SMTP2GO vs. WhatCounts

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SMTP2GO
Score 9.4 out of 10
Mid-Size Companies (51-1,000 employees)
SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. Connect to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. They offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is fully GDPR…
$10
Monthly or Annual
WhatCounts
Score 9.0 out of 10
N/A
WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
Pricing
SMTP2GOWhatCounts
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SMTP2GOWhatCounts
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing includes support and onboarding.
More Pricing Information
Community Pulse
SMTP2GOWhatCounts
Top Pros
Top Cons
Features
SMTP2GOWhatCounts
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SMTP2GO
-
Ratings
WhatCounts
9.0
2 Ratings
12% above category average
WYSIWYG email editor00 Ratings9.02 Ratings
Dynamic content00 Ratings10.01 Ratings
Ability to test dynamic content00 Ratings9.01 Ratings
Landing pages00 Ratings9.02 Ratings
A/B testing00 Ratings9.02 Ratings
Mobile optimization00 Ratings10.02 Ratings
Email deliverability reporting00 Ratings9.03 Ratings
List management00 Ratings9.02 Ratings
Triggered drip sequences00 Ratings7.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SMTP2GO
-
Ratings
WhatCounts
10.0
2 Ratings
26% above category average
Dashboards00 Ratings10.02 Ratings
Standard reports00 Ratings10.02 Ratings
Custom reports00 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
SMTP2GO
-
Ratings
WhatCounts
8.8
1 Ratings
7% above category average
URL Validation00 Ratings9.01 Ratings
Link Tracking00 Ratings9.01 Ratings
Image Validation00 Ratings8.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings9.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings7.01 Ratings
Email Previews00 Ratings8.01 Ratings
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SMTP2GOWhatCounts
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User Ratings
SMTP2GOWhatCounts
Likelihood to Recommend
9.0
(91 ratings)
9.0
(2 ratings)
Likelihood to Renew
9.1
(3 ratings)
-
(0 ratings)
Usability
8.2
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(4 ratings)
10.0
(2 ratings)
User Testimonials
SMTP2GOWhatCounts
Likelihood to Recommend
SMTP2GO
It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
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Whatcounts
How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
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Pros
SMTP2GO
  • adding senders or domains to improve email deliverability
  • you don't have to deal with RBL to white list an IP address previously used for spaming
  • Control panel gives you enough flexibility without a cluttered UI
  • Everything you need is well documented
  • The API is easy to use offers you the ability to integrate SMTP2Go with virtually anything
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Whatcounts
  • Email marketing with customized templates
  • Sending Catchy SMS to the existing customer base
  • Integrating with company's CRM to manage data
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Cons
SMTP2GO
  • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
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Whatcounts
  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
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Likelihood to Renew
SMTP2GO
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
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Whatcounts
No answers on this topic
Usability
SMTP2GO
While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
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Whatcounts
No answers on this topic
Support Rating
SMTP2GO
When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
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Whatcounts
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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Alternatives Considered
SMTP2GO
It has been so long since I did my comparison with other products that no comparison would be valid today. It has worked so well at a price point that is so acceptable that I don't feel an urge to do the evaluation again.
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Whatcounts
Whatscount have always provided data to evaluate about the campaigns and its responses. More customization are present to add create campaigns that resonates customer needs. The reports provided us insights about the effectiveness of our promotional campaigns and decide the areas to improve customer attraction.
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Return on Investment
SMTP2GO
  • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
  • More cost efficient than paying for several different email accounts.
  • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
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Whatcounts
  • Customer reach was increased and that generated more responses
  • The ratio of Emails opened and sign-ups through hyperlink on Email gave us an idea about the effectiveness of the campaigns
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ScreenShots

SMTP2GO Screenshots

Screenshot of Get a quick snapshot of the account activity as soon as you log in!Screenshot of The Activity feed shows you the most recent delivery events for you email and provides extra detail when needed.Screenshot of Subaccounts are available on any paid plan and are a great way to resell the SMTP2GO product to your own clients and customers.