Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Thinkific
Score 7.9 out of 10
N/A
Thinkific Plus is a scalable learning platform that’s designed to be easy to use for teams and customers. Thinkific Plus offers enterprise-grade features that scale with the needs of enterprises, and the service includes a people seriously dedicated to helping users to reach their goals.N/A
WordPress
Score 8.6 out of 10
N/A
Wordpress is an open-source publishing platform popular with bloggers, and a content management system, known for its simplicity and modifiability. Websites may host their own blogging communities, controlling and moderating content from a single dashboard.
$3
per month 6 GB storage
Pricing
ThinkificWordPress
Editions & Modules
No answers on this topic
Personal
$4
per month 6 GB storage
Premium
$8
per month 13 GB storage
Business
$25
per month 50 GB storage
Commerce
$45
per month 50 GB storage
Enterprise
Contact for pricing
Offerings
Pricing Offerings
ThinkificWordPress
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing for Business and Commerce plans vary on number of GB.
More Pricing Information
Community Pulse
ThinkificWordPress
Considered Both Products
Thinkific
Chose Thinkific
I think Thinkific has better value for money, especially if you are creating courses on your own. Once you get to the point where you need multiple people managing the site, it can get expensive.
Chose Thinkific
I inherited Thinkific when I stepped into my role. But my colleagues chose Thinkific because it offered a good balance of commerce-ready, user-friendly interface, and tiered pricing plans
Chose Thinkific
I think that Thinkific has a lot of the same features as many other products, except these features are all found in one central location (for the most part) vs having to use several different apps and platforms. While there are some things that other platforms do better, like …
WordPress

No answer on this topic

Features
ThinkificWordPress
Security
Comparison of Security features of Product A and Product B
Thinkific
-
Ratings
WordPress
8.1
159 Ratings
1% below category average
Role-based user permissions00 Ratings8.1159 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Thinkific
-
Ratings
WordPress
7.9
134 Ratings
2% above category average
API00 Ratings7.9124 Ratings
Internationalization / multi-language00 Ratings7.9103 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Thinkific
-
Ratings
WordPress
8.1
166 Ratings
4% above category average
WYSIWYG editor00 Ratings7.9151 Ratings
Code quality / cleanliness00 Ratings7.3152 Ratings
Admin section00 Ratings8.3164 Ratings
Page templates00 Ratings8.7160 Ratings
Library of website themes00 Ratings8.6162 Ratings
Mobile optimization / responsive design00 Ratings8.5161 Ratings
Publishing workflow00 Ratings8.2154 Ratings
Form generator00 Ratings7.1131 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Thinkific
-
Ratings
WordPress
8.2
164 Ratings
10% above category average
Content taxonomy00 Ratings8.1142 Ratings
SEO support00 Ratings7.9148 Ratings
Bulk management00 Ratings7.5125 Ratings
Availability / breadth of extensions00 Ratings9.2152 Ratings
Community / comment management00 Ratings8.3152 Ratings
Best Alternatives
ThinkificWordPress
Small Businesses
iSpring LMS
iSpring LMS
Score 9.5 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
iSpring LMS
iSpring LMS
Score 9.5 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Articulate 360
Articulate 360
Score 9.3 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ThinkificWordPress
Likelihood to Recommend
8.2
(50 ratings)
8.6
(203 ratings)
Likelihood to Renew
7.3
(2 ratings)
4.9
(38 ratings)
Usability
7.6
(40 ratings)
8.1
(50 ratings)
Availability
10.0
(1 ratings)
9.5
(3 ratings)
Performance
8.0
(1 ratings)
8.6
(2 ratings)
Support Rating
9.3
(7 ratings)
10.0
(11 ratings)
In-Person Training
-
(0 ratings)
7.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
8.0
(1 ratings)
9.0
(10 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
8.0
(1 ratings)
10.0
(1 ratings)
Vendor post-sale
9.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
9.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
ThinkificWordPress
Likelihood to Recommend
Thinkific
I think Thinkific is very well suited if you want more control and not a ton of competition. It is very well suited if you want to create courses because it does an amazing job with providing course outline examples for you to stay organized and so forth. The only thing I would say where the courses might be less appropriate is if someone is expecting it to be like an udemy where people can see a ton of different course creators all in one place with course recommendations. Thinkific is not that type of platform and I LOVE that. On Thinkific, it almost feels like our site is our own ya know. I tried out other platforms and it just felt like you were competing with so many other people and could see other courses. Felt like being on a platter served with others. Thinkific just feels more unique in the sense it feels like when people come to your page, they are only seeing your page.
