Marketing automations for a B2B Startup.
Use Cases and Deployment Scope
We use 7Sheep at a startup which has professional photographers as clients. Marketing Automation is used to capture leads on our website and put them in a drip campaign. Another drip campaign is used when people sign up for our tool. As we are a small team everyone has access to 7Sheep.
Pros
- With an embedded form we capture leads on our website. These leads get a drip campaign.
- After someone has signed up we store relevant details in 7Sheep via the API and start a drip campaign.
- All users and leads get our newsletter and updates.
- We have installed the 7Sheep tracking code on our website to get additional information about our leads.
Cons
- A/B testing for mailings needs to be done manually.
- It could be easier to get the tags for personalised emails. Currently you need to copy/paste them into the email instead of using the editor menu.
- For complete skinning you need to contact support. For embedded forms the design editor is okay.
Likelihood to Recommend
I think 7Sheep is a great tool for a startup. We can focus on our software and do not need to implement everything on our own. If you can integrate your software via the API it is even more amazing. 7Sheep is well suited for small teams. Larger teams should evaluate if the user management is detailed enough.
