Skai vs. Vitally

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.

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• Vitally is suitable for any software company that is looking to measure and report and action the health of their customers.
• While you would get less value from the tool if you do not have a team in place to action the insights it generates, I would still recommend that smaller teams look at implementing health scores and setting up automated responses to bad health.

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• Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
• Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
• Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!

• Integrations with other sources
• Dashboards easy to build
• Quick research of info

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• When working with large accounts, such as mine, the tool can be slow. There are a lot of times where the editor tool will freeze, and I'm not sure if I need to reboot or exit the tool. I wish it was a smooth process, much like the AdWords editor tool.
• Kenshoo support can be slow to respond at times. In the ticketing industry, things are very much based on time of day or time of the week. If the product is down or not functioning during an on-sale or a major event, it can be difficult to get tech support on the phone.
• Their reporting really doesn't set them a part from the competition. I've used social tools such as Marin and a few others, and they're all pretty similar as far as reporting. If possible, I think you're better off using Google Analytics for reporting, just so you have a common denominator.

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• NPS measurement is not particularly customizable

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We received great customer service from the Kenshoo Social team, they listen to feedback, and truly work to get things fixed. The tool works well and they are always working on ways to improve it to help improve performance for our clients

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Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo

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Using of this tool I have improved customer satisfaction tracking and reduced churn rates by ensuring tasks are completed within set timeframes. Customer Sentiment analysis is also very important for me as well as the good project tracking and alignment across Product, Engineering, and Sales teams. This leads to more efficient collaboration and project completion.

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Very responsive and bring fast answers for problems

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I think Skai beats the competitors with its advanced bidding management system, this is a unique feature of them that if you implement properly, your accounts will surely benefit from this, especially if you have tons of data that the algo can learn from and optimize accordingly. In terms of reporting, they are the best we've got so far, scheduling options are great.

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• Vitally was much easier to both set up and maintain than ChurnZero. The ongoing cost of keeping Churn Zero set up correctly was ultimately too much and caused us to look at other tools.
• Vitally's user interface is much cleaner and easier to understand. While ChurnZero may have more customizations, we ultimately found we were not using large portions of their app.
• Vitally worked out to be much cheaper for our needs.

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• ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
• Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.

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• Positive Customer Onboarding and Progress Tracking
• Good tracking of customer relationship management
• Customer onboarding, adoption, and satisfaction

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