What users are saying about
18 Ratings
163 Ratings
18 Ratings
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Score 9 out of 100
163 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    TextMagic

    Feature Set Not Supported
    N/A
    6.1

    Twilio SendGrid

    61%
    Twilio SendGrid ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    6.5
    65%
    30 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.7
    77%
    33 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.7
    77%
    31 Ratings

    Landing pages

    N/A
    0 Ratings
    1.2
    12%
    19 Ratings

    A/B testing

    N/A
    0 Ratings
    6.2
    62%
    24 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.6
    66%
    32 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.9
    79%
    76 Ratings

    List management

    N/A
    0 Ratings
    5.2
    52%
    37 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    6.2
    62%
    18 Ratings

    Reporting & Analytics

    TextMagic

    Feature Set Not Supported
    N/A
    5.8

    Twilio SendGrid

    58%
    Twilio SendGrid ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    6.5
    65%
    41 Ratings

    Standard reports

    N/A
    0 Ratings
    7.3
    73%
    41 Ratings

    Custom reports

    N/A
    0 Ratings
    3.6
    36%
    27 Ratings

    Pre-Send Testing

    TextMagic

    Feature Set Not Supported
    N/A
    5.8

    Twilio SendGrid

    58%
    Twilio SendGrid ranks higher in 8/8 features

    URL Validation

    N/A
    0 Ratings
    7.0
    70%
    5 Ratings

    Link Tracking

    N/A
    0 Ratings
    7.8
    78%
    6 Ratings

    Image Validation

    N/A
    0 Ratings
    5.7
    57%
    5 Ratings

    Inbox Display

    N/A
    0 Ratings
    5.3
    53%
    5 Ratings

    Email Accessibility Tools

    N/A
    0 Ratings
    6.7
    67%
    5 Ratings

    Spelling and Grammar Check

    N/A
    0 Ratings
    1.0
    10%
    3 Ratings

    Spam Testing

    N/A
    0 Ratings
    5.7
    57%
    5 Ratings

    Email Previews

    N/A
    0 Ratings
    7.0
    70%
    5 Ratings

    Attribute Ratings

    • TextMagic is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Usability

    Likelihood to Recommend

    8.8

    TextMagic

    88%
    11 Ratings
    5.7

    Twilio SendGrid

    57%
    53 Ratings

    Likelihood to Renew

    9.1

    TextMagic

    91%
    1 Rating
    7.0

    Twilio SendGrid

    70%
    1 Rating

    Usability

    9.1

    TextMagic

    91%
    1 Rating
    1.0

    Twilio SendGrid

    10%
    4 Ratings

    Support Rating

    TextMagic

    N/A
    0 Ratings
    2.5

    Twilio SendGrid

    25%
    14 Ratings

    Likelihood to Recommend

    TextMagic

    To streamline procedures, you can easily create message templates and import contacts. You can send group SMS online using the TextMagic app from a laptop, browser, or mobile device. Contact information can be entered manually or imported from other programs. To improve your strategy, you can create email lists based on SMS advertising.
    Read full review

    Twilio

    Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts
    Read full review

    Pros

    TextMagic

    • Easy to upload sign ups from tradeshows we attend.
    • I like the ability to respond the their texts back to me to hold a conversation.
    • I like the billing structure with auto balance.
    • The scheduling feature and cost calculation is very helpful.
    • Easy to learn to use.
    Read full review

    Twilio

    • Drag and drop email designer for transactional emails - super nice even though I do code, it's much quicker and easier to implement without code.
    • Very simple implementation. Only a few lines of code need to be added in our backend and boom we were up and running in less than a day.
    • Listening to customer feedback. They regularly send emails about new features and ask for feedback to improve their software.
    • Some of the cheapest and best dedicated IPs.
    • Easy integration and setup between marketing and transactional emails. Super helpful to have everything in one place.
    Read full review

    Cons

    TextMagic

    • Connection between other services ERP, CRM and slack.
    • Textmagic is a tool for kids who want to SMS chat.
    • The possibility to change the SMS provider to Twilio or others. It is not legal to forbid that but they find a way to bypass that.
    Read full review

    Twilio

    • Actually viewing previous emails dispatched. SendGrid does not have this feature - although it provides numbers on emails dispatched within 3 days for the cheapest plan.
    • The service asks you to pay more (although a minimal amount) to have visibility on email activity upto 30 days in the past.
    • The API doesn't allow an export of a report of email activity over a period of time. It can be quite frustrating at times to be limited in this way.
    • Their customer support isn't the best. Certainly some room for improvement there.
    Read full review

    Pricing Details

    TextMagic

    Starting Price

    $4 per outbound text

    Editions & Modules

    TextMagic editions and modules pricing
    EditionModules
    Pay as You Go Plan0.041
    Pay as You Go Plan0.042

    Footnotes

    1. per outbound text
    2. per outbound text

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pay only for outbound text messages. Inbound SMS is free.

    Twilio SendGrid

    Starting Price

    $0

    Editions & Modules

    Twilio SendGrid editions and modules pricing
    EditionModules
    FreeFree1
    Basic15.002
    Advanced60.003

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    TextMagic

    I am very happy with how TextMagic is working. I don't see a reason to spend time searching for another solution when this works great at a good price. Customers have shown a good response to the text messages we have send. Very small percentage unsubscribed (but that was automated/easy).
    Read full review

    Twilio

    No answers on this topic

    Usability

    TextMagic

    It has been very easy to use TextMagic to set up. The calculator showing character count which relates to cost is easy to see and adjust. The scheduling portion is also easy to set up and edit if needed. You can see history to copy wording if you need to. I have suggested to other friends that do not have a text service.
    Read full review

    Twilio

    It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
    Read full review

    Support Rating

    TextMagic

    No answers on this topic

    Twilio

    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Read full review

    Alternatives Considered

    TextMagic

    We have our company cell phones through AT&T and we researched setting up a text blasting service through them. It would have been a very expensive option and it made no sense to spend that kind of money when TextMagic does everything we need it to do for a minimal investment
    Read full review

    Twilio

    With ExpressPigeon, SendGrid stacks up very well and actually provides just as much functionality for us as ExpressPigeon, but costs surrounding that use was advantageous with ExpressPigeon. SendGrid has recently added functionality that brings it closer to Act-On, specifically on the marketing automation end. This really allows users to create long-term campaigns.
    Read full review

    Return on Investment

    TextMagic

    • Increase the effectiveness of your SMS marketing efforts.
    • You can manage your campaigns from anywhere.
    • Simplifies the process of tracking and maintaining contacts.
    • Automation of incoming SMS.
    • Chats allow you to keep track of all open conversations, browse past messages, and follow up.
    Read full review

    Twilio

    • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
    • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
    Read full review

    Screenshots

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