Read full review
Automattic
Wordpress is a great solution for a website of nearly any type. It may not be as suitable if a fully custom solution or app is needed, and it does have some limitations when it comes to connecting it to external products (especially if the product doesn't have any support from a native system), and it does require a lot of testing. Multiple plugins in one install are common but also increase the risk of conflicts, and when those do occur, it can be exceptionally time-consuming and tedious to identify what is causing the issue. As third parties create many plugins, you're also at risk with each potential security breach, which needs to be kept in mind. I would be cautious to use WordPress to store any sort of sensitive PPI. That said, it's a wonderful, easily customizable solution for many, many different types of websites and can allow even inexperienced client users with low-tech knowledge to update basics.
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Pros
Thinkific
  • Enables course creators to deliver high quality courses very fast
  • Offers unlimited hosting for videos included in the subscription price
  • Provides an easy to use administration interface that's powerful and accessible
  • Easy to scale subscription tiers on B2C plans, cost effective highly scaleable B2B plans (Thinkific Plus) ideal for companies who want to start a customer education program
  • Amazing support and account management team - great mindset and people in the teams.
Read full review
Automattic
  • Easy to use User Interface
  • Coding / Plugin Implementation is awesome
  • There's always a solution available for the platform
  • Security is easy to use and robust
  • Implementation with 3rd party platforms, such as Google's variety of tools
  • Can download and host on your own server or use their hosted servers
Read full review
Cons
Thinkific
  • auto formatting of some course building content, does not format well on phone vs desktop
  • filter by group functionality for website based content, it's mostly filter by enrollments
  • the plug and play web building is convenient but really we need a UX/UI designer to build a super good looking website. Plug and play builder works but doesnt look SUPER sharp if done by someone with no dev skills or coding ability
Read full review
Automattic
  • WordPress breaks often so you need to have someone who understands how to troubleshoot, which can take time and money.
  • Some plugins are easier to customize than others, for example, some don't require any coding knowledge while others do. This can limit your project if you are not a coder.
  • WordPress can be easily hacked, so you also need someone who can ensure your sites are secure.
Read full review
Likelihood to Renew
Thinkific
I'm very likely to renewal as long as Thinkific stays focused on helping small businesses like myself to stay in the know of new and more effective ways to use digital learning tools to help our students get better success. I will also stay with Thinkific if they do not intend to hike up the prices and keep the different price plans suit all businesses regardless of the size.
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Automattic
The complications we have and the lack of support. Every plugin has a differente team of support in charge and make one plugin work with the other one always affects the website performance. It's a thousand times better to have only one provider with all functionalities included unless you are an expert web developer or have a team dedicated to it
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Usability
Thinkific
Under Site Builder, when trying to add a new section, so many templates appear; however, preview is not shown, which makes it super difficult and time consuming to identify a template that suits the purpose. Customization of certification designs is a bit difficult too. There are limitations to the type of quiz questions I can create - for example, there's no option to have fill in the blank questions.
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Automattic
Extremely easy to use and train users. It took very little time to get everyone trained and onboarded to start using WordPress. Anytime we had any issues, we were able to find an article or video to help out or we were able to contact support. The menu options are well laid out so it is easy to find what you are looking for.
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Reliability and Availability
Thinkific
I've never had any issues with accessing Thinkific but I can see when it has been a problem for others. When I get updates on when they are doing maintenance to their platform I tend to make sure that is not the day I plan to be working on my school so as not to get frustrated
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Automattic
Anyone can visit WordPress.org and download a fully functional copy of WordPress free of charge. Additionally, WordPress is offered to users as open-source software, which means that anyone can customize the code to create new applications and make these available to other WordPress users.
