Wistia is the best video hosting service for businesses that want to prioritize lead automation followup and accessibility for viewers
June 26, 2023

Wistia is the best video hosting service for businesses that want to prioritize lead automation followup and accessibility for viewers

Joshua Rodriguez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wistia

We use Wistia to host all of our video content. Whether it's our product overview videos, webinar recordings, tutorial videos for our support site or tips and tricks for educators, Wistia gives us the ability to easily add, adjust and track analytics for videos to see how they are performing. Plus, Wistia integrates into our CRM system (HubSpot) to allow us to build follow up emails and outreach plans around user activity like watch times on specific videos, clicks and engagements. With other added features like chapters and transcripts, we can really use the power of Wistia to make our videos as accessible as possible to anyone who is viewing it.
  • Wistia provides easy to understand analytics to see how videos are performing and where people are most engaged throughout
  • Wistia allows us to make videos more accessible for viewers with captions, chapters and color branding to meet web standards codes
  • Wistia now has the ability for us to host our webinars and livestreams all in a single platform
  • Wistia still has some work to do on exporting data based on video groupings and time frames but they are improving that over time
  • Accessibility features
  • Integration into CRM
  • Data and analytics review
  • Wistia has has a positive impact on our engagement from customers and leads because of the extra tools it offers compared to free services like YouTube
Wistia is in the process of making their livestreaming way better than the free alternative like YouTube and a well known competitor like gotomeeting. It's easy to add in cohosts, interact with chat members, add in polls and other features which can be a bit clunky on gotomeeting.

Do you think Wistia delivers good value for the price?

Yes

Are you happy with Wistia's feature set?

Yes

Did Wistia live up to sales and marketing promises?

Yes

Did implementation of Wistia go as expected?

Yes

Would you buy Wistia again?

Yes

For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.