Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Twilio
Score 7.7 out of 10
N/A
Twilio offers a CPaaS and CCaaS solution, with the combination of its programmable Voice, Video, and Messaging APIs, as well as the Twilio Flex cloud contact center. Additional capabilities include Twilio's Elastic SIP Trunking, as well as API for WhatsApp.
$0
per min per participant
WhatsApp Business
Score 8.5 out of 10
N/A
WhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.N/A
Pricing
TwilioWhatsApp Business
Editions & Modules
Programmable Video
$0.0015
per min per participant
WhatsApp Business API
$0.0042
Per WhatsApp Template message sent
WhatsApp Business API
$0.005
Per WhatsApp session message
Elastic SIP Trunking
$0.007
Per min for termination
Programmable Messaging
$0.0075
per message sent or received
Programmable Voice
$0.0085
per minute to receive a call
Programmable Voice
$0.013
per min to make a call
Elastic SIP Trunking
$0.045
Per min for origination
Twilio Conversations
$0.05
per active user per month
Twilio Authy
$0.09
per authentication
Programmable Wireless
$0.1
per MB
Twilio Flex (Contact Center)
$1
per active user hour (5000 hours free)
Programmable Wireless
$2.00
per SIM card
Twilio SendGrid Email API
$14.95
per month up to 100k emails. (Up to 40k emails free for 30 days)
Twilio SendGrid Marketing Campaigns
$15
per month for 5,000 contacts and 15,000 emails. Your first 2,000 contacts are free
Twilio Flex (Contact Center)
$150
per named user per month (5000 hours free)
WhatsApp Business
Free
Offerings
Pricing Offerings
TwilioWhatsApp Business
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details1. Pay-as-you-go pricing: Simple usage-based pricing means you don’t get locked into big contracts. 2. Volume discounts: Discounts trigger as your usage grows, so you always get a fair price. 3. Start building today with free trial credit and full API access.
More Pricing Information
Community Pulse
TwilioWhatsApp Business
Considered Both Products
Twilio
Chose Twilio
Those solutions are just not the same, Mailgun is a programmable SMS API with really low cost and is so far compared with Twilio SendGrid but since we are using more Twilio SMS or Whatsapp, [it's not used for] the same purpose. As OneSignal is an all in one solution for being …
Chose Twilio
Twilio is the idea solution for our needs, which involves sending targeted SMS messages to prospects who have opted into our ads. We do this to communicate offers/services and also to remind prospects in the lead-up to sales appointments (plus post-meeting communications). We …
WhatsApp Business

