Wistia is a highly customizable video player that allows us to create videos that match our branding and voice
April 14, 2022

Wistia is a highly customizable video player that allows us to create videos that match our branding and voice

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wistia

We use Wistia as a customized hosting platform for all any videos we host on our marketing website, including testimonials, help/training videos, course videos, and conference talk recordings. It helps us create a unique video appearance and experience compared to common, free hosting platforms like Youtube or Vimeo, making our videos stand out.
  • Wistia enables a lot of customization in the video player, making it personalized to your business.
  • The user experience is pretty intuitive and easy to use without too much training.
  • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
  • It would be nice to have a video player template that you could automatically apply to all the videos you upload. This would save us time when uploading and preparing new videos in Wistia.
  • Customization of the player
  • Embedding videos anywhere on our websites
  • Calculating ROI for Wistia is difficult. However, it does create a more customized, professional feel for clients and prospects when they visit our website, which is valuable to us.
We've used Youtube in the past, and still use it to host some videos today, but we didn't like how mainstream it feels when you embed it on a website. For one thing, you can't customize the appearance so it feels out of place with our branding and color scheme on our website and it feels "cheaper". However, we do host some video content on Youtube to gain more exposure to our audience if they're on there.

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If your business has the resources to put towards creating videos that are more customized to your branding, Wistia is a good choice. I would say Wistia is best suited for companies that need to stand out more from their competition. For these companies, hosting all your videos on Youtube looks a little less "put together" if you embed those videos on your website. But if your business is young, is a boutique, or won't really benefit from personalized branding, Youtube is more than sufficient.