Spotify for Podcasters, formerly Anchor, is a podcasting platform, enabling the user to create, distribute, and monetize a podcast. It is available via a free plan. It features built-in uploading, recording, and editing tools so the can easily create and publish episodes.
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Wistia
Score 9.7 out of 10
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Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.
Anchor is a great podcast app for folks just starting out with podcasting or who want some of the technical things to be streamlined and simplified. With the built-in audience of Spotify subscribers, it's also easy to get started with a listening audience. There are easy ways to connect to other Podcast platforms and easy ways to integrate ads if that's something you want to do as a podcaster.
For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
Monetization features are currently present in only a limited number of countries, I look forward to the various monetization features like pre-roll and mid-roll ads to be made available soon in my country India.
Add more platforms to its distribution services such as Amazon Music and similar ones so that we would not be required to submit the RSS Feed to platforms manually.
Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
It's intuitive from the moment you log in until you publish. The only reason I'm not giving it a 10 is because some sections aren't translated into Spanish, and while it's not a problem for me, it's something that could be improved. Furthermore, the design is very clean and doesn't feel overwhelming with options. Everything is where it should be, and the process for publishing episodes is clear. Es intuitivo desde el momento que entras hasta que publicas. Si no le pongo un 10 es porque hay ciertas secciones que no aparecen traducidas al español, y aunque no me supone un problema, es algo mejorable. Además, el diseño es muy limpio y no da sensación de "saturación" de opciones. Todo está donde debe estar y el proceso para publicar los episodios es claro.
Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
Anchor is less expensive and, in my opinion, much easier to use than SoundCloud for podcasting. Anchor makes syndication easy, and their recording and editing interfaces are clean and intuitive. SoundCloud seemed somewhat cumbersome to use, and I didn't care for its UI. Honestly, they seem better suited for other use cases.
Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
Doubled lead capture from lead magnet on website from one year to the next.
Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
