Tracx vs. ZoomSphere

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…N/A
ZoomSphere
Score 9.1 out of 10
N/A
ZoomSphere is a social media scheduling and management solution designed for teams to plan, schedule, auto-publish, and analyze their social media content across multiple platforms. ZoomSphere is primarily used by social media managers, marketing teams, and agencies to streamline content workflows, improve collaboration, and track performance across various social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. The software helps users automate…
$29
per month
Pricing
TracxZoomSphere
Editions & Modules
No answers on this topic
Leads Manager
$29
per month
ZoomSphere
$199
per month
Offerings
Pricing Offerings
TracxZoomSphere
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTwo month discount available for annual billing.
More Pricing Information
Community Pulse
TracxZoomSphere
Features
TracxZoomSphere
Publishing
Comparison of Publishing features of Product A and Product B
Tracx
-
Ratings
ZoomSphere
8.0
1 Ratings
1% below category average
Content planning and scheduling00 Ratings8.01 Ratings
Audience targeting00 Ratings7.01 Ratings
Workflow management00 Ratings9.01 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Tracx
-
Ratings
ZoomSphere
9.0
1 Ratings
16% above category average
Content marketing00 Ratings9.01 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Tracx
-
Ratings
ZoomSphere
8.4
1 Ratings
0% above category average
Twitter00 Ratings10.01 Ratings
Facebook00 Ratings10.01 Ratings
LinkedIn00 Ratings8.01 Ratings
Instagram00 Ratings7.01 Ratings
YouTube00 Ratings7.01 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Tracx
-
Ratings
ZoomSphere
8.3
1 Ratings
7% above category average
Campaign success analytics00 Ratings8.01 Ratings
Real-time tracking00 Ratings7.01 Ratings
Competitor analysis00 Ratings10.01 Ratings
Account management
Comparison of Account management features of Product A and Product B
Tracx
-
Ratings
ZoomSphere
8.5
1 Ratings
7% above category average
Role-based user permissions & privileges00 Ratings10.01 Ratings
Mobile access00 Ratings7.01 Ratings
Best Alternatives
TracxZoomSphere
Small Businesses
Agency Analytics
Agency Analytics
Score 9.1 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TracxZoomSphere
Likelihood to Recommend
9.0
(9 ratings)
8.0
(1 ratings)
Likelihood to Renew
8.3
(4 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
TracxZoomSphere
Likelihood to Recommend
Tracx
Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
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ZoomSphere
ZoomSphere is suited for all companies - from small to big, for one brand or more brands within company. With ZoomSphere you can leverage your social media presence - but you need to use lot of apps ZoomSphere has. I think that ZoomSphere is not suited for company that want to use ZoomSphere for only one purpose, for example content creation and publishing. There are plenty of ways how to use ZoomSphere more complex.
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Pros
Tracx
  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
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ZoomSphere
  • Content Creation and Publishing
  • Analytics and Reporting
  • Workflow management
Read full review
Cons
Tracx
  • Tracx is a little slow to pull in data. It could be a lot better although I understand it's pulling in a lot of metadata which other platforms don't pull.
  • Tracx is not "real time", some of the sources take a little more time to get pulled in although I understand this is probably an API issue on the social network side.
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ZoomSphere
  • Community Management
  • Viewable backlog or product roadmap
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Likelihood to Renew
Tracx
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
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ZoomSphere
No answers on this topic
Usability
Tracx
No answers on this topic
ZoomSphere
There is always a space for improvement, but overall I see ZoomSphere as a valuable partner and tool for our business on social media. Maybe in a future rest of the apps in tool (community management, social media listening,...) will be on a same level as competitors and we will use only one tool for whole social media management. But if not, ZoomSphere is still awesome for the most of it
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Support Rating
Tracx
No answers on this topic
ZoomSphere
Whenever I contacted customer service, I had a great response within minutes. Sometimes was not easy to solve, but somehow we figured it out. I would like to reccommend more proactive communication with clients regarding product roadmap, for example "In 1Q we will launch XY,..." Client should know that before implementation - client can prepare for news, client can test something,...
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Alternatives Considered
Tracx
I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time.
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ZoomSphere
We see ZoomSphere as a better option than Kontentino. They are almost the same in way you can use the tool, but ZoomSphere has better UI and UX and also customer service. We also know that pricing levels are better with ZoomSphere than Kontentino. But both tools are quite awesome for social media management. Just book a demo, have a trial and you will see by yourself.
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Return on Investment
Tracx
  • We are able to see what people are saying about our brand on social media in real time and respond to it in a timely fashion.
Read full review
ZoomSphere
  • Possitive effect into measure all awareness effects on social channels
  • Time effectiveness
  • Faster workflow management and realtime communication
Read full review
ScreenShots

Tracx Screenshots

Screenshot of KNOW WHO YOUR INFLUENCERS ARE
Stitch together an individual's social media profiles to understand their true sphere of influence.
KNOW WHY THEY HAVE INFLUENCE
Put the whole profile in perspective with metrics such as volume, reach, and impact to get the most out of each investment.Screenshot of HOTSPOT IDENTIFICATION
Better measure and target your campaigns and initiatives by viewing hotspots of social media activity geographically.
HYPER LOCAL TARGETING
Get granular at the post and street levels for deeper engagement with your target audience.Screenshot of KNOW WHAT TO POST
Enhance marketing management by receiving recommendations for trending content that your unique audience will love.
KEEP THE CONTENT FLOWING
Establish a consistent cadence of engagement with your community by scheduling posts ahead of time and organizing your content so that your teams can collaborate.
CROSS-ORGANIZATIONAL COLLABORATION
Create and implement workflows and approval processes to optimize your team's efficiency. Easily measure your team's compliance to your overarching engagement strategy.Screenshot of Measure your team's performance. Manage internal KPIs by benchmarking individual or team activity by social media campaign or initiative. Keep tabs on the amount of time taken to identify, respond and close social cases.

ZoomSphere Screenshots

Screenshot of ZoomSphere Workspaces, which lets the user keep clients and projects organized. A separate workspace can be set up for each client with only needed apps—no extra clutter. Each workspace comes with a built-in Chat for easy communication and a Files section to store everything from images and videos to presentations and reports, keeping work in one place.Screenshot of ZoomSphere Scheduler, which simplifies social media planning and publishing across platforms like Instagram, Facebook, TikTok, LinkedIn, YouTube, and X. Users can manage formats like stories, carousels, and short videos, or set up a custom approval flow for fast approval from a manager or client, and enjoy features like Instagram grid preview, post performance panel, and bulk actions.Screenshot of a Kanban-style interface to streamline task management. Here, users can create tasks, set deadlines, attach files, and discuss each task card with a team to keep everything on track. With clear task organization, ZoomSphere Workflow Manager helps teams stay on top of their projects and ensures smooth collaboration from start to finish.Screenshot of ZoomSphere Notes, which makes organizing ideas and plans easy.Screenshot of ZoomSphere Analytics, which offers in-depth insights into social media performance. Content performance can be analyzed with over 100 available metrics, and reports can be generated for any time period.Screenshot of the tool to send multiple posts for approval to client at once. Bulk Actions lets users send entire batches of posts via email or built-in chat, as well as duplicate, update statuses, or delete multiple posts.