Webflow is a cheap web prototyping platform for creatives, novices, and pros.
January 29, 2021

Webflow is a cheap web prototyping platform for creatives, novices, and pros.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Website - Basic

Overall Satisfaction with Webflow

Webflow is used by our new business and accounts team in conjunction with creative for prototyping new client projects, augmenting client-provided wireframes, and pitching new business concepts. It allows our relatively small team to put together presentation-worthy concepts fairly quickly and allows re-use of templates with easy modifications.


  • Fast layout design
  • Feature-rich prototyping
  • Low barrier to entry (don't have to have extension web experience)


  • Pricing scale puts the highest demand features in the highest tier
  • More baked-in templating would be great
  • We have pitched and been awarded several projects based on fast prototyping
  • Code export is available on the Lite platform
  • We discontinued the Pro platform because it wasn't impacting our success
Webflow falls somewhere in between WordPress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using WordPress as that is often a client's desire for pricing/stability and name recognition.

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It is extremely easy to use, especially with available templates and guides. It is used primarily by accounts and creative rather than dev. It is also easy to import/export projects or duplicate them for re-use and modification for another client. While it is rarely the end platform for a deliverable, it is often instrumental in pitching.
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
  • Excellent at building web interfaces, rich graphics, etc. relatively quickly.
  • Layouts are mobile adaptable with ease.
  • Lite version is not suitable for prototyping mobile app environments or complex dev tasks.

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