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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Thinkific

    Score8.8 out of 10
    N/AThinkific Plus is a scalable learning platform that’s designed to be easy to use for teams and customers. Thinkific Plus offers enterprise-grade features that scale with the needs of enterprises, and the service includes a people seriously dedicated to helping users to reach their goals.N/A

    WordPress

    Score8.7 out of 10
    N/AWordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.

    $3

    per month 6 GB storage

    Pricing
    ThinkificWordPress
    Editions & Modules
    No answers on this topic
    Personal
    $4
    per month 6 GB storage
    Premium
    $8
    per month 13 GB storage
    Business
    $25
    per month 50 GB storage
    Commerce
    $45
    per month 50 GB storage
    Enterprise
    Contact for pricing
    Offerings
    Pricing Offerings
    ThinkificWordPress
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing for Business and Commerce plans vary on number of GB.
    More Pricing Information
    Community Pulse
    ThinkificWordPress
    Considered Both Products
    Thinkific
    Chose Thinkific
    I think Thinkific has better value for money, especially if you are creating courses on your own. Once you get to the point where you need multiple people managing the site, it can get expensive.
    Incentivized
    Chose Thinkific
    I inherited Thinkific when I stepped into my role. But my colleagues chose Thinkific because it offered a good balance of commerce-ready, user-friendly interface, and tiered pricing plans
    Incentivized
    Chose Thinkific
    I think that Thinkific has a lot of the same features as many other products, except these features are all found in one central location (for the most part) vs having to use several different apps and platforms. While there are some things that other platforms do better, like …
    Incentivized
    Automattic
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    46 Answers
    95%
    Would buy again
    108 Answers
    Delivers good value for the price
    89%
    Delivers good value for the price
    40 Answers
    98%
    Delivers good value for the price
    109 Answers
    Happy with the feature set
    94%
    Happy with the feature set
    49 Answers
    96%
    Happy with the feature set
    109 Answers
    Lived up to sales and marketing promises
    87%
    Lived up to sales and marketing promises
    39 Answers
    96%
    Lived up to sales and marketing promises
    95 Answers
    Implementation went as expected
    85%
    Implementation went as expected
    40 Answers
    95%
    Implementation went as expected
    100 Answers
    Features
    ThinkificWordPress
    Security
    Comparison of Security features of Thinkific and WordPress
    Feature
    Thinkific
    -
    Ratings
    WordPress
    8.1
    159 Ratings
    2% below category average
    Role-based user permissions00 Ratings8.1159 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Thinkific and WordPress
    Feature
    Thinkific
    -
    Ratings
    WordPress
    7.9
    134 Ratings
    1% above category average
    API00 Ratings7.9124 Ratings
    Internationalization / multi-language00 Ratings7.8103 Ratings
    Web Content Creation
    Comparison of Web Content Creation features of Thinkific and WordPress
    Feature
    Thinkific
    -
    Ratings
    WordPress
    8.1
    166 Ratings
    3% above category average
    WYSIWYG editor00 Ratings7.8151 Ratings
    Code quality / cleanliness00 Ratings7.3152 Ratings
    Admin section00 Ratings8.3164 Ratings
    Page templates00 Ratings8.7160 Ratings
    Library of website themes00 Ratings8.7162 Ratings
    Mobile optimization / responsive design00 Ratings8.5161 Ratings
    Publishing workflow00 Ratings8.1154 Ratings
    Form generator00 Ratings7.1131 Ratings
    Web Content Management
    Comparison of Web Content Management features of Thinkific and WordPress
    Feature
    Thinkific
    -
    Ratings
    WordPress
    8.2
    164 Ratings
    9% above category average
    Content taxonomy00 Ratings8.1142 Ratings
    SEO support00 Ratings7.9148 Ratings
    Bulk management00 Ratings7.5125 Ratings
    Availability / breadth of extensions00 Ratings9.2152 Ratings
    Community / comment management00 Ratings8.2152 Ratings
    Best Alternatives
    ThinkificWordPress
    Small Businesses
    iSpring Suite
    Score7.7 out of 10
    Umbraco CMS
    Score7 out of 10
    Medium-sized Companies
    Articulate 360
    Score9.2 out of 10
    Square Online
    Score7.7 out of 10
    Enterprises
    Articulate 360
    Score9.2 out of 10
    RWS Tridion Sites
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ThinkificWordPress
    Likelihood to Recommend
    9.2
    (54 ratings)
    8.6
    (203 ratings)
    Likelihood to Renew
    8.6
    (8 ratings)
    3.8
    (38 ratings)
    Usability
    8.7
    (44 ratings)
    8.1
    (50 ratings)
    Availability
    5.5
    (2 ratings)
    9.5
    (3 ratings)
    Performance
    5.5
    (2 ratings)
    8.6
    (2 ratings)
    Support Rating
    8.9
    (10 ratings)
    10.0
    (11 ratings)
    In-Person Training
    -
    (0 ratings)
    7.0
    (1 ratings)
    Online Training
    6.4
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    6.6
    (3 ratings)
    9.0
    (10 ratings)
    Configurability
    3.6
    (1 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (1 ratings)
    8.0
    (1 ratings)
    Product Scalability
    6.4
    (2 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    4.5
    (2 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    5.5
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ThinkificWordPress
    Likelihood to Recommend
    Thinkific
    I think Thinkific is very well suited if you want more control and not a ton of competition. It is very well suited if you want to create courses because it does an amazing job with providing course outline examples for you to stay organized and so forth. The only thing I would say where the courses might be less appropriate is if someone is expecting it to be like an udemy where people can see a ton of different course creators all in one place with course recommendations. Thinkific is not that type of platform and I LOVE that. On Thinkific, it almost feels like our site is our own ya know. I tried out other platforms and it just felt like you were competing with so many other people and could see other courses. Felt like being on a platter served with others. Thinkific just feels more unique in the sense it feels like when people come to your page, they are only seeing your page.
    Incentivized
    Read full review
    Automattic
    Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
    Incentivized
    Read full review
    Pros
    Thinkific
    • Enables course creators to deliver high quality courses very fast
    • Offers unlimited hosting for videos included in the subscription price
