Ideal Solution For Non-Profits, Freelancers and Small Businesses
April 02, 2020

Ideal Solution For Non-Profits, Freelancers and Small Businesses

Genie Forkner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vertical Response

Vertical Response has been my go-to solution for email marking for 7+ years not only for my own business but for my customers as well. In particular my clients that are non-profit organizations. Email marketing is an essential tool for charities and the Vertical Response Non-Profit program really helps me stretch their marketing budget when every dollar counts.
  • Excellent reporting features.
  • Easy list management.
  • Simple user interface.
  • I'd like to see more options in the template gallery.
  • The newer V2 version can be a little glitchy when arranging elements.
  • Backgrounds can be a little tricky to customize.
  • Super reliable! I've never had to worry that my content or lists would mysteriously disappear.
  • Saves me a ton of time!
  • It an incredible resource for me to confidently offer clients.
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Vertical Response is a great choice for freelancers, small businesses and small to medium non-profits looking for an easy-to-use basic email marketing solution or a tool that can easily create and automate social or drip campaigns. Pricing is based on your list size and most packages are extremely affordable. For my smaller non-profit groups the FREE version offers all the features they need to create dynamic and stylish emails and manage their mailing lists easily.

VerticalResponse Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports
Custom reports
Not Rated