TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Skyword

    Score10 out of 10
    Enterprise companies (1,001+ employees)
    The Skyword Platform is designed to make it easy to produce, optimize, and promote content at any scale. The platform serves as the technical infrastructure for the content marketing process, providing a space for ideation, editorial and review, publishing, amplification, and measurement. According to the vendor, the platform’s robust marketing calendar, integration with Google Analytics, pitching and RFP capabilities, and customizable workflows, allows marketers to create a sustainable…N/A

    Wyng

    Score8.8 out of 10
    Enterprise companies (1,001+ employees)
    Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or preference center, Wyng experiences are designed to be well-timed and user-friendly while offering genuine value to consumers.N/A
    Pricing
    SkywordWyng
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SkywordWyng
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SkywordWyng
    Content Publishing
    Comparison of Content Publishing features of Skyword and Wyng
    Feature
    Skyword
    8.2
    3 Ratings
    5% above category average
    Wyng
    -
    Ratings
    Content hub8.53 Ratings00 Ratings
    Content distribution8.53 Ratings00 Ratings
    Content promotion7.52 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Skyword and Wyng
    Feature
    Skyword
    8.5
    3 Ratings
    14% above category average
    Wyng
    -
    Ratings
    Closed-loop tracking and reporting8.03 Ratings00 Ratings
    Content performance analytics9.03 Ratings00 Ratings
    Best Alternatives
    SkywordWyng
    Small Businesses
    Contently
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Dynamic Yield
    Score8.9 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Dynamic Yield
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SkywordWyng
    Likelihood to Recommend
    8.7
    (4 ratings)
    9.0
    (8 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.3
    (6 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    SkywordWyng
    Likelihood to Recommend
    Skyword, Inc
    It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
    Incentivized
    Read full review
    Wyng
    They have a variety of offerings so the best approach is to have a clear idea of what type of results you're looking to achieve. They can offer advice on which modules will help you achieve those goals.
    Read full review
    Pros
    Skyword, Inc
    • Creating a lot of content quickly and efficiently
    • Identifying new and important topics and content areas to explore
    • Providing timely and helpful account service
    Incentivized
    Read full review
    Wyng
    • The cost for Offerpop was what drew me in. I got a lot of bang for my buck.
    • Contests were easy to set up.
    • Linking to products from user generated content was a plus.
    Incentivized
    Read full review
    Cons
    Skyword, Inc
    • No current cons or issues with their services and platform.
    Incentivized
    Read full review
    Wyng
    • My role is mostly involved with social media analytics; measuring campaigns. Offerpop could improve in how they track views. I would like to see the number of views and unique views captured each day versus just the total number of views since the start of the campaign.
    • For our Facebook sign up campaigns, I would like to see more reporting on the information captured in the form fields. For example: the total number of entries, unique entries, bounce rate (how many people viewed the form but didn't complete/submit it).
    • In addition, I would like to see reporting on how some of our questions within the lead form were answered. The number of entrants who selected various options from our drop down lists.
    Read full review
    Likelihood to Renew
    Skyword, Inc
    No answers on this topic
    Wyng
    I dont get a lot of great feedback from our social media department. I dont think the issues and concerns where addressed in detail before signing up and before launch
    Read full review
    Support Rating
    Skyword, Inc
    Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
    Incentivized
    Read full review
    Wyng
    No answers on this topic
    Alternatives Considered
    Skyword, Inc
    SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
    Incentivized
    Read full review
    Wyng
    While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined
    Read full review
    Return on Investment
    Skyword, Inc
    • High quality leads that increased our bottom line
    • Increased awareness and engagement with our social and digital activities
    Incentivized
    Read full review
    Wyng
    • We've been able to execute more campaigns internally because of the cost saving.
    • Increased fan acquisition.
    • Engaging experiences for our current customers.
    Read full review
    ScreenShots

    Skyword Screenshots

    Screenshot of Review submitted articles in the queue. Articles can be pushed to the next manager for review, sent back to the content creator, or published directly to client's website.Screenshot of Each article must receive a passing score on the Scorecard before being submitted. The Scorecard can be customized for certain requirements including meeting SEO and other content standards.Screenshot of Search our network of vetted contributors and influencers by location, language, expertise, Klout score, and more.Screenshot of Robust content analytics are available within the Skyword Platform.Screenshot of Streamline your video review process with time-stamped comments.Screenshot of The Skyword Marketing Calendar is built to align your strategy with the rest of marketing, and provide other teams across your organization visibility into your content marketing game plan.

    Wyng Screenshots

    Screenshot of Wyng's interface to build digital experiences that collect customer preferences and other zero-party data.Screenshot of Zero-party data collected to deliver highly-relevant experiences across all channels.Screenshot of The Customer preference center that puts customers in control of their data.