Simply Measured (discontinued) vs. Union Metrics (discontinued)

When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?

Incentivized

It's well suited for monitoring brand mentions and estimating the impact of unfortunate situations on Twitter.

Incentivized

• Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
• Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
• Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
• Key insights generated in the dashboard page help add fast context for performance.

Incentivized

• Quickly build a snapshot report based on keywords or hashtags.
• Ability to consistently monitor brand mentions over time.
• Various output options available including PDF or XLS files.

Incentivized

• While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
• Not a super user friendly interface. I found it to be a bit clunky and dated looking.
• While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.

Incentivized

• Monitoring mentions beyond Twitter.
• Many issues are due to APIs, but in some cases there are restrictions on the number of terms you can track.
• Ability to set standard/saved terms (e.g. brand name) when building new trackers to save time.

Incentivized

For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.

Incentivized

The interface is very simple and organized around the core elements of the platform : the reports.

Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.

Incentivized

Very good implementation.

Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.

Incentivized

Tweetreach is very affordable and quite flexible for what you pay for. We use it regularly as it is able to capture data not available in some of the most expensive tools we have access to.

Incentivized

• Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
• Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?

• Ability to provide quick reports to senior executives in an easy to read format.
• Great way to track who is talking about your brand and their overall influence on Twitter.
• Very affordable product, and useful for any size business.

Incentivized