratings00 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Shopify and Umbraco CMS
    Feature
    Shopify
    8.3
    146 Ratings
    8% above category average
    Umbraco CMS
    -
    Ratings
    Promotions & discounts8.4140 Ratings00 Ratings
    Personalized recommendations8.432 Ratings00 Ratings
    SEO8.1135 Ratings00 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Shopify and Umbraco CMS
    Feature
    Shopify
    8.1
    147 Ratings
    1% above category average
    Umbraco CMS
    -
    Ratings
    Multi-site management6.719 Ratings00 Ratings
    Order processing9.0144 Ratings00 Ratings
    Inventory management7.6143 Ratings00 Ratings
    Shipping8.4135 Ratings00 Ratings
    Custom functionality8.7136 Ratings00 Ratings
    Security
    Comparison of Security features of Shopify and Umbraco CMS
    Feature
    Shopify
    -
    Ratings
    Umbraco CMS
    9.0
    12 Ratings
    9% above category average
    Role-based user permissions00 Ratings9.012 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Shopify and Umbraco CMS
    Feature
    Shopify
    -
    Ratings
    Umbraco CMS
    8.5
    11 Ratings
    8% above category average
    API00 Ratings8.010 Ratings
    Internationalization / multi-language00 Ratings9.010 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Shopify and Umbraco CMS
    Feature
    Shopify
    -
    Ratings
    Umbraco CMS
    8.0
    12 Ratings
    2% above category average
    WYSIWYG editor00 Ratings10.012 Ratings
    Code quality / cleanliness00 Ratings10.012 Ratings
    Admin section00 Ratings7.012 Ratings
    Page templates00 Ratings8.012 Ratings
    Library of website themes00 Ratings6.011 Ratings
    Mobile optimization / responsive design00 Ratings6.011 Ratings
    Publishing workflow00 Ratings10.012 Ratings
    Form generator00 Ratings7.010 Ratings
    Web Content Management
    Comparison of Web Content Management features of Shopify and Umbraco CMS
    Feature
    Shopify
    -
    Ratings
    Umbraco CMS
    7.2
    12 Ratings
    4% below category average
    Content taxonomy00 Ratings6.012 Ratings
    SEO support00 Ratings10.011 Ratings
    Bulk management00 Ratings7.09 Ratings
    Availability / breadth of extensions00 Ratings7.011 Ratings
    Community / comment management00 Ratings6.011 Ratings
    Best Alternatives
    ShopifyUmbraco CMS
    Small Businesses
    Ecwid by Lightspeed
    Score10 out of 10
    ManageWP
    Score10 out of 10
    Medium-sized Companies
    Shopify Plus
    Score8.9 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ShopifyUmbraco CMS
    Likelihood to Recommend
    8.4
    (162 ratings)
    6.0
    (12 ratings)
    Likelihood to Renew
    10.0
    (16 ratings)
    -
    (0 ratings)
    Usability
    8.3
    (16 ratings)
    8.0
    (2 ratings)
    Availability
    10.0
    (2 ratings)
    7.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    3.0
    (1 ratings)
    Support Rating
    10.0
    (3 ratings)
    2.0
    (1 ratings)
    Online Training
    10.0
    (1 ratings)
    3.0
    (1 ratings)
    Implementation Rating
    10.0
    (2 ratings)
    7.0
    (1 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    4.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ShopifyUmbraco CMS
    Likelihood to Recommend
    Shopify
    Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
    Incentivized
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    Umbraco
    Umbraco CMS is the perfect tool for a company that is looking to keep their website updated. The simple to use tools and templates means updating and creating new pages is easy. The WYSIWYG editor is a nice feature, however, for accessibility, there should be some more guidance on what is suitable to be used on the CMS.
    Incentivized
    Read full review
    Pros
    Shopify
    • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
    • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
    • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
    Incentivized
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    Umbraco
    • Quick to learn. For most if cases, developer needs to know Razor coding.
    • Doesn't require back-end programming.
    • Has build in users management (developers, content managers) and members management consoles (users of the site).
    • Clear admin tool (especially in version 7)
    • Fast.
    • Creating code from scratch, so it is easier to create clean code.
    Read full review
    Cons
    Shopify
    • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
    Incentivized
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    Umbraco
    • Speed for older sites - Umbraco content can load slowly if you have thousands of pages of content. Of course, this would not be a problem for simpler websites
    • Complexity - since the product is free out-of-the-box, it will take technical expertise to get Umbraco setup properly
    Incentivized
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    Likelihood to Renew
    Shopify
    Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
    Incentivized
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    Umbraco
    No answers on this topic
    Usability
    Shopify
    It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
    Incentivized
    Read full review
    Umbraco
    Umbraco CMS effectively addresses enterprise content management needs. It's quite mature .NET based CMS, standing out as a leader among its competitors. Websites built with Umbraco are blazing fast. Extensive customization capabilities, and user-friendly content publishing interface makes it an ideal choice for businesses looking for a mature CMS solution.
    Incentivized
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    Reliability and Availability
    Shopify
    Shopify support is always available when you need them.
    Incentivized
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    Umbraco
    Occasionally, errors will appear in the admin that make it impossible to work without developer support.
    Incentivized
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    Performance
    Shopify
    Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
    Incentivized
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    Umbraco
    Working in the admin panel (adding / reviewing / editing content) is very slow. The public facing site speed is dependent on what the pages are doing and how well the code was written (whether it is optimized for speed).
    Incentivized
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    Support Rating
    Shopify
    In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
    Incentivized
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    Umbraco
    Support for Umbraco-owned paid plugins is nonexistent.
    Incentivized
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    Online Training
    Shopify
    Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
    Incentivized
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    Umbraco
    Online training is often based on older versions of the platform. So, you'll have to fill in the gaps on your own.
    Incentivized
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    Implementation Rating
    Shopify
    Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
    Incentivized
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    Umbraco
    Spend the time to wireframe the content structure prior to diving in. This helps speed the process of implementation and it serves as documentation for end users.
    Incentivized
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    Alternatives Considered
    Shopify
    Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
    Incentivized
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    Umbraco
    Umbraco's templating is far superior than WordPress, Drupal and Joomla, but it's update process is WAY behind those platforms. The release schedule of Umbraco is way to often and most releases are to fix something missed in the previous release and not an improvement or new feature of the CMS
    Read full review
    Scalability
    Shopify
    Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
    Incentivized
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    Umbraco
    Without significant development, the product does not scale well.
    Incentivized
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    Return on Investment
    Shopify
    • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
    • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
    • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
    • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
    Incentivized
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    Umbraco
    • Has helped us to create more engaging pages that push people to complete the online forms
    • We have seen more people buy from us since we launched our new look website
    • We can easily update the content without waiting for the development team to make changes
    Incentivized
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    ScreenShots

    Umbraco CMS Screenshots

    Screenshot of Umbraco 8 backoffice UIScreenshot of Umbraco 8 side by side multilingual editingScreenshot of Umbraco 8 Content AppsScreenshot of Umbraco Cloud project overviewScreenshot of Umbraco Cloud environment overview