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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Xoxoday

    Score6.2 out of 10
    N/AXoxoday is a rewards, incentives, benefits & payouts infrastructure that helps businesses to simplify their rewards program while making the gratification experience delightful for end-users.N/A
    Pricing
    VerticalResponseXoxoday
    Editions & Modules
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    VerticalResponseXoxoday
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    VerticalResponseXoxoday
    Considered Both Products
    VerticalResponse
    No answer on this topic
    Xoxoday
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
    Features
    VerticalResponseXoxoday
    Email & Online Marketing
    Comparison of Email & Online Marketing features of VerticalResponse and Xoxoday
    Feature
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    Xoxoday
    -
    Ratings
    WYSIWYG email editor10.07 Ratings00 Ratings
    Dynamic content10.05 Ratings00 Ratings
    Ability to test dynamic content10.04 Ratings00 Ratings
    Landing pages10.04 Ratings00 Ratings
    A/B testing10.05 Ratings00 Ratings
    Mobile optimization10.05 Ratings00 Ratings
    Email deliverability reporting10.08 Ratings00 Ratings
    List management10.08 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of VerticalResponse and Xoxoday
    Feature
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Xoxoday
    -
    Ratings
    Dashboards10.09 Ratings00 Ratings
    Standard reports10.09 Ratings00 Ratings
    Custom reports10.06 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of VerticalResponse and Xoxoday
    Feature
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    Xoxoday
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Best Alternatives
    VerticalResponseXoxoday
    Small Businesses
    Mad Mimi
    Score10 out of 10
    No answers on this topic
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    No answers on this topic
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VerticalResponseXoxoday
    Likelihood to Recommend
    10.0
    (28 ratings)
    9.3
    (6 ratings)
    Likelihood to Renew
    8.6
    (19 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    VerticalResponseXoxoday
    Likelihood to Recommend
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Xoxoday
    Based on my experience Xoxoday Plum is suited for any organization out there which needs gifts cards sending platform. They have free and pro plans which make it a great platform for both small and large businesses according to their requirements. They have many features which make them a great platform for all businesses.
    Incentivized
    Read full review
    Pros
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Xoxoday
    • Easy to use platform
    • Multiple brands
    • Multiple categories
    • Seamless experience
    • Liberty to spend the allocated points/money on more than one product/service/brand/category.
    Incentivized
    Read full review
    Cons
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Xoxoday
    • Availability of Single Sign On.
    • Easy profile viewing. Whenever a colleague was mentioned in the town hall, I have to hover over their names and wait for the "view profile" button to appear, instead of just clicking on their tagged names.
    • Improve searching for colleagues' profiles. Whenever I checked on my colleagues via the search button, it will be their mentioned post, and not their profile is shown.
    Incentivized
    Read full review
    Likelihood to Renew
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Xoxoday
    No answers on this topic
    Usability
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Xoxoday
    No answers on this topic
    Reliability and Availability
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Xoxoday
    No answers on this topic
    Performance
    VerticalResponse
    No issues
    Read full review
    Xoxoday
    No answers on this topic
    Support Rating
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Xoxoday
    No answers on this topic
    Online Training
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Xoxoday
    No answers on this topic
    Implementation Rating
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Xoxoday
    No answers on this topic
    Alternatives Considered
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Xoxoday
    A points redemption catalog like gift cards, experiences, perks, financial products, etc. For employee engagement, pulse surveys, internal communication, social intranet, employee recognition, and more.• Gifting, Survey Incentives, Earn and burn programs, Consumer Promotions, Referral bonuses, loyalty campaigns, and more.
    Incentivized
    Read full review
    Return on Investment
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    Xoxoday
    • ROI has been good with motivated team members.
    • It adds as a special lever to save cost of sale.
    • Business objective has received a boost.
    Incentivized
    Read full review
    ScreenShots

    Xoxoday Screenshots

    Screenshot of The interface to send reward points.Screenshot of The Xoxoday Plum Perks Marketplace.Screenshot of Some of the available integrations with tools and tech stack.Screenshot of Reward codes.Screenshot of Reward links.Screenshot of An example of the reports and insights available for analysis.