SpyFu vs. WAVE Web Accessibility Evaluation Tool

If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.

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This is pretty middle of the road. It does a good job of picking out some of the low-hanging fruit, but it's not going properly evaluate semantic structure and will pop several false positives. Additionally, the tools are incomplete. For instance, the contrast editor will allow you to test your colors with sliders so you can get the closest color that passes; however, that isn't how color palettes work, you generally don't get to change a companies palette without a lot of pain; furthermore, there is no ability to adjust the font-size and both font-size AND color are used to determine contrast requirements. Oh, and they use points VS pixels...nobody is using points on the web even if the ADA uses them in their fairly dated guidelines. Text from the actual contrast editor "Text is present that has a contrast ratio less than 4.5:1, or large text (larger than 18 point or 14 point bold) has a contrast ratio less than 3:1.". 14pt = 18.66 pixels, so I can see their logic even if I don't agree with it

• Keeping a tab on competitors organic and inorganic activities
• Helps identify where the competitor is getting the backlinks from.
• Identify competitors top content and the keywords that's bringing them traffic
• Get proper information of their current and past ADS run on Google.

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• Provides report of errors for you
• Explains what needs to be fixed so you know why
• Shows the errors next to each item on your website so you can see which one they mean

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• As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
• When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Sometimes the automated functions miss things or are mis-triggered
• I would like it to link out to more in-depth reading on issues and resolving them
• I would love it if it generated a PDF report to send people.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.

SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

For this, I'm speaking specifically to the Siteimprove browser plugin. The Siteimprove plugin: Allows to filter on guideline level Catches a few more errors than WAVE Web Accessibility Evaluation Tool, but comes pretty close But, both do a great job in all other aspects WebAIM shines in its simplicity of overlaying of errors and warnings on the page. I think its real benefit is a lower learning curve on understanding how to use the tool

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Helping us track our ranking.
• It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
• You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• It has led us to be more inclusive and accessible in our website
• We have more website visitors
• We have had positive comments about our website in terms of being accessible

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info