Terminus ABM Platform vs. Zendesk Chat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Terminus ABM Platform
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
Zendesk Chat
Score 8.3 out of 10
N/A
Zendesk Chat (formerly Zopim) is a live chat tool developed by the Singaporean company also called Zopim, acquired by Zendesk in April 2014.
$0
per user
Pricing
Terminus ABM PlatformZendesk Chat
Editions & Modules
No answers on this topic
Lite
$0
per user
Basic
$14
per user
Advanced
$25
per user
Premium
$55
per user
Offerings
Pricing Offerings
Terminus ABM PlatformZendesk Chat
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredOptional
Additional DetailsThe pricing above is price per user per month. You will get a discount when you opt for annual payment.
More Pricing Information
Community Pulse
Terminus ABM PlatformZendesk Chat
Considered Both Products
Terminus ABM Platform
Chose Terminus ABM Platform
I would say Terminus is easier to use and more cost effective. It is a better solution for beginners to get up and running with ABM marketing with enough runway to advance. Their customer service team is average, but there are learning tools to teach yourself. Lots of …
Chose Terminus ABM Platform
I was not involved in the evaluation process, however, I have heard that [the] Terminus ABM Platform is much more robust and the information [source] is much better.
Chose Terminus ABM Platform
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization …
Chose Terminus ABM Platform
Where Terminus ABM Platform was better than other options we evaluated: Much better quality and reach of [the] display network. More ability to tweak display network preferences and do things like contextual content targeting. Good control over ad budgets and pacing with …
Chose Terminus ABM Platform
Intent data & ad experiences were more robust & allowed for more customizations. Also - the interface was much more difficult to navigate to gain reporting insights that are valuable.
Chose Terminus ABM Platform
Triblio, RollWorks and Demandbase
Chose Terminus ABM Platform
Price, integration an inclusion of Bombora intent data.
Chose Terminus ABM Platform
Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform.
Chose Terminus ABM Platform
I ran through a demo with the Triblio rep about a month ago. The platform seems to be very comparative to Terminus when it comes to the primary functionality. You can do display advertising to individuals based on company and other criteria. In talking with the Triblio rep, …
Chose Terminus ABM Platform
Sendoso and Terminus are alike in that they both work to add "personalization" into Marketing. However, they are not competitors per-say. Sendoso personalizes the physical interactions (direct mail) while Terminus works on the digital landscape. I would say Terminus more …
Chose Terminus ABM Platform
I do not have experience with similar products.
Chose Terminus ABM Platform
None at this time. We will be researching others when renewal time comes around.
Chose Terminus ABM Platform
We selected Terminus really before evaluating other vendors because they're local.
Chose Terminus ABM Platform
Terminus's professional services and support, along with its command-center approach, deliver a huge value to a ultra-lean fast moving business like Phononic. As a semiconductor startup that is rapidly growing, we need partners that can not only keep up with us, but also push …
Chose Terminus ABM Platform
Bizible is the only tool that I've done quite a bit of research on and it seems to be more advanced and further along than Terminus. They have an integration with SFDC as well as the ability to connect to a data warehouse.
Chose Terminus ABM Platform
We chose Terminus because of the campaign attribution models. Many companies do target account ad targeting, but none did that plus the revenue attribution from marketing.
Chose Terminus ABM Platform
Engagio: their analytics platform is slightly more refined, but Terminus is rapidly catching up. It is worth just using Terminus for the cost and would be another tool to complicate the Martech stack. Triblio: for a basic program, they have too many bells and whistles that are …
Chose Terminus ABM Platform
When we first went with Terminus, they had better functionality at the time and offered us a better deal.
Chose Terminus ABM Platform
Sigstr is a solution for commercial teams. It allows the Customer Experience or Marketing team to manage the environment without getting IT involved. Other solutions we saw were basic IT managed solutions with no integrations or analytics.
Chose Terminus ABM Platform
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in Hubspot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process.

I can't recommend any other solution over …
Chose Terminus ABM Platform
Terminus is a lot easier to use than other tools we have used or evaluated for our ABM campaigns. Updating what we want to see and working with their team has been a great experience. They listen and seem to understand our specific industry better. They aren't looking to …
Chose Terminus ABM Platform
BrightFunnel support seemed much more invested and the system looked more robust.
