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Simply Measured (discontinued) vs. SocialPilot

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Simply Measured (discontinued)

    Score7.2 out of 10
    N/ASimply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.

    $89

    per month per user

    SocialPilot

    Score8.8 out of 10
    N/ASocialPilot, a group.one solution (acquired 2025) offers a centralized platform for managing different social media channels and publishing across the channels simultaneously.

    $30

    per month

    Pricing
    Simply Measured (discontinued)SocialPilot
    Editions & Modules
    Standard
    $89
    per month per user
    Professional
    $149
    per month per user
    Advanced
    $249
    per month per user
    Essentials
    $30.00
    per month 1 user 7 profiles
    Standard
    $50.00
    per month 3 users and 15 profiles
    Premium
    $100.00
    per month 6 users and 25 profiles
    Ultimate
    $200
    per month unlimited users and 50 profiles
    Enterprise
    Contact Sales
    unlimited users and profiles
    Offerings
    Pricing Offerings
    Simply Measured (discontinued)SocialPilot
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsSprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.A discount is offered for annual billing. Additional users cost $5/user and additional profiles cost $4/profile.
    More Pricing Information
    Features
    Simply Measured (discontinued)SocialPilot
    Publishing
    Comparison of Publishing features of Simply Measured (discontinued) and SocialPilot
    Feature
    Simply Measured (discontinued)
    -
    Ratings
    SocialPilot
    8.0
    4 Ratings
    2% below category average
    Content planning and scheduling00 Ratings9.04 Ratings
    Workflow management00 Ratings7.04 Ratings
    Engagement
    Comparison of Engagement features of Simply Measured (discontinued) and SocialPilot
    Feature
    Simply Measured (discontinued)
    -
    Ratings
    SocialPilot
    10.0
    4 Ratings
    21% above category average
    Bulk actions00 Ratings10.04 Ratings
    Marketing
    Comparison of Marketing features of Simply Measured (discontinued) and SocialPilot
    Feature
    Simply Measured (discontinued)
    -
    Ratings
    SocialPilot
    2.0
    4 Ratings
    118% below category average
    Content marketing00 Ratings2.04 Ratings
    Paid media management00 Ratings2.04 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Simply Measured (discontinued) and SocialPilot
    Feature
    Simply Measured (discontinued)
    -
    Ratings
    SocialPilot
    9.0
    4 Ratings
    8% above category average
    Twitter00 Ratings10.04 Ratings
    Facebook00 Ratings10.04 Ratings
    LinkedIn00 Ratings10.04 Ratings
    Instagram00 Ratings6.04 Ratings
    Pinterest00 Ratings9.03 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Simply Measured (discontinued) and SocialPilot
    Feature
    Simply Measured (discontinued)
    -
    Ratings
    SocialPilot
    10.0
    3 Ratings
    26% above category average
    Campaign success analytics00 Ratings10.03 Ratings
    Real-time tracking00 Ratings10.02 Ratings
    Account management
    Comparison of Account management features of Simply Measured (discontinued) and SocialPilot
    Feature
    Simply Measured (discontinued)
    -
    Ratings
    SocialPilot
    7.5
    4 Ratings
    6% below category average
    Role-based user permissions & privileges00 Ratings9.04 Ratings
    Mobile access00 Ratings6.04 Ratings
    Best Alternatives
    Simply Measured (discontinued)SocialPilot
    Small Businesses
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    1-Social
    Score5.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Simply Measured (discontinued)SocialPilot
    Likelihood to Recommend
    7.5
    (13 ratings)
    8.0
    (4 ratings)
    Likelihood to Renew
    9.2
    (7 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    8.0
    (3 ratings)
    Support Rating
    10.0
    (2 ratings)
    10.0
    (2 ratings)
    In-Person Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Simply Measured (discontinued)SocialPilot
    Likelihood to Recommend
    Discontinued Products
    When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
    Incentivized
    Read full review
    group.one
    Content creators who want to be everywhere at once with limited time! Or those who really see the importance in a content calendar (I know for most it's important - for me, not so much)
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
    • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
    • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
    • Key insights generated in the dashboard page help add fast context for performance.
    Incentivized
    Read full review
    group.one
    • Scheduled Posting
    • Multi Platform Posting
    • Analytics and Reporting
    • Multi User Accounts with different user privileges
    Read full review
    Cons
    Discontinued Products
    • While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
    • Not a super user friendly interface. I found it to be a bit clunky and dated looking.
    • While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
    Incentivized
    Read full review
    group.one
    • [I feel] Instagram analytics are lacking
    • The free plan is not complete
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
    Incentivized
    Read full review
    group.one
    No answers on this topic
    Usability
    Discontinued Products
    The interface is very simple and organized around the core elements of the platform : the reports.
    Read full review
    group.one
    Due to the huge advancements in AI now, while I still love SocialPilot and have no intention of leaving, I'm excited and hopeful that SocialPilot is working on more AI integrations to build up this platform as a better, well-rounded tool for creators. For example, Beacons is inspirational regarding the all-in-one tools (not the same, nor a competitor, but worth checking out).
    Incentivized
    Read full review
    Support Rating
    Discontinued Products
    Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
    Incentivized
    Read full review
    group.one
    I've not had to use support
    Read full review
    Implementation Rating
    Discontinued Products
    Very good implementation.
    Read full review
    group.one
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.
    Incentivized
    Read full review
    group.one
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
    • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
    Read full review
    group.one
    • Scheduling and posting in bulk
    • Saves time through content recycling
    • The affordable marketing solutions have promoted the business
    Incentivized
    Read full review
    ScreenShots

    SocialPilot Screenshots

    Screenshot of CalendarScreenshot of AnalyticsScreenshot of DashboardScreenshot of LibrariesScreenshot of Post ComposerScreenshot of Social Inbox