TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Dovetail

    Score8.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.

    $0

    for a single individual, channel, and research project

    Survicate

    Score8.5 out of 10
    N/ASurvicate is survey software for getting continuous customer insights at scale. It can be used to measure customer satisfaction (CSAT), track an organization's Net Promoter Score (NPS), get website feedback, or test product-market fit. Survicate supports any use case related to collecting and managing customer feedback. Survicate can be used to: • Create customized surveys and start getting customer feedback within minutes • Run surveys where they are needed: via email…

    $99

    per month 500 responses per month

    Pricing
    DovetailSurvicate
    Editions & Modules
    Free
    $0
    for a single individual, channel, and research project
    Professional
    $15
    per month
    Enterprise
    Contact Sales
    per year
    Good
    $99
    per month 500 responses per month
    Better
    $149
    per month 1000 responses per month
    Best
    $249
    per month 2500 responses per month
    Better Than The Rest
    $269
    per month
    Better Than The Rest
    $299
    per month Custom pool of yearly responses
    Offerings
    Pricing Offerings
    DovetailSurvicate
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsDiscount available for annual billing on the Professional plan.Additional fees apply for additional users and domains. The price of the Scale plan is negotiated individually and depends on the number of monthly responses needed and possible custom needs, including integrations.
    More Pricing Information
    Community Pulse
    DovetailSurvicate
    Considered Both Products
    Dovetail
    Chose Dovetail
    Marvin's approach to AI has always been a core part of their platform, and so the integration of AI features (and the focus on building an AI product that works effectively for the kind of research we are doing) has always been at the forefront of their thinking and design. …
    Incentivized
    Survicate
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    45 Answers
    No answers on this topic
    Delivers good value for the price
    89%
    Delivers good value for the price
    33 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    45 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    92%
    Lived up to sales and marketing promises
    22 Answers
    No answers on this topic
    Implementation went as expected
    91%
    Implementation went as expected
    32 Answers
    No answers on this topic
    Features
    DovetailSurvicate
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Dovetail and Survicate
    Feature
    Dovetail
    -
    Ratings
    Survicate
    9.7
    5 Ratings
    19% above category average
    Survey templates00 Ratings9.83 Ratings
    Themes00 Ratings9.55 Ratings
    Custom logo/branding00 Ratings9.83 Ratings
    Survey Content
    Comparison of Survey Content features of Dovetail and Survicate
    Feature
    Dovetail
    -
    Ratings
    Survicate
    9.1
    4 Ratings
    7% above category average
    Changes to live survey00 Ratings9.93 Ratings
    Question design help00 Ratings8.93 Ratings
    Multiple question types00 Ratings8.54 Ratings
    Survey Logic
    Comparison of Survey Logic features of Dovetail and Survicate
    Feature
    Dovetail
    -
    Ratings
    Survicate
    9.5
    5 Ratings
    13% above category average
    Survey logic flexibility00 Ratings9.55 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Dovetail and Survicate
    Feature
    Dovetail
    -
    Ratings
    Survicate
    8.0
    5 Ratings
    1% below category average
    Response tracking00 Ratings5.01 Ratings
    Data export00 Ratings9.65 Ratings
    Standard reports00 Ratings8.65 Ratings
    Analytics00 Ratings8.94 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Dovetail and Survicate
    Feature
    Dovetail
    -
    Ratings
    Survicate
    8.5
    3 Ratings
    2% below category average
    Access controls00 Ratings8.03 Ratings
    Compliance00 Ratings9.01 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Dovetail and Survicate
    Feature
    Dovetail
    -
    Ratings
    Survicate
    9.3
    4 Ratings
    14% above category average
    Respondent restrictions00 Ratings9.34 Ratings
    Best Alternatives
    DovetailSurvicate
    Small Businesses
    No answers on this topic
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Optimal
    Score8.5 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Optimal
    Score8.5 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    DovetailSurvicate
    Likelihood to Recommend
    8.4
    (50 ratings)
    8.9
    (6 ratings)
    Likelihood to Renew
    8.1
    (4 ratings)
    10.0
    (2 ratings)
    Usability
    6.7
    (49 ratings)
    9.8
    (2 ratings)
    Availability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.1
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    6.9
    (2 ratings)
    9.6
    (2 ratings)
    Online Training
    8.2
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    Configurability
    5.6
    (2 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.6
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    6.9
    (2 ratings)
    -
    (0 ratings)
    Professional Services
