Great 'why didn't I use this earlier?'-choice for integrated automation marketing & communications, excellent for non-profit organisations
Updated August 21, 2015

Great 'why didn't I use this earlier?'-choice for integrated automation marketing & communications, excellent for non-profit organisations

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version


Modules Used

  • All

Overall Satisfaction with 7Sheep

As a communications department we are using this for communications automation rather than traditional marketing automation. 7Sheep really works for us, not just for e-mail marketing (which is fantastically simple) but we also use the integrated forms with events, feedback forms and surveys. We enjoy the mini-sites and built in templates a lot as well. We use the automation/triggers not just for drip campaigns but also for match triggers.
  • Their support is fantastic - even helping me think through the logic of my campaigns with their concierge service and offering advice on how to save time. Their new online manual is excellent too. Very clearly written.
  • The flexibility of the 7Sheep form builder allows me not only to automate a lot of outbound marketing but I am also consolidating a lot of my communications activities in one place. This is great when handling a diverse portfolio of campaigns.
  • Being able to integrate our forms within our own website wipes out the need to create standalone landing pages: we save a lot of time and keep an integration and overview with this. Love it. (Our client feedback scores have gone up since we used 7Sheep as well.)
  • I know that they are working on a simpler way to send a test e-mail to yourself. This will streamline my activities as well and I look forward to that system change (which was suggested by a client. I have also suggested improvements which have been implemented.)
  • I miss an easy unsubscribe feature (like you get in MailChimp). Overall, 7Sheep's system is more flexible (good) but that does make it more complex to split up (not so good).
  • Setting up the SPF record in our DNS system was flexible and easy but for DKIM integration we had to contact the 7Sheep support. They do not check or show the necessary records in the tool. Customer service was great, though, so not a very big problem, just a bit of a nuisance.
  • I was previously part of a survey with 7Sheep and results showed that we were saving 20 mins per participant per event we held, a working week for an event of 100 people.
  • Automating our operational logic with the admin triggers in 7Sheep means there is no time lag between tasks and teams, certainly greater efficiency.
  • Tracking engagement on our site and with our outbound campaigns means better and faster reporting and enables us to report on impact in a more quantifiable way. (On the human side, my team members get positive feedback from our target audiences which is very motivating. It is nice to see data backed up by people.)
  • Eloqua,Constant Contact,Survey Monkey,MailChimp
It offers automated marketing with an integrated communications approach which enables my entire department to use the tool for a wide range of tasks. As a non-profit we don't need a traditional enabler for a sales tool but we do need the marketing, awareness raising and communications tools which we get with 7Sheep. For the number of contacts that we deal with, and as a non-profit, the fixed monthly cost is affordable even with the extra services we asked for.
If you need your own dedicated database then ask. It is possible to set up but it is an additional monthly cost - we chose this option because it is important for the data that we store and our data protection policy. We will do a custom integration to our internal purpose-built software and are also commissioning them to do this at an additional fee. We were very open about our use cases and this generated some good ideas from their support for set-up.

7Sheep Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing
Lead scoring and grading
Not Rated
Data quality management
Automated sales alerts and tasks
Not Rated
Event/webinar marketing
Not Rated
Standard reports
Custom reports
Not Rated
Role-based workflow & approvals
Integration with
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using 7Sheep