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Best in-app survey tool, integrated with all top MarTech tools
Updated February 24, 2024

Best in-app survey tool, integrated with all top MarTech tools

Aleksandra Korczynska | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Survicate

We are using Survicate for in-app surveys targeting specific segments of customers to gather product feedback and measure NPS on a quarterly basis. We are also using link surveys and email-embedded surveys that help us to understand churn reasons, understand user acquisition channels better, as well as to improve our product features. We are using website surveys also on specific marketing websites and blog, where we are targeting engaged visitors and are able to help them navigate better through the pages.
  • Integrations
  • User targeting
  • Great UI & UX
  • Dedicated onboarding, and support
  • Automated analysis of open text responses
  • Survey distribution methods: web, mobile, email & link
  • More complex questions types
  • Being able to automatically identify topics from open-text responses significantly reduced amount of manual work on our end. Hours saved on weekly basis.
  • One-time quick installation reduced the potential amount of development time required to either build surveys, or update them on our own.
  • We find these surveys to be a good alternative to lengthy questionnaires, or deep interviews. They're super quick to launch, and generate insights almost instantly. Money and time may be saved on user interviews, and incentives to take questionnaires.
I must say, the quality and level of Customer Success done by the Survicate team is outstanding. As a customer of the highest tier package of Survicate, we regularly receive hints and suggestion on what we can improve when it comes to our surveys. We even have a Slack channel, when we can reach out in case we have something to discuss or ask.

Do you think Survicate delivers good value for the price?

Yes

Are you happy with Survicate's feature set?

Yes

Did Survicate live up to sales and marketing promises?

Yes

Did implementation of Survicate go as expected?

Yes

Would you buy Survicate again?

Yes

Here's what worked especially well for us:

- Collecting in-product feedback with targeted surveys. It allowed us to better understand perception of features we were launching with the product team. One-time, quick installation (for all surveys), was especially useful for us, as we didn't have to involve the Development Team in launching our surveys.

- Running targeted website surveys to better understand audience, improve messaging, and content. We used Survicate on our feature pages, blog posts, etc. It allowed us to better understand what visitors are looking for on our pages, adjust the way we do messaging.

For both use-cases the recently introduced feature that automatically groups open-text responses into relevant topics was a game changer for us. It reduced significantly the amount of manual work to analyze collected data.

Survicate Feature Ratings

10.0
Survey templates
10
Themes
10
Custom logo/branding
10
9.0
Changes to live survey
10
Question design help
8
Multiple question types
9
10.0
Survey logic flexibility
10
9.7
Data export
10
Standard reports
9
Analytics
10
Survey Integrations ()
Not Rated
Survey Automation ()
Not Rated
10.0
Respondent restrictions
10
8.5
Access controls
8
Compliance
9

Using Survicate

15 - Content Team uses Survicate to improve messaging on our website.
Product Marketing uses Survicate to launch in-app targeted surveys inside our product.
Product Team uses Survicate to collect user feedback inside our app.

Business Functions:
Marketing: Product Marketing Manager, Email Marketing Manager, Content Marketing Manager, Country Marketing Managers, Demand Generation Manager, Website Marketing Specialist
Product: Product Manager, User/UX Researcher
  • Gathering Website Feedback to improve messaging
  • Collecting Product Feedback to improve features
  • Measuring Customer Satisfaction Metrics ( NPS )
  • Customer Research
  • Automated Open-Text Answer Analysis
  • Using Mobile Surveys to collect feedback inside iOS/Android apps
We use Survicate for now, over 7 years, and the tool is being constantly improved. New features and products has been introduced over the years. The team listens to our feedback we sometimes share, and improve the product based on that. We really appreciate being supported by the Customer Success, all the insights and help we got from them. And even though they introduced many new features over the years, the tool still remained super easy to use, even from new employees that join our team.

Evaluating Survicate and Competitors

  • Integration with Other Systems
  • Ease of Use
There are two significant factors, of equal importance to us.

The first one is the tool being connected to all the Marketing Stack we use on a daily basis. The integration with HubSpot is really robust, useful, yet really easy to use.

The second factor is already mentioned ease-of-use. It's important for us to use tools that are easy to use, as we don't want to spend too much time on learning how to use each tool we use.
The market has changed over the years, I believe there are more and more customer feedback solutions on the market. We would still be looking for a tool that's not too "big"/complex/costly like Qualtrics, yet scalable enough to handle our traffic, and one that we would feel improve over the time we use it. So not an 'addon' to a bigger solution, as from our experience such products don't evolve fast enough over time.

Survicate Implementation

Setup was simple. One-time installation for our website and inside the product. We used Google Tag Manager to implement Survicate. So within 2 hours, we were able to run surveys, and also all attributes and events were passed to Survicate, so that we were able to use them to trigger surveys.
  • Implemented in-house
Yes - 1. Signup, and adding users to the application
2. Trialing the tool for free, credit card was not required
3. For web and in-product surveys it's necessary to install the tracking code.
4. Launching and designing survey. Surveys can be imported from other tools, and also AI can assist in creating surveys. They also have templates for our use-cases.
5. Purchasing the subscription
Change management was minimal

Survicate Support

Survicate offers quick in-product support, via chat ( not a chatbot ) that responds in minutes, not hours. For all customers. This is definitely something I don't see in some of the tools we use.

Secondly, as a highest-package customer we're receiving insightful tips, and recommendations from our Customer Success Manager, who knows our use-cases really well and knows how Survicate can best address them. We even have a Slack channel, where we can get help in no-time.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
Yes. As a customer of the highest package we received the premium support. We bought the subscription due to the high volume of traffic our website and product. We didn't 'know' we need premium support, but once we received first reports from a dedicated Customer Success Manager, we started appreciating it. The work they put into helping us achieve the success with the tool they offer is really valuable.
Yes - Whenever there's an issue with the tool we report it via chat in the application. The response time is usually around several minutes. Customer support then creates a bug on our behalf, and updates us on ETA regularly. We never experienced a bug that was unresolved. The resolution time is good.
As described before, it was surprising for us to receive insightful reports from dedicated customer success manager, on how we can improve our surveys and feedback collection process, or even expand business areas in which the product can help ( without expanding our subscription ). It's great that the CSM understand our business needs, and knows how the tool can address them.

Using Survicate

It's rare to use products that offer wide range of features, and yet are really ease to use. Over the years, the product has changed a lot, they introduced numerous new features, but the product remained really simple to use. We know it, because new employees who join our team, have no problem in starting to use Survicate on their own, without and dedicated training. The UI is really clear.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Survey creator
  • Integrations setup
  • Survey analysis
  • Survey experience for respondents