Ideal Solution For Non-Profits, Freelancers and Small Businesses
Overall Satisfaction with Vertical Response
Vertical Response has been my go-to solution for email marking for 7+ years not only for my own business but for my customers as well. In particular my clients that are non-profit organizations. Email marketing is an essential tool for charities and the Vertical Response Non-Profit program really helps me stretch their marketing budget when every dollar counts.
Pros
- Excellent reporting features.
- Easy list management.
- Simple user interface.
Cons
- I'd like to see more options in the template gallery.
- The newer V2 version can be a little glitchy when arranging elements.
- Backgrounds can be a little tricky to customize.
- Super reliable! I've never had to worry that my content or lists would mysteriously disappear.
- Saves me a ton of time!
- It an incredible resource for me to confidently offer clients.
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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