Webflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Webflow
Score 8.3 out of 10
N/A
Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.
$18
per month
Pricing
Webflow
Editions & Modules
Basic
$18
per month
CMS
$29
per month
Ecommerce - Standard
$42
per month
Business
$49
per month
Ecommerce - Plus
$84
per month
Ecommerce - Advanced
$235
per month
Offerings
Pricing Offerings
Webflow
Free Trial
No
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional DetailsUp to a 30% discount available for annual pricing.
More Pricing Information
Community Pulse
Webflow
Considered Both Products
Webflow
Chose Webflow
In my opinion, Webflow has the worst CMS I have used. All the other tools make it much easier to write, format, publish and organize content. There's a lot more flexibility and they have better UX. I would not choose Webflow if given the choice, I would only use it if the …
Chose Webflow
The UI and UX is definitely better. The flexibility on the design is also better. Webflow is more powerful than these tools.
Chose Webflow
It does not compare at all to Wix, in my opinion, it is an insult to them even comparing them side by side. No doubt Wix is 100 times better than Webflow. Wix has features that Webflow lacks and has extra help when needed. In my opinion, Wix customer service is astonishing …
Chose Webflow
A lot more design control and easier to create a custom site, and then also to scale that site going forward. There's a lot about WordPress I miss, though, when it comes to managing a blog—user permissions, SEO control, edit HTML version of posts.
Chose Webflow
We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
Chose Webflow
The code quality and speed can't even be compared to Elementor; Webflow is simply a much better tool. Instapage has a cool feature for dynamic landing pages, which changes according to Google Ads Keyword, which I miss; however, amazing webflow community members recreated that …
Chose Webflow
I would not say it has substitutes for all features of the other platforms, but overall it is better to use and implement. I would like to see Wix's user management, Shopify and WooCommerce's shop features, and WordPress' ability to host big enterprise blog management. The …
Chose Webflow
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for …
Chose Webflow
Webflow falls somewhere in between WordPress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using WordPress as that is often a client's desire for …
Top Pros
Top Cons
Features
Webflow
Security
Comparison of Security features of Product A and Product B
Webflow
7.1
7 Ratings
13% below category average
Role-based user permissions7.17 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Webflow
7.0
4 Ratings
9% below category average
API7.04 Ratings
Internationalization / multi-language7.03 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Webflow
9.2
9 Ratings
17% above category average
WYSIWYG editor10.09 Ratings
Code quality / cleanliness10.08 Ratings
Admin section10.09 Ratings
Page templates10.08 Ratings
Library of website themes10.06 Ratings
Mobile optimization / responsive design10.09 Ratings
Publishing workflow9.09 Ratings
Form generator5.06 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Webflow
7.9
9 Ratings
7% above category average
Content taxonomy8.65 Ratings
SEO support9.86 Ratings
Bulk management7.17 Ratings
Availability / breadth of extensions8.08 Ratings
Community / comment management6.05 Ratings
Best Alternatives
Webflow
Small Businesses
Divi
Divi
Score 10.0 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
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User Ratings
Webflow
Likelihood to Recommend
6.4
(12 ratings)
Usability
9.0
(4 ratings)
Availability
1.0
(1 ratings)
Performance
1.0
(1 ratings)
Support Rating
6.5
(3 ratings)
Product Scalability
1.0
(1 ratings)
User Testimonials
Webflow
Likelihood to Recommend
Webflow
Webflow is great for designing pages and creating a really nice looking website, without needing to be a pro designer. However, trying to scale a company blog for SEO leaves a lot of room for desire. There are various SEO-related shortcomings (like how canonical tags are added to pages) and I also need to add a lot of custom code elements to blog posts to get the desired control. This means adding new posts and getting them looking the way we want takes way more time than it should do. Also doesn't support next-gen images, which is impacting our page speed scores and leaving us behind when it comes to Core Web Vitals update. Finally, the fact that only one person can enter the designer at one time is really annoying. I get that the Editor should be the solution to this, but it's so so so slow and jumpy that this is essentially unusable.
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Pros
Webflow
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
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Cons
Webflow
  • The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
  • In my opinion, it's incredibly difficult to create tables in an article
  • You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
  • Website designs are not responsive we need to keep designing a separate mobile version
  • In my opinion, Formatting content in articles is annoying compared to other CMSs like Wordpress, Shopify, Wix, Blogger, etc. Worst experience I've had.
  • Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
  • Content editors need to keep logging in every time they add content
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Usability
Webflow
Simple, intuitive interface that is continually improving. The tools and styling of the panels are well-designed, and you quickly get used to the components, variables, styles, assets, etc. There is lots of support for training, and plenty of resources and templates are available. Being able to use this through the browser is great, and this enables straightforward collaboration with colleagues, even more so when they are working remotely.
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Reliability and Availability
Webflow
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
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Performance
Webflow
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.
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Support Rating
Webflow
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
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Alternatives Considered
Webflow
We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
Read full review
Scalability
Webflow
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
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Return on Investment
Webflow
  • Dramatically improves the speed of developing landing pages
  • Super intuitive even for less tech savvy users, which allows them to customize the needed blocks without requiring dev support
  • Saves $80 per month compared to Unbounce or InstaPages, while having almost 99% of the important features
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ScreenShots