Tailwind vs. Viraltag

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Tailwind
Score 5.4 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Viraltag
Score 8.7 out of 10
N/A
Viraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.N/A
Pricing
TailwindViraltag
Editions & Modules
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
No answers on this topic
Offerings
Pricing Offerings
TailwindViraltag
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
TailwindViraltag
Features
TailwindViraltag
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Tailwind
9.2
4 Ratings
19% above category average
Viraltag
9.0
1 Ratings
17% above category average
Boolean keyword searches9.52 Ratings10.01 Ratings
Filtering out noise/spam8.93 Ratings8.01 Ratings
Sentiment analysis8.94 Ratings9.01 Ratings
Broad channel coverage9.44 Ratings9.01 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Tailwind
3.7
12 Ratings
74% below category average
Viraltag
9.3
2 Ratings
14% above category average
Content planning and scheduling4.712 Ratings10.02 Ratings
Audience targeting3.19 Ratings9.01 Ratings
Content optimization3.112 Ratings8.02 Ratings
Workflow management4.110 Ratings10.02 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Tailwind
4.5
10 Ratings
57% below category average
Viraltag
8.3
2 Ratings
3% above category average
Automated routing and prioritization4.78 Ratings8.02 Ratings
Customer interaction histories4.15 Ratings9.01 Ratings
Bulk actions4.78 Ratings8.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Tailwind
7.4
8 Ratings
4% below category average
Viraltag
9.5
1 Ratings
21% above category average
Lead generation5.07 Ratings10.01 Ratings
Content marketing4.78 Ratings9.01 Ratings
Paid media management10.05 Ratings10.01 Ratings
Campaigns and promotions10.05 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Tailwind
3.3
12 Ratings
87% below category average
Viraltag
9.2
2 Ratings
10% above category average
Facebook1.01 Ratings9.02 Ratings
Instagram3.68 Ratings9.01 Ratings
Pinterest5.212 Ratings9.02 Ratings
Twitter00 Ratings9.02 Ratings
LinkedIn00 Ratings9.01 Ratings
Google+00 Ratings10.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Tailwind
6.9
10 Ratings
11% below category average
Viraltag
9.7
1 Ratings
23% above category average
Campaign success analytics4.19 Ratings10.01 Ratings
Real-time tracking7.08 Ratings10.01 Ratings
Competitor analysis9.76 Ratings9.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Tailwind
3.0
8 Ratings
90% below category average
Viraltag
8.5
1 Ratings
7% above category average
Role-based user permissions & privileges1.07 Ratings8.01 Ratings
Mobile access5.17 Ratings9.01 Ratings
Best Alternatives
TailwindViraltag
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TailwindViraltag
Likelihood to Recommend
4.3
(13 ratings)
9.0
(2 ratings)
Usability
4.7
(3 ratings)
9.0
(1 ratings)
Support Rating
10.0
(1 ratings)
9.0
(1 ratings)
User Testimonials
TailwindViraltag
Likelihood to Recommend
Tailwind
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
Read full review
Viraltag Inc.
I found [Viraltag] offers great value for money. Especially, it allows you to
just manage one account for all media social media platforms namely Pinterest,
Instagram, Facebook, Facebook Pages, Twitter, and LinkedIn. Tailwind (another
great social media posting tool), on the other hand, only allows 1 account for
1 social media platform. This implies that we have to pay more! However, [Viraltag] has
been responsive to users' requests, and it is constantly improving its features
over time.
Read full review
Pros
Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Read full review
Viraltag Inc.
  • Affordable platform for Pinterest especially
  • Streamlining of pins at peak times on Pinterest
  • Easy to navigate platform
Read full review
Cons
Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
Read full review
Viraltag Inc.
  • While the more costly arrangement offers Google examination, this is just insufficient for a business to see genuine commitment with our posts.
  • Visual investigations with charts, which are standard on numerous different arrangements, are just accessible in the top estimated plan at VT.
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Usability
Tailwind
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
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Viraltag Inc.
It is absolutely amazing software. I love to use this mind-blowing software.
Read full review
Support Rating
Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Viraltag Inc.
It is very supportive by all means.
Read full review
Alternatives Considered
Tailwind
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
Read full review
Viraltag Inc.
We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
Read full review
Return on Investment
Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Read full review
Viraltag Inc.
  • Viraltag, when used to optimize Pinterest stream, saved advertising dollars and reached organic audience really well
Read full review
ScreenShots