Likelihood to Recommend Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.
Read full review Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
Read full review Pros Product Insight — Being able to add in our products so we can have positive and negative insights. Community Insights — We were able to watch out community and see what they were talking about. Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet. Read full review Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit. There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day. Read full review Cons Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated. Read full review Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull. Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side. Read full review Likelihood to Renew Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
Read full review Usability Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.
Read full review Support Rating We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.
Read full review Alternatives Considered They are not included in all the things. It is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use—from bullion coding/keyword building to analytics dashboarding
Read full review I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
Read full review Return on Investment It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it. Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done. User friendly UI has made it easy to operate and increase productivity. Read full review We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion. Read full review ScreenShots