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Standalone or Integrated Video Hosting - Wistia is top of the MarTech Stack
February 20, 2019

Standalone or Integrated Video Hosting - Wistia is top of the MarTech Stack

T. Blane McMichen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wistia

Video content is very compelling. As a marketing service consultant, I have used Wistia to showcase design examples to help prospects understand my innovative approach to solution design. In one example I use a versatile Marketo template that I created to solve some of the typical problems encountered with guided templates. The demo shows how the solution will meet their business need. At the end, I offer them the opportunity to register for a free template download, which is the conversion call to action.
  • First, their platform is super easy and intuitive to use. There are lots of customization options, which are not difficult to learn and use.
  • Their player is mobile responsive, so all I need to do is use the embed code on my site or landing page. Their player adapts to the viewport size.
  • They have very good statistical information that helps you to see where people drop off. This insight helps evaluate content or length of video.
  • Their turnstile feature allows you to put registration directly in your video, and can be used for gated content. (Register to see the rest of this video.) Also the turnstile registration date can be integrated with your marketing automation platform.
  • Their pricing structure limits the number of videos to host. It would be nice if they had a two-tiered structure for low cost hosting of older/archive content that is accessed very infrequently, and their usual pricing for current/active content.
  • Wistia provides the opportunity to use video content. Whether or not it delivers an ROI for you depends on the content you create.
  • The stats are useful to determine the level of engagement with your content. For example, the stats showed me that 50% of viewers dropped off in the first 10 seconds of video. This showed me that I need to engage customers much sooner in the content.
I found that Wistia is much easier to use and the integration with Marketo is a standard product offering. Kaltura only offered a software development kit (SDK) and required that I write my own software integration.
I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
I just love the interface and the way things are organized. You can find all of the various controls and have the ability to enable/disable each. You can also get to help quickly from any screen. The screens are not cluttered and have a good use of whitepace, without the need to page through controls or reload the screen.
The integration was as simple as linking my two accounts. It is a 3-step process. More details are available here ... https://launchpoint.marketo.com/wistia/wistia-for-marketo
Wistia is a great video hosting technology and it is well suited to marketing campaigns. Since the videos are served out of your account and are not monetized (like YouTube) you do not need to worry about your content being interrupted by a video ad. (Not very good if you are trying to deliver a message of your own. Also, commenting is easily disabled, which is important for some regulated industries, such as healthcare.