SmarterQueue vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SmarterQueue
Score 8.7 out of 10
N/A
SmarterQueue is an intelligent social media scheduling tool that aims to empower marketers, content creators, and entrepreneurs with the technology and capabilities they need to grow their businesses and careers. The vendor states it: Sparks conversations that fuel growth. Helps users reclaim time and regain freedom while posting more consistently and driving revenue. Is a social media scheduling platform for every use case. Personal Brands…N/A
Tailwind
Score 6.5 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
SmarterQueueTailwind
Editions & Modules
No answers on this topic
Pinterest Plus
$14.99
per month
Instagram Plus
$14.99
per month
Tailwind Create
$119.88
billed annually
SmartLoop
$119.88
billed annually
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
SmarterQueueTailwind
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
SmarterQueueTailwind
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Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
SmarterQueueTailwind
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SmarterQueue
-
Ratings
Tailwind
9.2
4 Ratings
19% above category average
Boolean keyword searches00 Ratings9.52 Ratings
Filtering out noise/spam00 Ratings8.93 Ratings
Sentiment analysis00 Ratings8.94 Ratings
Broad channel coverage00 Ratings9.44 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
SmarterQueue
-
Ratings
Tailwind
8.6
10 Ratings
7% above category average
Content planning and scheduling00 Ratings8.010 Ratings
Audience targeting00 Ratings9.77 Ratings
Content optimization00 Ratings7.110 Ratings
Workflow management00 Ratings9.58 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SmarterQueue
-
Ratings
Tailwind
9.6
8 Ratings
17% above category average
Automated routing and prioritization00 Ratings10.06 Ratings
Customer interaction histories00 Ratings9.43 Ratings
Bulk actions00 Ratings9.56 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SmarterQueue
-
Ratings
Tailwind
9.9
6 Ratings
24% above category average
Lead generation00 Ratings9.76 Ratings
Content marketing00 Ratings9.96 Ratings
Paid media management00 Ratings10.05 Ratings
Campaigns and promotions00 Ratings10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SmarterQueue
-
Ratings
Tailwind
8.5
10 Ratings
1% below category average
Instagram00 Ratings8.06 Ratings
Pinterest00 Ratings9.010 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SmarterQueue
-
Ratings
Tailwind
9.8
8 Ratings
22% above category average
Campaign success analytics00 Ratings10.07 Ratings
Real-time tracking00 Ratings9.87 Ratings
Competitor analysis00 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
SmarterQueue
-
Ratings
Tailwind
7.5
7 Ratings
8% below category average
Role-based user permissions & privileges00 Ratings10.06 Ratings
Mobile access00 Ratings5.17 Ratings
Best Alternatives
SmarterQueueTailwind
Small Businesses
Growave
Growave
Score 9.4 out of 10
Publer
Publer
Score 9.7 out of 10
Medium-sized Companies
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SmarterQueueTailwind
Likelihood to Recommend
8.0
(1 ratings)
1.0
(11 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
SmarterQueueTailwind
Likelihood to Recommend
SmarterQueue
It's a great platform that can easily schedule posts, and create evergreen posting by creating queues with different categories of posts. SmarterQueue allows you to create a range of content categories (tips, updates, quotes, images, videos, promotions, stories, case studies, etc) and choose where to post the various categories of content so you don't blast all your channels with the same content (have content specific channels). The interface is very clean, easy to use, and simple to navigate through, and has an AI assistant to help you create content and content variations. What I like the most creating an evergreen queue to which I can simply keep adding new content to and the posting is taken of.
Read full review
Tailwind
Tailwind is perfect for a small marketing shop where you simply need to be able to queue up Instagram posts. It works for Pinterest as well, but that's not a platform we use very often. It is very helpful to be able to plan out and visualize an entire IG series of posts in advance, and very few other scheduling platforms work with Instagram's API these days. I haven't delved deeply into the analytics tools, but I believe they would be very useful as well for a larger organization.
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Pros
SmarterQueue
  • Queueing of posts to create evergreen content
  • Setting up different categories of posts
  • AI-assisted generating content and content variations
  • Searching competition
  • Post on Google My Business
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Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
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Cons
SmarterQueue
  • AI-content generation can be improved
  • Sometimes slow to load up queue and unresponsive
  • Have more flexible plan to choose exactly the number of channels we want and only pay for what we use
Read full review
Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
Read full review
Usability
SmarterQueue
No answers on this topic
Tailwind
I have found Tailwind to be very helpful in generating our overall social media goals consistently. We are thrilled with the way we are able to easily post and pin as well as look into the insights for more in-depth knowledge. It is an easy-to-use addition to our social media.
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Support Rating
SmarterQueue
No answers on this topic
Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Alternatives Considered
SmarterQueue
SmarterQueue is more comprehensive, has more features for cheaper subscriptions, and more flexible price plans to suit your business needs, whether you want to scale down or scale up. The user-friendly interface enabled a very quick learning curve for myself and for my virtual assistant. Better UI design and layout, clean, simple, intuitive to use and navigate through, and does the job well.
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Tailwind
At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
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Return on Investment
SmarterQueue
  • Save time managing social media channels
  • Everything is accessible in one place
  • It is easy to delegate social media posting and content creation to a virtual assistant
  • Good value for money for a social media management platform
  • Posting on Google My Business
  • Finding content ideas
  • Leverage generative AI with the AI assistant to accelerate content creation
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Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Read full review
ScreenShots

SmarterQueue Screenshots

Screenshot of INteractive calendar view of scheduled social media postsScreenshot of Social media post editor including category, evergreen recycling, post to multiple platforms, and a preview.Screenshot of Content discovery and curation to easily find and share contentScreenshot of View your schedule at a glance and get quick content previewsScreenshot of Get detailed post analytics and actionable insights to replicate successScreenshot of Get detailed post analytics and actionable insights to replicate success