Cyfe, by Traject vs. Vizlib

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

I have read reviews where Vizlib is performing well. That was not our experience integrating Vizlib with Qlik Sense cloud as a write back capability. So, my experience is that integrating Vizlib with Qlik Sense cloud as a write back capability is probably not an area where they perform well

• Has preset metric groups that pull similar stats together in one "bucket" saving you the time of setting up each stat-line one by one
• Allows you to easily adjust the timeframe for what stats you want to see, so you can find YOY stats or just last month's stats rather quickly
• Colored visualizations of stats make it easy to notice when campaigns are taking off

Incentivized

• Visualizations
• Forecasting
• Storytelling

• I'd love to see additional functionality to customize colors. The light/dark option is very nice, but a little more flexibility in the colors would go a long way, especially if it was possible at the dashboard level rather than just the account level. Along the same lines, being able to customize the charts a little more, for example being able to show an x-axis on single data type graphs, could make them easier to read in some cases.
• Being able to choose to report on converted clicks or conversions in AdWords would be helpful.
• Needs the ability to show the date range on the shared URL dashboards. Would be even better if the date range was adjustable on that view, too.

• Vizlib promised a writeback capability that it just was not able to deliver. We bought additional developer licenses for QlikSense that were not planned in the initial Vizlib discussions, but even with they were not able to implement a writeback capability.
• I feel Support was horrible... very slow, and with inadequate expertise.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

We have figured out how to use Vizlib features on our own on many occasions. Whenever we do run into questions, the support team is very helpful and able to help us figure out how to do things quickly. I feel features are more advanced, but we know the depth is there when we’re ready to use it

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

Vizlib support is awesome! We have quick turnaround times and regular updates when we open cases. It’s so good we often ask them Qlik Sense questions, rather than going to Qlik support

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

The Salesforce dashboard is comparably flexible and intuitive, but designed more to its internal CRM focus. SumAll shares the social media dashboard capabilities, but lacks all others. Its interesting feature is side-by-side graph analysis for cross-channel performance. Cyfe might borrow from SumAll's default weekly email summary of performance from the dashboard, but implementation could be too complex. Nuvi dashboard is exclusively for social media marketing, but lacks Cyfe's flexibility for third party integration and window customization settings.

I selected Vizlib based on several positive Qlik community forum comments. It would seem that they had a different use case than we did

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations

• We have had a negative experience with Vizlib... we paid for a capability that wasn't delivered, and that cost us time that could have been better spend on other priorities. Negative ROI.