Marketing automations for a B2B Startup.
June 18, 2015
Marketing automations for a B2B Startup.
Score 9 out of 10
Vetted Review
Verified User
Software Version
Small Team
Overall Satisfaction with 7Sheep
We use 7Sheep at a startup which has professional photographers as clients. Marketing Automation is used to capture leads on our website and put them in a drip campaign. Another drip campaign is used when people sign up for our tool. As we are a small team everyone has access to 7Sheep.
Pros
- With an embedded form we capture leads on our website. These leads get a drip campaign.
- After someone has signed up we store relevant details in 7Sheep via the API and start a drip campaign.
- All users and leads get our newsletter and updates.
- We have installed the 7Sheep tracking code on our website to get additional information about our leads.
Cons
- A/B testing for mailings needs to be done manually.
- It could be easier to get the tags for personalised emails. Currently you need to copy/paste them into the email instead of using the editor menu.
- For complete skinning you need to contact support. For embedded forms the design editor is okay.
- Our two drip campaings make staying in touch so much easier.
- A big plus is to have all contact data for leads and clients in one tool to use with newsletters etc.
- Constant communication during onboarding can be a pain and this is now easier.
- WordPress Plugin
Better integration in our workflow and in our own application.
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