TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    X Ads

    Score4.9 out of 10
    N/AFormerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.N/A

    Yahoo DSP

    Score8 out of 10
    N/AYahoo DSP (formerly the Verizon Media DSP, and formerly Oath) combines the former services and technologies of the companies it comprises including the former Brightroll, One by AOL, Right Media Exchange, and ADTECH, as well as Yahoo!'s own ad tech. The solution currently includes Yahoo's premium content access, Yahoo's identity services and cookieless advertising, and internal machine learning based analytics tools.N/A
    Pricing
    X AdsYahoo DSP
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    X AdsYahoo DSP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    X AdsYahoo DSP
    Considered Both Products
    SpaceX
    No answer on this topic
    Yahoo!
    No answer on this topic
    Key User Insights
    Would buy again
    75%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    83%
    Delivers good value for the price
    5 Answers
    No answers on this topic
    Happy with the feature set
    75%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    86%
    Implementation went as expected
    6 Answers
    No answers on this topic
    Best Alternatives
    X AdsYahoo DSP
    Small Businesses
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    Basis DSP
    Score9 out of 10
    Medium-sized Companies
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    StackAdapt
    Score7.2 out of 10
    Enterprises
    LinkedIn Marketing Solutions
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    X AdsYahoo DSP
    Likelihood to Recommend
    1.0
    (37 ratings)
    7.2
    (10 ratings)
    Likelihood to Renew
    6.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    1.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    X AdsYahoo DSP
    Likelihood to Recommend
    SpaceX
    I highly recommend Twitter Ads for users looking to establish a strong online presence on the platform and the digital sphere. While a little on the expensive side, the payoff, in the long run, is quite remarkable especially that Twitter Ads will show your content to all the followers gained (while other platforms such as Facebook and Instagram, use algorithms that might place your daily content lower or won't even show them to your fans)..
    Incentivized
    Read full review
    Yahoo!
    Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.
    Incentivized
    Read full review
    Pros
    SpaceX
    • Twitter Ads, just like every form of internet ads, enable us to target users based on their geographical location. This has been very vital for occasions when we are trying to raise awareness about new products specifically tailored for customers and clients from a particular location.
    • Twitter Ads is significantly more cost effective than traditional adverts we run on mainstream TV stations and newspapers, especially since most of our campaigns majorly target the younger generation. Of this group, we are aware that the younger generation in South Africa spend more time on the internet than they ever do sitting behind their TV set or even reading newspapers.
    • Twitter Ads makes it possible to engage live with Twitter users as they view our ad campaigns. This allows us to clarify information , respond to questions and even qualify leads while our campaign is running. This obviously is not possible with traditional mediums of advertisement.
    Incentivized
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    Yahoo!
    • Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
    • Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.
    Incentivized
    Read full review
    Cons
    SpaceX
    • Limitation of characters to only 140.
    • While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered.
    • Not as many users as Facebook.
    Incentivized
    Read full review
    Yahoo!
    • Higher inventories for audience targeting
    • Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
    • More dynamism to achieve better performance in campaigns
    Incentivized
    Read full review
    Likelihood to Renew
    SpaceX
    Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds.
    Read full review
    Yahoo!
    No answers on this topic
    Usability
    SpaceX
    Just not for my company and me. Bad environment with too many bots and AI things going on. It isn't worth my while to pay to do anything on this site. I will continue to post for free for the exposure. I hope the company sells and gets better. Need to verify people are real.
    Incentivized
    Read full review
    Yahoo!
    No answers on this topic
    Alternatives Considered
    SpaceX
    Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better targeting, cheaper leads, and a better fit for the campaigns we were trying to run. However, there are scenarios in which using Twitter Ads can get you big wins.
    Incentivized
    Read full review
    Yahoo!
    Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.
    Incentivized
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    Return on Investment
    SpaceX
    • One Positive Impact has been that having ads running has increased the number of followers we have on Twitter.
    • Another positive impact is that due to having more followers, we now have more visits to our site.
    • A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so.
    Incentivized
    Read full review
    Yahoo!
    • AdTech helps us determine where to steer our audience, and where to project our next campaign.
    • AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
    • What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.
    Incentivized
    Read full review
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