No answer on this topic

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TwilioWhatsApp Business
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All AlternativesView all alternativesView all alternatives
User Ratings
TwilioWhatsApp Business
Likelihood to Recommend
7.9
(90 ratings)
9.2
(25 ratings)
Likelihood to Renew
7.5
(5 ratings)
9.0
(1 ratings)
Usability
9.5
(10 ratings)
9.0
(5 ratings)
Performance
8.4
(34 ratings)
-
(0 ratings)
Support Rating
5.7
(16 ratings)
8.3
(4 ratings)
Implementation Rating
9.5
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
TwilioWhatsApp Business
Likelihood to Recommend
Twilio
I found Twilio to be excellent and very easy to use for a programmer in all aspects related to voice, SMS, and other features utilizing their API. I found the node client to be excellent and helpful. We previously used the Apex client for Salesforce before it was discontinued. Although we try not to use Twilio from Apex anymore, using that client was easier than implementing our own.
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Meta Platforms Inc
By using WhatsApp Business, I can now respond to customers faster, keep them updated about new deals, and even send out surveys to understand their needs. The ability to send stickers and photos makes the app more interactive and engaging. It easily beats other social networks in terms of the quality and quantity of messages sent, which is a good thing for businesses.
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Pros
Twilio
  • Easy to see my team in one place, when they log in and out and what call status they are in.
  • Twilio is a simple, user friendly way to log in and out of work activities.
  • Excellent services and support.
  • The omnichannel feature which allows agents to get request from all channels.
Read full review
Meta Platforms Inc
  • Ease of communication with clients which helped us in improving our customer satisfaction and quick response time.
  • We can customise messages for different clients such as for vendors, business clients.
  • Excellent support in share images, videos, documents. It saves a whole lot of time and effort by email it to various clients and stakeholders.
  • Various options to create catalogue & showcase accordingly
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Cons
Twilio
  • Segment’s email identifier is case-sensitive, which is ridiculous because emails themselves are not case-sensitive. This means that if I send a capitalized email address in an identify call, it will create a duplicate user rather than matching it with the lowercase email. I think this is a technical oversight that should be corrected.
  • I’d like to see more information about the eventual transition of existing Frontline customers to Twilio Flex
  • I’d like to see some integrations between Twilio Studio and OpenAI or another open source LLM to provide automated responses, if this hasn’t been done already
  • I would like to be able to drag and move the actual lines connecting the steps in Twilio Studio, sometimes mine can get pretty messy
  • I think a Bug Report form would be beneficial for developers
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Meta Platforms Inc
  • UI/UX of WhatsApp has room for improvement. The goal should be to add more features for business interactions outside of the everyday messenger. (interface wise, not feature wise)
  • Multi-device use is added but it's still not as flexible and fast as other messengers like Telegram
  • File transfer is time consuming and troublesome. It also has limits.
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Likelihood to Renew
Twilio
Unless we can get this handled quickly -- less than 1 week -- we will likely switch to another provider who, in my opinion, we'll have to spend close to $3,000 in development time to build a new integration for texting. Our clients need texting and I feel Twilio has failed us miserably.
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Meta Platforms Inc
It's ease and pocket friendly use makes it best in the market when you are required to connect with client directly and showcase your products. One needs to understand how powerful WhatsApp Business as a tool is if he/she knows it's use at it's potential. There are many customisations one can do and interact with multiple clients at one time which saves time and efforts.
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Usability
Twilio
Twilio has well documented APIs and examples. There are several tutorials, videos and Q&As regarding their services. So, usability is very good. I must say that advanced knowledge of telephony, API/Programming and error-handling is essential to make good use of Twilio. It's not just plug-and-play unless you are integrated with a system that has all of the programming built for it.
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Meta Platforms Inc
Most reliable app for business and personal use. I rely on it with any hesitation. Its encrypted chatting system impresses me a lot. Easy file transfer is also appreciated. Maximum people use this app, so I can communicate with most people through this. It makes my life more comfortable.
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Performance
Twilio
Twilio executes what it is designed to do: send SMS messages at scale while providing very good deliverability. I believe that Twilio is very good at what we use for adding SMS messages to our comms strategy. We can see those messages get opened and replied to, which is exactly what we are looking to achieve.
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Meta Platforms Inc
No answers on this topic
Support Rating
Twilio
I have not had to communicate with Twilio support in the last 3 years but my past experience with them has been very positive. They replied to my previous requests promptly and kept me well informed to resolve my inquiries. With their documentation that's available, I hardly imagine why anyone would need to contact support since it's all there in a concise and easy to understand format. It would probably take you longer to type out a support ticket than to just open their doc websites.
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Meta Platforms Inc
There were some issues in the beginning when the app used to get hanged. We had emailed customer support, and we received a response promptly. There was an issue with the phone where some updates had to be downloaded. You can also complete a form online to contact customer support. The staff can speak many languages
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Implementation Rating
Twilio
The developer APIs and SDKs are super easy to follow.
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Meta Platforms Inc
No answers on this topic
Alternatives Considered
Twilio
We evaluated many fundraising-based text-to-give programs and found the subscriptions prohibitively expensive for our small scale and uncertain first few years of development. While we may be willing to invest that kind of money after discovering how things work, we're happy with Twilio now and have no desire to start over.
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Meta Platforms Inc
In a business organisation communication is the main factor for the development. And WhatsApp Business is the most perfect software for it. The software is designed with full of perfect features for the better communication. It performs very effectively than other software. I am fully satisfied with the features of the software. A superb software to me.
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Contract Terms and Pricing Model
Twilio
Being in South Africa, direct local currency support would be nice
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Meta Platforms Inc
No answers on this topic
Return on Investment
Twilio
  • It helps drive the adoption of multi-factor authentication by making second-factor authentication quick and easy.
  • Decreases the number of times a user spends migrating to a new device from an old one.
  • Enables easy access to second-factors of authentication by offering multi-device support, making multi-factor authentication painless.
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Meta Platforms Inc
  • With WhatsApp Business help, productivity has risen while email and text messages continue to be used.
  • It’s helpful to adapt, have a positive business return, and use WhatsApp Business groups to manage communication with specific people.
  • Integrating the company and the improvement of its visibility allowed for better optimization of customer engagement.
Read full review
ScreenShots

Twilio Screenshots

Screenshot of To access any of the products in Console, head over to the “Explore Products” section and start building.Screenshot of Whether you prefer to build with a drag-and-drop visual editor or with code, Twilio SendGrid Marketing Campaigns helps you engage your customers through email.Screenshot of Flex is a programmable Contact Center that puts you in control.