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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Squiz Digital Experience Platform

    Score5.2 out of 10
    N/ASquiz Digital Experience Platform (DXP) is a platform for creating websites, personalized journeys, and optimized experiences. Its marketing tools support content management and on-site conversational search, personalization, forms, and integrations to build and optimize intelligent sites.N/A

    Webflow

    Score8.5 out of 10
    N/AWebflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

    $18

    per month

    Pricing
    Squiz Digital Experience PlatformWebflow
    Editions & Modules
    No answers on this topic
    Basic
    $18
    per month
    CMS
    $29
    per month
    Ecommerce - Standard
    $42
    per month
    Business
    $49
    per month
    Ecommerce - Plus
    $84
    per month
    Ecommerce - Advanced
    $235
    per month
    Offerings
    Pricing Offerings
    Squiz Digital Experience PlatformWebflow
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Up to a 22% discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Squiz Digital Experience PlatformWebflow
    Considered Both Products
    Squiz
    No answer on this topic
    Webflow
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    86%
    Would buy again
    19 Answers
    Delivers good value for the price
    No answers on this topic
    90%
    Delivers good value for the price
    19 Answers
    Happy with the feature set
    No answers on this topic
    86%
    Happy with the feature set
    19 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    84%
    Lived up to sales and marketing promises
    16 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    18 Answers
    Features
    Squiz Digital Experience PlatformWebflow
    Security
    Comparison of Security features of Squiz Digital Experience Platform and Webflow
    Feature
    Squiz Digital Experience Platform
    -
    Ratings
    Webflow
    7.8
    16 Ratings
    6% below category average
    Role-based user permissions00 Ratings7.816 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Squiz Digital Experience Platform and Webflow
    Feature
    Squiz Digital Experience Platform
    -
    Ratings
    Webflow
    8.3
    13 Ratings
    6% above category average
    API00 Ratings8.213 Ratings
    Internationalization / multi-language00 Ratings8.311 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Squiz Digital Experience Platform and Webflow
    Feature
    Squiz Digital Experience Platform
    -
    Ratings
    Webflow
    8.1
    19 Ratings
    3% above category average
    WYSIWYG editor00 Ratings8.019 Ratings
    Code quality / cleanliness00 Ratings8.418 Ratings
    Admin section00 Ratings6.619 Ratings
    Page templates00 Ratings8.118 Ratings
    Library of website themes00 Ratings8.315 Ratings
    Mobile optimization / responsive design00 Ratings9.519 Ratings
    Publishing workflow00 Ratings8.518 Ratings
    Form generator00 Ratings7.115 Ratings
    Web Content Management
    Comparison of Web Content Management features of Squiz Digital Experience Platform and Webflow
    Feature
    Squiz Digital Experience Platform
    -
    Ratings
    Webflow
    7.4
    19 Ratings
    2% below category average
    Content taxonomy00 Ratings6.914 Ratings
    SEO support00 Ratings8.416 Ratings
    Bulk management00 Ratings6.416 Ratings
    Availability / breadth of extensions00 Ratings7.417 Ratings
    Community / comment management00 Ratings7.713 Ratings
    Best Alternatives
    Squiz Digital Experience PlatformWebflow
    Small Businesses
    Yext
    Score6.6 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Sitecore Digital Experience Platform
    Score8.9 out of 10
    Square Online
    Score7.8 out of 10
    Enterprises
    Progress Sitefinity
    Score7.9 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Squiz Digital Experience PlatformWebflow
    Likelihood to Recommend
    7.0
    (1 ratings)
    8.6
    (22 ratings)
    Likelihood to Renew
    7.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.5
    (14 ratings)
    Availability
    -
    (0 ratings)
    1.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    1.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.5
    (3 ratings)
    Product Scalability
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    Squiz Digital Experience PlatformWebflow
    Likelihood to Recommend
    Squiz
    Working with a large amount of web content where there is a need to focus on related content.
    Read full review
    Webflow
