The field of Marketing Automation has seen incredible growth in recent years. The volume of products and features has increased substantially, and so too has their complexity. The best way to research this vast landscape is to compare your needs with those of similar buyers. TrustRadius.com has hundreds of in-depth reviews of Marketing Automation software and several great tools to aid your evaluation.
Review Filters — The quickest and easiest way to find valuable reviews that are relevant to you and your specific needs. Filter reviews to quickly find ones in your industry, as well as those from similarly sized companies. You can also filter by the reviewer’s department and even role to find those reviews that are as close as possible to your own perspective.
In-Depth Structured Reviews — Reviewers respond to a series of questions to create their reviews. This leads to rich, high-quality insights. It also makes it easier for you to compare one person’s perspective to another’s. Below is an example of a user who has taken the time to author a very helpful, in-depth review.
Comparison Ring — If you're looking at a particular product, find out which others it is most often compared with and see how they stack up against each other. In this example, the Comparison Ring shows the four products that are most often compared to Act-On, with HubSpot leading by a wide margin.
Side-by-Side Comparisons — This tool is especially helpful when you need to get specific and compare the same aspect from multiple points of view. Quickly flip through the same portions of different reviews to evaluate and compare how each product stacks up on usability, integration, training and much more.
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