SOCi vs. Twitter Ads

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SOCi
Score 8.5 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Twitter Ads
Score 7.6 out of 10
N/A
Twitter Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A
Pricing
SOCiTwitter Ads
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SOCiTwitter Ads
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Best Alternatives
SOCiTwitter Ads
Small Businesses
Google Business Profile
Google Business Profile
Score 9.3 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Medium-sized Companies
Google Business Profile
Google Business Profile
Score 9.3 out of 10
WordStream Advisor
WordStream Advisor
Score 7.0 out of 10
Enterprises

No answers on this topic

Sprinklr Marketing
Sprinklr Marketing
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SOCiTwitter Ads
Likelihood to Recommend
8.4
(8 ratings)
7.3
(36 ratings)
Likelihood to Renew
-
(0 ratings)
6.0
(1 ratings)
Usability
8.2
(5 ratings)
6.0
(1 ratings)
Support Rating
10.0
(4 ratings)
-
(0 ratings)
User Testimonials
SOCiTwitter Ads
Likelihood to Recommend
SOCi, Inc
SOCi is a fantastic tool for a franchise business because it provides the ability to post in bulk while also posting localized content. So, you can share the same basic content across all of your locations, but SOCi's tagging system inserts a location's phone number or website for each individual location. This helps create a localized feel and personalized touch -- but you only schedule one post, making it easy and efficient to localize content in mass posting. This principle applies to paid ads as well. Because of these features, SOCi may not be the best platform for companies with just one location
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Twitter
I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
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Pros
SOCi, Inc
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
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Twitter
  • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
  • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
  • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
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Cons
SOCi, Inc
  • Their analytics are sub-par to other tools that I use.
  • Their website can be a little clunky until you learn to navigate it.
  • It takes a long time to be fully on-boarded and running on the platform with all information syncing together.
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Twitter
  • Limitation of characters to only 140.
  • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
  • Not as many users as Facebook.
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Likelihood to Renew
SOCi, Inc
No answers on this topic
Twitter
Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
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Usability
SOCi, Inc
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
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Twitter
The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side.
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Support Rating
SOCi, Inc
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
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Twitter
No answers on this topic
Alternatives Considered
SOCi, Inc
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
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Twitter
Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
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Return on Investment
SOCi, Inc
  • Brandify allows us to analyze the reputation of the business and how happy our customers are with us.
  • It is a affordable local marketing software.
  • It has reliable and efficient support.
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Twitter
  • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
  • Another positive impact is that due to having more followers, we now have more visits to our site.
  • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
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ScreenShots