eTrigue grew out of a demand generation agency in Silicon Valley and was founded in 2005 as a lead-generation platform aimed at small and medium sized businesses. Today, the majority of their 400 customers are in the small business and SME segments. The eTrigue platform is built around core lead generation capabilities like email marketing and campaign management. Their strategy is to partner with 3rd parties for non-core functionality like social and event management. The entire platform is available to all customers, and pricing varies with database size.
|2012 revenue estimate||N/A|
eTrigue currently scores below the average. Reviews are polarized with mostly excellent reviews and a couple of very negative ones bringing down the average.
|eTrigue||Marketing Automation Average|
|Likelihood to recommend||7.4||8.4|
|Likelihood to renew||6.4||8.3|
|Performance and reliability||N/A||8.8|
|Strengths||Areas for Improvement|
|Customer support — Customer support is very good. Highly responsive and helpful. The team is also very open to user feedback.||Reporting — Several people found the report design functionality difficult to use. Introduction of pre-packaged “Marketing Effectiveness” reports has helped.|
|Email and landing page editors — Easy to design pages with no knowledge of HTML required.||CRM integration — Integration with Salesforce has been a significant issue for some.|
On target market: “We do tend to focus on firms who have limited marketing resources, are very nimble and need to get a lot done. These are either small companies who want to look like large companies, or large companies with very few marketing resources. We have many customers who switch to us because of low utilization rates on other products.”
On differentiation: “We decided to build a campaign manager that's so easy to use that anyone in the organization can use it. It doesn't need an expert to run it. We provide 80% of the most used functionality. Many companies are coming to realize that this is really all they need. For anything outside our core competency, like social and surveys, we will partner and integrate.”