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Performance
Thinkific
When it comes to the performance of Thinkific for me I find that it's good but could be better. I tend to think that the larger the files and videos you upload on your courses may add to the impact of it's uploading (not sure if that's actually true or not). But overall the performance of Thinkific via my tablet and desktop is very good when I have a fast speed broadband speed
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Automattic
Mostly, any performance issues have to do with using too many plugins and these can sometimes slow down the overall performance of your site. It is very tempting to start adding lots of plugins to your WordPress site, however, as there are thousands of great plugins to choose from and so many of them help you do amazing things on your site. If you begin to notice performance issues with your WordPress site (e.g. pages being slow to load), there are ways to optimize the performance of your site, but this requires learning the process. WordPress users can learn how to optimize their WordPress sites by downloading the WPTrainMe WordPress training plugin (WPTrainMe.com) and going through the detailed step-by-step WordPress optimization tutorials.
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Support Rating
Thinkific
I rate Thinkific a ten because of its excellent customer service, ease of use, high-quality product, fair price with excellent ROI, and because they keep making improvements. Using Thinkific solved the problems of piecing together our course with various WordPress plugins, iframes, and payment processing software. It's easy to create a course website for people who can't write code.
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Automattic
I give this rating, which I believe to be a great rating for a community based support system that's surrounding it. Most platforms and products have their own, and as WordPress does have their own team that help here and there, a lot of it's handled by community involvement with dedicated users who are experts with the system who love to help people.
Read full review
In-Person Training
Thinkific
No answers on this topic
Automattic
Varies by the person providing training. High marks as it's incredibly easy to find experienced individuals in your community to provide training on any aspect of WordPress from content marketing, SEO, plugin development, theme design, etc. Less than 10 though as the training is community based and expectations for a session you find may fall short.
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Online Training
Thinkific
No answers on this topic
Automattic
It is very easy to find online resources to learn how to do just about anything with WordPress.
Read full review
Implementation Rating
Thinkific
The implementation period took time like it would in earning and using any new tool. It was more about being organised, having better time management processes in place and having people you were able to reach out to if you were every able stuck. The other key ting with the implementation period was giving yourself a realistic time scale to get the job completed.
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Automattic
WordPress is not a great solution if you have: 1) A larger site with performance / availability requirements. 2) Multiple types of content you want to share - each with its own underlying data structure. 3) Multiple sites you need to manage. For very small sites where these needs are not paramount, WordPress is a decent solution
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Alternatives Considered
Thinkific
ClickFunnels is great for funnels, but as of now, it does not do well with e-learning. Maybe they'll change that in ClickFunnels 2.0. But for now, I use Thinkific because I need a place where the students can come into their own dashboard, find all the courses they have purchased on a single place and be able to track their progress.
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Automattic
WordPress isn't as pretty or easy to use as certain competitors like Jimdo, Squarespace or HubSpot, but it makes up for it with its affordability, familiarity and the ability to find quality outside help easily. The same can't be said for certain competitors, as you might need to find an expert and it could get costly.
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Scalability
Thinkific
The opportunities to scale your online course business with Thinkific is endless. They provide a great range of plans with features, integrations and support to suit the needs of any business as different levels. The key here is knowing where to start with the budget you have and then knowing when it's time to scale up and the tools and resources it will require.
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Automattic
WordPress is completely scalable. You can get started immediately with a very simple "out-of-the box" WordPress installation and then add whatever functionality you need as and when you need it, and continue expanding. Often we will create various WordPress sites on the same domain to handle different aspects of our strategy (e.g. one site for the sales pages, product information and/or a marketing blog, another for delivering products securely through a private membership site, and another for running an affiliate program or other application), and then ties all of these sites together using a common theme and links on each of the site's menus. Additionally, WordPress offers a multisite function that allows organizations and institutions to manage networks of sites managed by separate individual site owners, but centrally administered by the parent organization. You can also expand WordPress into a social networking or community site, forums, etc. The same scalability applies to web design. You can start with a simple design and then scale things up to display sites with amazing visual features, including animations and video effects, sliding images and animated product image galleries, elements that appear and fade from visitor browsers, etc. The scaling possibilities of WordPress are truly endless.
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Return on Investment
Thinkific
  • I have to work harder to insure I get a monthly return on my investment.
  • A positive is once I create a course, I market it over and over each year.
  • Being able to mix hosting a live masterclass with course modules allows me to offer more value to my customers, which is good for my business.
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Automattic
  • Allowed us to being all websites under a single umbrella, saving costs on similar products.
  • It's increased our website turn time and made us faster and more efficient at launching websites.
  • Edits and tweaks happen much faster as we have a customized environment.
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ScreenShots