TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Zoho Zeptomail

    Score9 out of 10
    N/AZeptoMail is a transactional email sending service. Transactional emails acknowledge a transaction between a business and its customers. For example, OTP emails, order confirmation emails, password reset emails etc. With an undivided focus on sending transactional email, ZeptoMail is designed to maintain a strong sender reputation, which ensures high deliverability and good inbox placement for transactional emails. Applications and sites can be configured with ZeptoMail using…

    $2.50

    per credit (10,000 emails)

    Pricing
    VerticalResponseZoho Zeptomail
    Editions & Modules
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    VerticalResponseZoho Zeptomail
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    VerticalResponseZoho Zeptomail
    Email & Online Marketing
    Comparison of Email & Online Marketing features of VerticalResponse and Zoho Zeptomail
    Feature
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    Zoho Zeptomail
    -
    Ratings
    WYSIWYG email editor10.07 Ratings00 Ratings
    Dynamic content10.05 Ratings00 Ratings
    Ability to test dynamic content10.04 Ratings00 Ratings
    Landing pages10.04 Ratings00 Ratings
    A/B testing10.05 Ratings00 Ratings
    Mobile optimization10.05 Ratings00 Ratings
    Email deliverability reporting10.08 Ratings00 Ratings
    List management10.08 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of VerticalResponse and Zoho Zeptomail
    Feature
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Zoho Zeptomail
    -
    Ratings
    Dashboards10.09 Ratings00 Ratings
    Standard reports10.09 Ratings00 Ratings
    Custom reports10.06 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of VerticalResponse and Zoho Zeptomail
    Feature
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    Zoho Zeptomail
    -
    Ratings
    URL Validation10.01 Ratings00 Ratings
    Link Tracking10.01 Ratings00 Ratings
    Image Validation10.01 Ratings00 Ratings
    Inbox Display10.01 Ratings00 Ratings
    Email Accessibility Tools10.01 Ratings00 Ratings
    Spelling and Grammar Check10.01 Ratings00 Ratings
    Spam Testing10.01 Ratings00 Ratings
    Email Previews10.01 Ratings00 Ratings
    Best Alternatives
    VerticalResponseZoho Zeptomail
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Postmark
    Score7.7 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Postmark
    Score7.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    VerticalResponseZoho Zeptomail
    Likelihood to Recommend
    10.0
    (28 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    8.6
    (19 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (5 ratings)
    7.0
    (1 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    VerticalResponseZoho Zeptomail
    Likelihood to Recommend
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Zoho
    Its a goto product for transactional emails. Developer friendly and you have control over showing message content to suprressing email deliveries. You can configure multiple domains and create multiple accounts to keep account of usage if you need to. Less appropriate scenarios? I cant think of any use cases. One concern is on the max file size, which is about 15 MB. If you intent to send emails with larger attachments, this may not be the right product for you
    Incentivized
    Read full review
    Pros
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Zoho
    • access control to monitor email delivery
    • APIs, developer friendly
    • auto suppression feature to avoid unnecessary usage of email tokens
    Incentivized
    Read full review
    Cons
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Zoho
    • Dashboards can be better than how they are now.
    • Code snippets are shown even after years of integration is success and working fine. This can be avoided. Being stable product, none of the dev team logs in now.
    • There is scope to make templates better than how they are now.
    • some features like auto-suppression can be shifted to agent/sub-account level. Presently they apply for all emails from all accounts.
    Incentivized
    Read full review
    Likelihood to Renew
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Zoho
    No answers on this topic
    Usability
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Zoho
    A good product. I cant rate very good as portal looks like built for developer. Once product is setup and in use, developers wont login, as said code snippeet isnt required. I dont have an option to hide this. I recommend we have more easier way to search the emails, have dashboards that are more relevant. for example, multiple charts on dashboard have differnt time-frame and are opened by default with such settings. Its kind of weird to see this. Another thing is their email alert on usage of the tokens is not well formatted :) I raised this concern a couple of times.
    Incentivized
    Read full review
    Reliability and Availability
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Zoho
    No answers on this topic
    Performance
    VerticalResponse
    No issues
    Read full review
    Zoho
    No answers on this topic
    Support Rating
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Zoho
    No answers on this topic
    Online Training
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Zoho
    No answers on this topic
    Implementation Rating
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Zoho
    No answers on this topic
    Alternatives Considered
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Zoho
    Incentivized
    Read full review
    Return on Investment
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    Zoho
    • No issues of email delivery after shifting to Zeptomail
    • we followed all configurations and our emails dont go as spam anymore. A bug plus for us.
    • Surprisingly not so expensive
    Incentivized
    Read full review
    ScreenShots

    Zoho Zeptomail Screenshots

    Screenshot of Dashboard: Account overview in a single placeScreenshot of Domains: Add, verify and manage domains from one placeScreenshot of Email tracking: Track recipient activity on your emailsScreenshot of Export logs: Download your email logs as a ZIP fileScreenshot of Notification settings: Configure custom notifications for credit expiryScreenshot of Reports: Generate and view comprehensive reports