Zendesk Chat
Chose Zendesk Chat
ZD chat is much better at being streamlined with ZD email, obviously. but the functionality of Intercom and the way it worked was a lot cleaner. However, we use a round-robin style of messaging with our CSRs, and ZD chat does this much better.
Chose Zendesk Chat
Zendesk Chat is far more user friendly than some of the other competitors on the market. It has a very all the features that you require to ensure your customers are contacted in 'real time'. Its main tools include a live chat interface for quick communication, customisable …
Chose Zendesk Chat
Nice software not too much complications and easy to use
Chose Zendesk Chat
Zoho has limited features and is incomparable to the features that Zendesk Chat have. Also, I find Zoho to be very difficult to use, not to mention it's too many restrictions, which I find to be counterproductive and not cost efficient. I'd still use Zendesk Chat over anything …
Chose Zendesk Chat
I didn't explore other options as Zendesk has big market share
Chose Zendesk Chat
In one of my previous organizations, our client migrated the support tool from Zendesk Chat to Helpshift. I felt Zendesk Chat was a more user-friendly support tool than Helpshift. Zendesk Chat is so beginner friendly, whereas the other tools were so confusing compared to …
Chose Zendesk Chat
Zendesk Support Suite, Zendesk Sell (formerly Base CRM), Stella Connect, by Medallia, Quip and Slack
Chose Zendesk Chat
Zendesk Chat [(formerly Zopim)] has a better UI/UX, and it is part of the Zendesk enterprise tools which we also use for: Zendesk Talk, etc It is always great to have this kind of channel together in one platform.
Chose Zendesk Chat
Significantly better. Better options for AI chat. More fully featured product.
Chose Zendesk Chat
I prefer Zendesk Chat (formerly Zopim) over Talkdesk, as it provides customers with written proof of their conversation and customers are able to rate the conversation once it is done. Also, it's easier to find a previous conversation in Zendesk Chat (formerly Zopim) than in …
Chose Zendesk Chat
I have been using this system for one year, and today I can continue saying that this system does not have any faults that I can complain about. Thanks to this system, I have been able to have direct communication with each of our customers or clients, since it allows me to use …
Chose Zendesk Chat
Zendesk is one of the most expensive providers on the market, but also the most functional one. We have 6 business facts. Based on them we composed 17 needs (functions) from the chat provider. Zendesk was one of the leaders in the overall evaluation, while it was cheaper than …
Chose Zendesk Chat
I like about Zopim is that it has numerous devices and choices. I like the way that you can associate with other individuals, inside and remotely. Also, I like that I can redo my notices. It coordinates with significantly other joint effort and the workplace instruments I …
Chose Zendesk Chat
I used Peoplesoft chat in another position with another company, and I'm floored by the difference. Peoplsoft chat seemed to be down regularly and wasn't nearly as fast. Zopim has a modern and streamlined feel.
Chose Zendesk Chat
Olark Chat - Not as many customization options as Zendesk
Salesforce - More expensive
Syntellect - Old application based system instead of a cloud based software
Features
Terminus ABM PlatformZendesk Chat
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Terminus ABM Platform
-
Ratings
Zendesk Chat
8.4
Ratings
3% below category average
Chat history and transcripts00 Ratings8.00 Ratings
Chat reporting00 Ratings8.60 Ratings
Chat and web analytics00 Ratings8.50 Ratings
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Terminus ABM PlatformZendesk Chat
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User Ratings
Terminus ABM PlatformZendesk Chat
Likelihood to Recommend
8.1
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
9.0
(0 ratings)
8.0
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
8.4
(0 ratings)
User Testimonials
Terminus ABM PlatformZendesk Chat
Likelihood to Recommend
I really love working with the team. If you are looking to get more targeted in your advertising approach, leverage intent data & have your sales team utilize this data for a more personalized experience - that is the best-case scenario. You do need to invest quite a bit into your advertising to be able to gather data & see [the] influence, so if your AOV would be impacted drastically by this cost, I would not recommend using the advertising experiences and chat experiences until you can invest more.
Read full review
[Zendesk Chat (formerly Zopim) is well suited for] any business with online services that want to improve their direct communication with their customers. But please make sure this is just a tool for communication with the customer, the team behind this chat is much more important.
Read full review
Pros
  • Event Announcements. We use Sigstr to promote hosted and co-hosted events. Email recipients can click on the Sigstr to register for the event itself. By promoting events through Sigstr we have been able to increase event registration and attendance.