    Since the purpose in my case is to build a small professional looking site to present project outcomes and other research, I can create custom fields and design experimentations. Webflow builds sites that are super professional, with many amazing templates that don't look cheap. Additionally, I can test responsive layouts. Apart from this, I used 1-2 static pages to illustrate key findings for example what a multilingual site could look like with screenshots without needing CMS in free version, which are all the valuable skills to acquire. Compared to WordPress, Webflow is expensive with limited free features, although it has really cool additional features that will make the site I build stand out.
    Incentivized
    Read full review
    Pros
    Squiz
    • Speed and efficiency
    • Roles and content control
    • Related content
    Read full review
    Webflow
    • Saves time- because I don't have to do double entry of content.
    • It saves money. I like that it is an all-in-one system, so I don't have to host elsewhere.
    • Flexibility - Webflow provides me with a lot of flexibility in my webpage design, allowing me to adjust pages as needed, depending on the content types.
    Incentivized
    Read full review
    Cons
    Squiz
    • User Interface was good but heavy, with Java powering the backbone I recall finding this somewhat troublesome at the time.
    Read full review
    Webflow
    • Brand recognition is still behind WordPress, which can make it a challenging sell for clients looking to play it safe in their CMS decision.
    • The CMS is ideal for smaller datasets, but higher content sites introduce some minor challenges.
    • Alignment between designers and developers is key prior to implementation. The flexibility of the platform requires careful planning to avoid over-engineering.
    Incentivized
    Read full review
    Likelihood to Renew
    Squiz
    I don't work with Squiz any more so it's difficult to say, that said, the site is still running on the same CMS so obviously it's still considered a great platform
    Read full review
    Webflow
    It's the perfect balance of GUI and code control
    Incentivized
    Read full review
    Usability
    Squiz
    No answers on this topic
    Webflow
    Webflow is very easy for a beginner to get started with and achieve good results, but to achieve an expert level of understanding requires experience and some web development knowledge. HTML5, CSS3 and JavaScript knowledge aren't required to use Webflow, but an expert will know BEM class naming patterns, be able to create reusable elements and design systems, and add 3rd party integrations that require custom code.
    Incentivized
    Read full review
    Reliability and Availability
    Squiz
    No answers on this topic
    Webflow
    In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
    Read full review
    Performance
    Squiz
    No answers on this topic
    Webflow
    In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
    Read full review
    Support Rating
    Squiz
    No answers on this topic
    Webflow
    I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
    Incentivized
    Read full review
    Alternatives Considered
    Squiz
    Easier to work with
    Read full review
    Webflow
    A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
    Incentivized
    Read full review
    Scalability
    Squiz
    No answers on this topic
    Webflow
    I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
    Read full review
    Return on Investment
    Squiz
    • Having a single powerful CMS platform that would integrate a number of organisations that had recently merged - Squiz was a big part of bringing our web architecture together gracefully.
    • Increased employee efficiency
    Read full review
    Webflow
    • Webflow vast marketing makes it easy for me to sell the product
    • Webflow has been growing so much in recent year that more and more clients ask for it, and the demand is only increasing.
    • Big companies understand the power of Webflow and big companies tend to have a large budget for their web projects.
    Incentivized
    Read full review
    ScreenShots

    Squiz Digital Experience Platform Screenshots

    Screenshot of Squiz DXP’s Visual Page Builder. Non-technical users can use pre-built components to spin up a page in minutes. Edit visually on the page and generate variants for A/B testing.Screenshot of The Personalization capability in Squiz’s Visual Page Builder. Maximize user engagement by delivering tailored content to different segments of your audience.Screenshot of A library of pre-built components to implement design systems and reuse content across sites.Screenshot of The content auditing tools that help you assess and prepare your content for AI-readiness.Screenshot of An example of a Conversational Search experience - a capability of Squiz Funnelback Search.Screenshot of Squiz DXP’s drag-and-drop form builder.