    • Provides an easy to use administration interface that's powerful and accessible
    • Easy to scale subscription tiers on B2C plans, cost effective highly scaleable B2B plans (Thinkific Plus) ideal for companies who want to start a customer education program
    • Amazing support and account management team - great mindset and people in the teams.
    Read full review
    Automattic
    • Easy to use User Interface
    • Coding / Plugin Implementation is awesome
    • There's always a solution available for the platform
    • Security is easy to use and robust
    • Implementation with 3rd party platforms, such as Google's variety of tools
    • Can download and host on your own server or use their hosted servers
    Incentivized
    Read full review
    Cons
    Thinkific
    • auto formatting of some course building content, does not format well on phone vs desktop
    • filter by group functionality for website based content, it's mostly filter by enrollments
    • the plug and play web building is convenient but really we need a UX/UI designer to build a super good looking website. Plug and play builder works but doesnt look SUPER sharp if done by someone with no dev skills or coding ability
    Incentivized
    Read full review
    Automattic
    • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
    • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
    • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
    Incentivized
    Read full review
    Likelihood to Renew
    Thinkific
    I'm very likely to renewal as long as Thinkific stays focused on helping small businesses like myself to stay in the know of new and more effective ways to use digital learning tools to help our students get better success. I will also stay with Thinkific if they do not intend to hike up the prices and keep the different price plans suit all businesses regardless of the size.
    Incentivized
    Read full review
    Automattic
    The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
    Incentivized
    Read full review
    Usability
    Thinkific
    Under Site Builder, when trying to add a new section, so many templates appear; however, preview is not shown, which makes it super difficult and time consuming to identify a template that suits the purpose. Customization of certification designs is a bit difficult too. There are limitations to the type of quiz questions I can create - for example, there's no option to have fill in the blank questions.
    Incentivized
    Read full review
    Automattic
    Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
    Incentivized
    Read full review
    Reliability and Availability
    Thinkific
    I've never had any issues with accessing Thinkific but I can see when it has been a problem for others. When I get updates on when they are doing maintenance to their platform I tend to make sure that is not the day I plan to be working on my school so as not to get frustrated
    Incentivized
    Read full review
    Automattic
    Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
    Read full review
    Performance
    Thinkific
    When it comes to the performance of Thinkific for me I find that it's good but could be better. I tend to think that the larger the files and videos you upload on your courses may add to the impact of it's uploading (not sure if that's actually true or not). But overall the performance of Thinkific via my tablet and desktop is very good when I have a fast speed broadband speed
    Incentivized
    Read full review
    Automattic
    Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
    Read full review
    Support Rating
    Thinkific
    I rate Thinkific a ten because of its excellent customer service, ease of use, high-quality product, fair price with excellent ROI, and because they keep making improvements. Using Thinkific solved the problems of piecing together our course with various WordPress plugins, iframes, and payment processing software. It's easy to create a course website for people who can't write code.
    Incentivized
    Read full review
    Automattic
    I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
    Read full review
    In-Person Training
    Thinkific
    No answers on this topic
    Automattic
    Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
    Read full review
    Online Training
    Thinkific
    It was good and easy to understand
    Incentivized
    Read full review
    Automattic
    It is very easy to find online resources to learn how to do just about anything with WordPress.
    Read full review
    Implementation Rating
    Thinkific
    I highly recommend utilizing the bulk importer for video content early on, as it saves a massive amount of time during the initial setup phase. Another insight is to set up your custom domain and email integrations (like Mailchimp or HubSpot) at the very beginning of the implementation
    Incentivized
    Read full review
    Automattic
    WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
    Read full review
    Alternatives Considered
    Thinkific
    ClickFunnels is great for funnels, but as of now, it does not do well with e-learning. Maybe they'll change that in ClickFunnels 2.0. But for now, I use Thinkific because I need a place where the students can come into their own dashboard, find all the courses they have purchased on a single place and be able to track their progress.
    Incentivized
    Read full review
    Automattic
    WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Thinkific
    Great use easy and simple
    Incentivized
    Read full review
    Automattic
    No answers on this topic
    Scalability
    Thinkific
    The opportunities to scale your online course business with Thinkific is endless. They provide a great range of plans with features, integrations and support to suit the needs of any business as different levels. The key here is knowing where to start with the budget you have and then knowing when it's time to scale up and the tools and resources it will require.
    Incentivized
    Read full review
    Automattic
    WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
    Read full review
    Return on Investment
    Thinkific
    • No email marketing makes it more difficult to collect leads.
    • Price can be a barrier at time for small businesses who don't have revenue.
    • Easy to use and helps with my business needs vs platforms like Squarespace.
    • Community building through workshops and webinars Thinkific host.
    • Access to educational resources and mobile app.
    Incentivized
    Read full review
    Automattic
    • Allowed us to being all websites under a single umbrella, saving costs on similar products.
    • It's increased our website turn time and made us faster and more efficient at launching websites.
    • Edits and tweaks happen much faster as we have a customized environment.
    Incentivized
    Read full review
    ScreenShots