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    5.2
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    DovetailSurvicate
    Likelihood to Recommend
    Dovetail
    Well suited for: A product team with one FT person dedicated to research and operations to ensure the DT stays up to date, since its automated connectors are not that robust for lower plans. Eg., Salesforce doesn't work great without an enterprise plan, and you have to use outside automated workflows to feed in data from other sources of user feedback (e.g., Google Docs, Sheets). An enterprise team with more engineering time to dedicate to customizing their user research workflows.
    Incentivized
    Read full review
    Survicate
    Survicate is well suited for very basic intercept polls and is less suited for more complex surveying tasks (e.g., anything more than basic skip-logic or surveying niche cohorts) and longitudinal surveying (e.g., comparing responses from the same or similar cohorts year over year).
    Incentivized
    Read full review
    Pros
    Dovetail
    • I really like the User Interface, how easy it is to have all your research data in one project and how visual it is to understand where are things. It does have a good User Experience.
    • I like how nice and easy it is to create categories or use the ones auto generated as a starting point. It is very easy to create a color coded set of categories that help make sense of the data.
    • I like how easy it is to see the video snippet of a specific highlight.
    Incentivized
    Read full review
    Survicate
    • IMO, the strengths of feedback lite is what it is called for - 'lite"... it is basic, simple, and easy to set up and use.
    • Especially should be mention that it is easy to set up, and you can have it working in less than a few hours.
    • Reliable - I don't remember even one "problem" or an issue we experienced with it.
    Incentivized
    Read full review
    Cons
    Dovetail
    • As mentioned up top, the contextual errors that occur in AI analysis.
    • Your IA and discovery routes were better before; this overhaul was unnecessarily complex and frustrating to navigate.
    • I find assigning names clunky. Batch uploading data, or even agentic API plugins for drive or user testing, would make this more seamless.
    Incentivized
    Read full review
    Survicate
    • In my opinion, inconsistent and visually unappealing survey visuals (e.g., NPS and cSAT questions look completely different from each other, creating a disjointed visual experience)
    • Poor customer service (in my experience, issue resolution can take weeks)
    • Lack of clarity around API & other technical capabilities requiring engineering assistance
    • Very limited maximum response limit per month
    Incentivized
    Read full review
    Likelihood to Renew
    Dovetail
    Because we are really happy with the tool and it’s capabilities at the moment. The price increase is the main issue we can have but the features are getting better and better. It really saves a lot of time for our team and allow us to collaborate more efficiently with certain stakeholders that often did not réalise how much research we conduct. Now they can just have a look to it by themself!
    Incentivized
    Read full review
    Survicate
    We use Survicate for now, over 7 years, and the tool is being constantly improved. New features and products has been introduced over the years. The team listens to our feedback we sometimes share, and improve the product based on that. We really appreciate being supported by the Customer Success, all the insights and help we got from them. And even though they introduced many new features over the years, the tool still remained super easy to use, even from new employees that join our team
    Read full review
    Usability
    Dovetail
    it is relatively intuitive but it does take some practice to get used to the platform and understand the capabilities and limitations. There are also times that we have run into issues where the people we are sharing reports with either cannot view them or access is not provided. Additionally, the ability to export any of the video clips or snippets has created some frustration since we want to include the great findings that Dovetail helps put together, but need to bounce between screens or share after-the-fact rather than embedding it directly into a readout deck.
    Incentivized
    Read full review
    Survicate
    It's rare to use products that offer wide range of features, and yet are really ease to use. Over the years, the product has changed a lot, they introduced numerous new features, but the product remained really simple to use. We know it, because new employees who join our team, have no problem in starting to use Survicate on their own, without and dedicated training. The UI is really clear.
    Read full review
    Reliability and Availability
    Dovetail
    I’ve never had any access issues with Dovetail, so I don’t see any problems in that area.
    Incentivized
    Read full review
    Survicate
    No answers on this topic
    Performance
    Dovetail
    Regarding performance, I would say it’s satisfactory. Adding data and transcriptions is really fast and efficient, and can be done in the background, so I’m never hindered by these aspects. However, all the new AI-generated features are still somewhat slow to run. It’s nothing major, but it should improve in the future.