  • Content Sharing. New blog post, webinar, presentation, infographic... you name it, you can use Sigstr to promote it. Furthermore, you can personalize the content to target different audiences based of the sender group. Example: customer content Sigstr belongs to support, while marketing new business content belongs to sales.
  • Announcements. Product enhancements, Company news etc. You can use Sigstr to promote general announcements relevant to the audience.
Read full review
  • Extremely fluid chat interface allows for easy communication.
  • It can be used directly on a website page or as a widget.
  • Allows the end user to translate the chat into their own native language.
  • Notifies you with pending chats via on-screen notifications and sound effects.
Read full review
Cons
  • They recently purchased some new solutions that are being integrated into the platform so once that is completed it will be a much more robust solution.
  • I think updating what is considered high value vs brand awareness on the spike report could be a little more seamless.
  • For Salesforce integration, Terminus information unfortunately doesn't pull in historically, it just shows what has happened since the integration started. I think it's unfortunate because that historical data tells us a lot.
Read full review
  • Zendesk/Zoopim is right around an entire Live visit programming .There isn't an approach to compel the client to answer certain inquiries preceding entering the talk. The talk transcripts some of the time take long to appear in the visit history .
  • Exhausting outline for the talk message box
  • No work area warnings
  • Warning sound just played once. Since we are not at the front counter constantly, it would make our work more troublesome since we expected to continue checking the site.
  • No portable application
  • In the event that we shut program window we would be promptly disconnected.
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Likelihood to Renew
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
Read full review
Due to staffing issues, we have temporarily stopped offering chat as an available channel. We're also interested in the best ways to integrate chat with our FAQs and AI to provide quick responses, either during off-hours or prior to speaking with a live agent. I've also found that reporting is rather limited where some of the interesting and useful data made available and visible during the chat cannot be pulled post-chat; it would be great to pull a high-level report so we can analyze this data.
Read full review
Usability
No answers on this topic
As mentioned previously, it's a clunky product that lacks user-friendliness. It feels old and behind the times compared to other products we have used. The inability to have a wrap-up time before a new chat comes in is also a big issue for our team.
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Support Rating
No answers on this topic
Getting assistance and/or troubleshooting anything with Zendesk can be quite frustrating. In my years of experience with Zednesk, I have almost never found the answer to my question without going through multiple articles, ultimately getting frustrated and reaching out to our contact for more assistance. So for a consumer, the support is not as relieving as Zendesk Chat is to our customers in getting the questions answered by us.
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Alternatives Considered
It's a great all-around platform. With each of these ABM vendors, you have to pay for all the bells and whistles they offer. Terminus ABM Platform "base" packages include everything you need to get started and you can add on bits and pieces like chat, email or personalization as your organization continues to mature through their ABM journey.
Read full review
In one of my previous organizations, our client migrated the support tool from Zendesk Chat to Helpshift. I felt Zendesk Chat was a more user-friendly support tool than Helpshift. Zendesk Chat is so beginner friendly, whereas the other tools were so confusing compared to Zendesk Cha.
Read full review
Return on Investment
  • It's EXTREMELY hard to assess total ROI with display advertising unless you're getting clicks on your ads. Even then you probably want additional tracking metrics such as Google Analytics, form fills, etc.
  • Our sales guys like the engagement spike reports, which can be useful for prompting them to reach out to their contacts.
Read full review
  • Positive impact - Compared to our old system, this newly updated system provides features and functionality that has increased our agent productivity and provided customer insight like we've never had before. This has resulted in fewer hold times and higher customer satisfaction.
  • Negative impact - Our reporting team still struggles with obtaining the right information from time to time with the chats. This leads to loss of productivity and more resources dedicated to reporting.
  • Positive impact - Due to Zopim's embed, we are able to more successfully place them on the appropriate self-service portals and pages, reaching a larger audience, and being more readily available to answer our client's questions. This has resulted in an increase in our self-service portal usage, driving down the phone and email support channels, which in turn reduces support costs.
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ScreenShots

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.

Zendesk Chat Screenshots

Screenshot of How Zopim Chat Widget looks on the website.Screenshot of This is how the chat window looks like to your visitorsScreenshot of This is a screenshot of the visitor list.Screenshot of