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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Tailwind

    Score7.5 out of 10
    N/ATailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

    $14.99

    per month

    Viraltag

    Score8.7 out of 10
    N/AViraltag is a social media marketing and management solution built to provide users with multi-channel content management based on engaging visual content. It includes third-party integrations with Dropbox, Picasa, Instagram, RSS feeds, and Canva, among others.N/A
    Pricing
    TailwindViraltag
    Editions & Modules
    Free
    $0
    billed annually
    Pro
    $24.99
    per month 1 user and profile
    Advanced
    $49.99
    per month 2 users and profiles
    Max
    $99.99
    per month 5 users and 3 profiles
    Tailwind Communities
    $119.88
    billed annually
    No answers on this topic
    Offerings
    Pricing Offerings
    TailwindViraltag
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    TailwindViraltag
    Listening/monitoring
    Comparison of Listening/monitoring features of Tailwind and Viraltag
    Feature
    Tailwind
    9.2
    4 Ratings
    18% above category average
    Viraltag
    9.0
    1 Ratings
    16% above category average
    Boolean keyword searches9.52 Ratings10.01 Ratings
    Filtering out noise/spam8.93 Ratings8.01 Ratings
    Sentiment analysis8.94 Ratings9.01 Ratings
    Broad channel coverage9.44 Ratings9.01 Ratings
    Publishing
    Comparison of Publishing features of Tailwind and Viraltag
    Feature
    Tailwind
    4.7
    12 Ratings
    54% below category average
    Viraltag
    9.3
    2 Ratings
    13% above category average
    Content planning and scheduling5.912 Ratings10.02 Ratings
    Audience targeting3.89 Ratings9.01 Ratings
    Content optimization3.812 Ratings8.02 Ratings
    Workflow management5.210 Ratings10.02 Ratings
    Engagement
    Comparison of Engagement features of Tailwind and Viraltag
    Feature
    Tailwind
    5.7
    10 Ratings
    35% below category average
    Viraltag
    8.3
    2 Ratings
    2% above category average
    Automated routing and prioritization5.98 Ratings8.02 Ratings
    Customer interaction histories5.25 Ratings9.01 Ratings
    Bulk actions5.98 Ratings8.01 Ratings
    Marketing
    Comparison of Marketing features of Tailwind and Viraltag
    Feature
    Tailwind
    7.7
    8 Ratings
    0% below category average
    Viraltag
    9.5
    1 Ratings
    21% above category average
    Lead generation5.07 Ratings10.01 Ratings
    Content marketing5.98 Ratings9.01 Ratings
    Paid media management10.05 Ratings10.01 Ratings
    Campaigns and promotions10.05 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Tailwind and Viraltag
    Feature
    Tailwind
    4.0
    12 Ratings
    70% below category average
    Viraltag
    9.2
    2 Ratings
    10% above category average
    Facebook1.01 Ratings9.02 Ratings
    Instagram4.58 Ratings9.01 Ratings
    Pinterest6.612 Ratings9.02 Ratings
    Twitter00 Ratings9.02 Ratings
    LinkedIn00 Ratings9.01 Ratings
    Google+00 Ratings10.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Tailwind and Viraltag
    Feature
    Tailwind
    7.3
    10 Ratings
    6% below category average
    Viraltag
    9.7
    1 Ratings
    23% above category average
    Campaign success analytics5.29 Ratings10.01 Ratings
    Real-time tracking7.08 Ratings10.01 Ratings
    Competitor analysis9.76 Ratings9.01 Ratings
    Account management
    Comparison of Account management features of Tailwind and Viraltag
    Feature
    Tailwind
    3.0
    8 Ratings
    90% below category average
    Viraltag
    8.5
    1 Ratings
    7% above category average
    Role-based user permissions & privileges1.07 Ratings8.01 Ratings
    Mobile access5.17 Ratings9.01 Ratings
    Best Alternatives
    TailwindViraltag
    Small Businesses
    Sendible
    Score7.2 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TailwindViraltag
    Likelihood to Recommend
    5.8
    (13 ratings)
    9.0
    (2 ratings)
    Usability
    5.9
    (3 ratings)
    9.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    TailwindViraltag
    Likelihood to Recommend
    Tailwind
    Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
    Read full review
    Viraltag Inc.
    I found [Viraltag] offers great value for money. Especially, it allows you to
    just manage one account for all media social media platforms namely Pinterest,
    Instagram, Facebook, Facebook Pages, Twitter, and LinkedIn. Tailwind (another
    great social media posting tool), on the other hand, only allows 1 account for
    1 social media platform. This implies that we have to pay more! However, [Viraltag] has
    been responsive to users' requests, and it is constantly improving its features
    over time.
    Incentivized
    Read full review
    Pros
    Tailwind
    • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
    • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
    • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
    Incentivized
    Read full review
    Viraltag Inc.
    • Affordable platform for Pinterest especially
    • Streamlining of pins at peak times on Pinterest
    • Easy to navigate platform
    Incentivized
    Read full review
    Cons
    Tailwind
    • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
    • The Tailwind Create is fun and helpful but still hard to use.
    Incentivized
    Read full review
    Viraltag Inc.
    • While the more costly arrangement offers Google examination, this is just insufficient for a business to see genuine commitment with our posts.
    • Visual investigations with charts, which are standard on numerous different arrangements, are just accessible in the top estimated plan at VT.
    Incentivized
    Read full review
    Usability
    Tailwind
    Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
    Incentivized
    Read full review
    Viraltag Inc.
    It is absolutely amazing software. I love to use this mind-blowing software.
    Incentivized
    Read full review
    Support Rating
    Tailwind
    I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
    Incentivized
    Read full review
    Viraltag Inc.
    It is very supportive by all means.
    Incentivized
    Read full review
    Alternatives Considered
    Tailwind
    When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
    Incentivized
    Read full review
    Viraltag Inc.
    We don't use Hootsuite for Pinterest and we don't use Viraltag (much) for Twitter, Instagram or Facebook feeds.
    Incentivized
    Read full review
    Return on Investment
    Tailwind
    • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
    • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
    • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
    Incentivized
    Read full review
    Viraltag Inc.
    • Viraltag, when used to optimize Pinterest stream, saved advertising dollars and reached organic audience really well
    Incentivized
    Read full review
    ScreenShots