    Incentivized
    Read full review
    Survicate
    No answers on this topic
    Support Rating
    Dovetail
    Support was good, especially when it comes to the capability of your support agents and engineers. But as i am located in Europe, the difference in the time zone made it hard to communicate with your offices and kept my work way back
    Incentivized
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    Survicate
    We had a lot of issues during implementation that required help from Survicate's engineers. In my experience, it took us over 4 weeks to be fully up and running due to lag times in communication.
    Incentivized
    Read full review
    Online Training
    Dovetail
    The training went very well, and we co-built it to really address our needs. I also think it was beneficial to have feedback coming from someone other than myself (since I manage the tool), as it helped reinforce the points I wanted to highlight. The team’s feedback on the training was very positive.
    Incentivized
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    Survicate
    No answers on this topic
    Implementation Rating
    Dovetail
    No answers on this topic
    Survicate
    Setup was simple. One-time installation for our website and inside the product. We used Google Tag Manager to implement Survicate. So within 2 hours, we were able to run surveys, and also all attributes and events were passed to Survicate, so that we were able to use them to trigger surveys
    Read full review
    Alternatives Considered
    Dovetail
    We looked at a few other options, Marvin and Reforge Insight. They were both pretty cool platforms that operate largely or entirely on AI, but neither quite fit our needs. Reforge Insight was cool, but it did not have all the features we needed from Dovetail, and switching to Marvin felt like a massive undertaking. We have so much data in Dovetail that the "cost" of leaving feels monumental. Besides, Dovetail fits our needs right now.
    Incentivized
    Read full review
    Survicate
    Considering the simplicity of the need, and the cost of such solution (~600$/yr), I don't think there was very deep research for any alternatives. The main alternative was embedding a feedback tool "organically" into our site, that option was taken off the table, for strategic considerations.
    Incentivized
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    Contract Terms and Pricing Model
    Dovetail
    It’s very expensive, and we use a lot of features in beta. I think we could also be rewarded for our usage and frequent feedback on the tool.
    Incentivized
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    Survicate
    No answers on this topic
    Scalability
    Dovetail
    Management is quite straightforward; it’s easy to change access if certain stakeholders need to use it. The repository features are accessible to all teams, making it a good entry point into the tool. The more people use it, the more powerful the tool becomes, so it seems truly scalable to me. The limits are more financial, in terms of accessing additional features.
    Incentivized
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    Survicate
    No answers on this topic
    Return on Investment
    Dovetail
    • Having a centralized research space is a game changer. Makes it so much easier to hand over research if working with new people and have system in place (using the templates). Saves so much time. We don't have hard numbers on the hours saved but we are much more efficient using Dovetail than without.
    • The tagging system in general is amazing and allows for consistency in topic marking. This was non-existent for our team before Dovetail and now we can do much more granule reports with exact # of times something was said with accuracy.
    Incentivized
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    Survicate
    • We had a business need - to collect feedback on our support knowledge base content. Feedback Lite fulfills this need, with simple, easy to use, solution.
    Incentivized
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    ScreenShots

    Dovetail Screenshots

    Screenshot of an automate workflow with AI: Agents track every customer signal and act on what’s important before they turn into problems.Screenshot of an example of an automated transcript with structured note-taking that anchors insights in the voice of the customer. This uses AI-powered Chat and Search to offer instant answers grounded in data—whether it is in Dovetail, Slack, or Teams.Screenshot of the AI Dashboards that help spot risks before they escalate, act on new opportunities.Screenshot of the dashboard to connect Dovetail to an existing tech stack, including Slack, Linear, and various meeting recording tools.Screenshot of where to automatically clustering customer issues into prioritized themes and trends. Useful for surfacing actionable product opportunities from high-volume ticket data.Screenshot of real-time dashboards that aggregate sentiment, NPS, and app reviews into a unified view of the customer experience.

    Survicate Screenshots

    Screenshot of survey distribution methodsScreenshot of an email surveyScreenshot of an email NPS surveyScreenshot of an in-product surveyScreenshot of a link surveyScreenshot of a mobile survey