Textmagic vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Textmagic
Score 8.0 out of 10
N/A
Textmagic is an SMS communication platform for businesses. It facilitates direct engagement with customers through messaging, offering tools for marketing campaigns, customer support, and notifications. Its suite of features includes personalized messages, automation capabilities, and detailed analytics, providing a solution for businesses looking to harness the immediacy and reach of SMS.
$20
per month
Twilio SendGrid
Score 7.3 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
TextmagicTwilio SendGrid
Editions & Modules
Pay as You Go Plan
$0.05
per outbound text
Pay as You Go Plan
$0.05
per outbound text
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
TextmagicTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
TextmagicTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Textmagic
-
Ratings
Twilio SendGrid
7.6
46 Ratings
6% below category average
WYSIWYG email editor00 Ratings7.633 Ratings
Dynamic content00 Ratings7.736 Ratings
Ability to test dynamic content00 Ratings7.934 Ratings
Landing pages00 Ratings7.322 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.246 Ratings
List management00 Ratings5.640 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Textmagic
-
Ratings
Twilio SendGrid
8.1
46 Ratings
5% above category average
Dashboards00 Ratings8.544 Ratings
Standard reports00 Ratings8.644 Ratings
Custom reports00 Ratings7.228 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Textmagic
-
Ratings
Twilio SendGrid
9.1
8 Ratings
10% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
TextmagicTwilio SendGrid
Small Businesses
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Score 8.8 out of 10
ReachMail
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Score 10.0 out of 10
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Score 8.8 out of 10
VerticalResponse
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Score 10.0 out of 10
Enterprises
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Telegram
Score 8.8 out of 10
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Score 8.6 out of 10
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User Ratings
TextmagicTwilio SendGrid
Likelihood to Recommend
9.0
(9 ratings)
5.0
(57 ratings)
Likelihood to Renew
9.1
(1 ratings)
7.0
(1 ratings)
Usability
9.1
(1 ratings)
1.0
(4 ratings)
Support Rating
-
(0 ratings)
3.0
(9 ratings)
User Testimonials
TextmagicTwilio SendGrid
Likelihood to Recommend
Textmagic
TextMagic is a wonderful solution for small businesses or non-profits just adding an SMS text service to their marketing outreach program. Very easy to set up and use. Customers seem to like SMS as a method of communication. Easily lets you keep in touch with them at a very nominal cost. Immediate feedback if they respond to your text on the dashboard through chat.
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Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
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Pros
Textmagic
  • Employees can connect via text messages using two-way chat messages.
  • Emails can be converted to text messages and sent as SMS.
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Textmagic
  • Connection between other services ERP, CRM and slack.
  • Textmagic is a tool for kids who want to SMS chat.
  • The possibility to change the SMS provider to Twilio or others. It is not legal to forbid that but they find a way to bypass that.
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Likelihood to Renew
Textmagic
I am very happy with how TextMagic is working. I don't see a reason to spend time searching for another solution when this works great at a good price. Customers have shown a good response to the text messages we have send. Very small percentage unsubscribed (but that was automated/easy).
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Twilio
No answers on this topic
Usability
Textmagic
It has been very easy to use TextMagic to set up. The calculator showing character count which relates to cost is easy to see and adjust. The scheduling portion is also easy to set up and edit if needed. You can see history to copy wording if you need to. I have suggested to other friends that do not have a text service.
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Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Support Rating
Textmagic
No answers on this topic
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Textmagic
TextMagic just worked. Where Trello seemed like we needed to jump through a bunch of hoops to get it working, TextMagic was simple to set up. Everything seemed streamlined and easy to manage.
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Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Return on Investment
Textmagic
  • It's just a small part of our communications with employees but they appreciate it very much!
  • It is a very cost effective communications tool.
  • There is no negative impact. I just need to remember to update the contact lists with any employee changes.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
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ScreenShots